--- title: "MAGNA-TILES vs Tender Leaf Toys: Which is more popular in New Zealand?" description: "Is MAGNA-TILES or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-tender-leaf-toys" publisher: "Brandwave" --- # MAGNA-TILES vs Tender Leaf Toys: Which is more popular in New Zealand? Is MAGNA-TILES or Tender Leaf Toys more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAGNA-TILES and Tender Leaf Toys - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **MAGNA-TILES Share of Search**: 1% - **Tender Leaf Toys Share of Search**: 0.06% ## Is MAGNA-TILES or Tender Leaf Toys more popular in search? - In October 2026, MAGNA-TILES had more branded searches than Tender Leaf Toys among toy brands in New Zealand. MAGNA-TILES had about 1,300 branded searches, while Tender Leaf Toys had 70. MAGNA-TILES made up 1% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.06%. - MAGNA-TILES was ahead of Tender Leaf Toys in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, MAGNA-TILES’s share of searches among toy brands in New Zealand moved from 0.64% to 1%, and its estimated monthly branded searches moved from 1K to 1.3K. - Across the 12 months ending October 2026, Tender Leaf Toys’ share of searches among toy brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 110 to 70. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAGNA-TILES was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Tender Leaf Toys did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Nation | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tender Leaf Toys | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Little Nation, Nerf, Hasbro, Tender Leaf Toys and KidKraft. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in October 2026? - Estimated monthly branded searches for MAGNA-TILES in New Zealand rose 30% over 12 measured months, from 1K to 1.3K in October 2026. - Estimated monthly branded searches for Tender Leaf Toys in New Zealand fell 36.4% over 12 measured months, from 110 to 70 in October 2026. ## How has branded search for MAGNA-TILES and Tender Leaf Toys changed in New Zealand over the last 12 months? | Month | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | Tender Leaf Toys estimated searches | Tender Leaf Toys Share of Search | Tender Leaf Toys rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 1K | 0.64% | 10 | 110 | 0.07% | 14 | | Dec 2025 | 1K | 0.56% | 10 | 70 | 0.04% | 14 | | Jan 2026 | 720 | 0.51% | 11 | 50 | 0.04% | 14 | | Feb 2026 | 720 | 0.7% | 10 | 40 | 0.04% | 14 | | Mar 2026 | 720 | 0.69% | 10 | 50 | 0.05% | 14 | | Apr 2026 | 590 | 0.52% | 11 | 50 | 0.04% | 14 | | May 2026 | 720 | 0.59% | 10 | 50 | 0.04% | 14 | | Jun 2026 | 720 | 0.59% | 10 | 70 | 0.06% | 14 | | Jul 2026 | 1K | 0.84% | 9 | 90 | 0.08% | 14 | | Aug 2026 | 880 | 0.65% | 10 | 50 | 0.04% | 14 | | Sep 2026 | 1K | 0.79% | 10 | 70 | 0.06% | 14 | | Oct 2026 | 1.3K | 1% | 10 | 70 | 0.06% | 14 | ## How are MAGNA-TILES’s and Tender Leaf Toys’ branded searches counted? Brandwave collects information about searches that people make online using MAGNA-TILES’s and Tender Leaf Toys’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAGNA-TILES**: Measured on the search terms “magna tiles” and “magnatiles”, summed into one figure. - **Tender Leaf Toys**: Measured on the search term “tender leaf toys”. - [MAGNA-TILES profile](/demand/nz/brands/magna-tiles) - [Tender Leaf Toys profile](/demand/nz/brands/tender-leaf-toys) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAGNA-TILES or Tender Leaf Toys more popular in search? In October 2026, MAGNA-TILES had more branded searches than Tender Leaf Toys among toy brands in New Zealand. MAGNA-TILES had about 1,300 branded searches, while Tender Leaf Toys had 70. MAGNA-TILES made up 1% of all toy brand searches we track, and Tender Leaf Toys accounted for 0.06%. ## Cite this page Brandwave. "MAGNA-TILES vs Tender Leaf Toys: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-tender-leaf-toys This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-tender-leaf-toys. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.