--- title: "MAGNA-TILES vs VTech: Which is searched more in New Zealand?" description: "Is MAGNA-TILES or VTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-vtech" publisher: "Brandwave" --- # MAGNA-TILES vs VTech: Which is searched more in New Zealand? Is MAGNA-TILES or VTech more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAGNA-TILES and VTech - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAGNA-TILES Share of Search**: 0.8% - **VTech Share of Search**: 2.4% ## Is MAGNA-TILES or VTech more popular in search? - In September 2026, VTech had more branded searches than MAGNA-TILES among toy brands in New Zealand. VTech had about 2,960 branded searches, while MAGNA-TILES had 1,000. VTech made up 2.4% of all toy brand searches we track, and MAGNA-TILES accounted for 0.8%. - VTech was ahead of MAGNA-TILES in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in New Zealand moved from 0.75% to 0.8%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, VTech’s share of searches among toy brands in New Zealand moved from 2.3% to 2.4%, and its estimated monthly branded searches moved from 2.7K to 3K. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAGNA-TILES was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VTech was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. MAGNA-TILES was listed before VTech in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Nerf and Hasbro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in September 2026? - In September 2026, Connetix overtook VTech to rank 4th among toy brands in New Zealand, with 3.5% of the searches. - Estimated monthly branded searches for MAGNA-TILES in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | VTech estimated searches | VTech Share of Search | VTech rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.75% | 9 | 2.7K | 2.3% | 5 | | Nov 2025 | 1K | 0.66% | 9 | 4.2K | 2.7% | 4 | | Dec 2025 | 1K | 0.57% | 9 | 3.9K | 2.2% | 4 | | Jan 2026 | 590 | 0.42% | 10 | 2.2K | 1.6% | 4 | | Feb 2026 | 720 | 0.72% | 9 | 1.8K | 1.8% | 4 | | Mar 2026 | 720 | 0.71% | 9 | 1.7K | 1.7% | 4 | | Apr 2026 | 590 | 0.53% | 10 | 2K | 1.8% | 4 | | May 2026 | 720 | 0.6% | 9 | 2.3K | 1.9% | 4 | | Jun 2026 | 720 | 0.6% | 9 | 2.3K | 1.9% | 4 | | Jul 2026 | 1K | 0.86% | 8 | 2.5K | 2.1% | 4 | | Aug 2026 | 880 | 0.66% | 9 | 2.6K | 1.9% | 4 | | Sep 2026 | 1K | 0.8% | 9 | 3K | 2.4% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MAGNA-TILES’s and VTech’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAGNA-TILES**: Measured on the search terms “magna tiles” and “magnatiles”, summed into one figure. - **VTech**: Measured on the search terms “vtech”, “vtech cam”, “vtech dj mix”, “vtech drum set”, “vtech fire station”, “vtech kidizoom”, “vtech laptop”, “vtech learning walker”, “vtech marble run”, “vtech marble rush”, “vtech set”, “vtech toot toot”, “vtech toy”, “vtech walker” and “vtech walkie talkie”, summed into one figure. - [MAGNA-TILES profile](/demand/nz/brands/magna-tiles) - [VTech profile](/demand/nz/brands/vtech) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAGNA-TILES or VTech more popular in search? In September 2026, VTech had more branded searches than MAGNA-TILES among toy brands in New Zealand. VTech had about 2,960 branded searches, while MAGNA-TILES had 1,000. VTech made up 2.4% of all toy brand searches we track, and MAGNA-TILES accounted for 0.8%. ## Cite this page Brandwave. "MAGNA-TILES vs VTech: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-vtech This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-vtech. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.