--- title: "MAGNA-TILES vs Ravensburger: Which is searched more in New Zealand?" description: "Is MAGNA-TILES or Ravensburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-ravensburger" publisher: "Brandwave" --- # MAGNA-TILES vs Ravensburger: Which is searched more in New Zealand? Is MAGNA-TILES or Ravensburger more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAGNA-TILES and Ravensburger - **Competitive set**: Toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAGNA-TILES Share of Search**: 0.8% - **Ravensburger Share of Search**: 0.48% ## Is MAGNA-TILES or Ravensburger more popular in search? - In September 2026, MAGNA-TILES had more branded searches than Ravensburger among toy brands in New Zealand. MAGNA-TILES had about 1,000 branded searches, while Ravensburger had 600. MAGNA-TILES made up 0.8% of all toy brand searches we track, and Ravensburger accounted for 0.48%. - MAGNA-TILES was ahead of Ravensburger in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAGNA-TILES’s share of searches among toy brands in New Zealand moved from 0.75% to 0.8%, and its estimated monthly branded searches moved from 880 to 1K. - Across the 12 months ending September 2026, Ravensburger’s share of searches among toy brands in New Zealand moved from 0.4% to 0.48%, and its estimated monthly branded searches moved from 470 to 600. ## Top toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, MAGNA-TILES and Ravensburger were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MAGNA-TILES was listed before Ravensburger in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | LEGO | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Melissa & Doug | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Playmobil | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Fisher-Price | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Connetix | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | MAGNA-TILES | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | VTech | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Ravensburger | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | Hot Wheels | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Barbie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Nerf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hasbro | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about toy brands - Asked ChatGPT "Which toy brand should I buy in New Zealand?": 1. LEGO, 2. Playmobil, 3. Fisher-Price, 4. Melissa & Doug, 5. Hot Wheels - Asked ChatGPT "What are the best toy brands in New Zealand?": 1. LEGO, 2. Playmobil, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix - Asked ChatGPT "What's the best toy brand in New Zealand for children of different ages?": 1. Fisher-Price, 2. LEGO, 3. Melissa & Doug, 4. MAGNA-TILES, 5. Ravensburger, 6. Connetix, 7. VTech, 8. Playmobil - Searched Google, AI Overview "educational toys nz": 1. Connetix, 2. VTech, 3. Melissa & Doug - Searched Google, AI Overview "christmas toys nz": named none of the brands we track Not named in any answer: Barbie, Nerf and Hasbro. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand toy brands in September 2026? - In September 2026, Ravensburger fell from 10th to 11th among toy brands in New Zealand. - Estimated monthly branded searches for MAGNA-TILES in New Zealand rose 13.6% over 12 measured months, from 880 to 1K in September 2026. ## Month by month | Month | MAGNA-TILES estimated searches | MAGNA-TILES Share of Search | MAGNA-TILES rank | Ravensburger estimated searches | Ravensburger Share of Search | Ravensburger rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 880 | 0.75% | 9 | 470 | 0.4% | 11 | | Nov 2025 | 1K | 0.66% | 9 | 460 | 0.3% | 12 | | Dec 2025 | 1K | 0.57% | 9 | 600 | 0.34% | 10 | | Jan 2026 | 590 | 0.42% | 10 | 430 | 0.31% | 11 | | Feb 2026 | 720 | 0.72% | 9 | 320 | 0.32% | 11 | | Mar 2026 | 720 | 0.71% | 9 | 300 | 0.3% | 11 | | Apr 2026 | 590 | 0.53% | 10 | 370 | 0.33% | 11 | | May 2026 | 720 | 0.6% | 9 | 490 | 0.41% | 11 | | Jun 2026 | 720 | 0.6% | 9 | 460 | 0.38% | 11 | | Jul 2026 | 1K | 0.86% | 8 | 600 | 0.51% | 11 | | Aug 2026 | 880 | 0.66% | 9 | 600 | 0.45% | 10 | | Sep 2026 | 1K | 0.8% | 9 | 600 | 0.48% | 11 | ## How each brand is measured Brandwave collects information about searches that people make online using MAGNA-TILES’s and Ravensburger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAGNA-TILES**: Measured on the search terms “magna tiles” and “magnatiles”, summed into one figure. - **Ravensburger**: Measured on the search terms “ravensburger” and “ravensburger puzzle”, summed into one figure. - [MAGNA-TILES profile](/demand/nz/brands/magna-tiles) - [Ravensburger profile](/demand/nz/brands/ravensburger) - [All toy brands in New Zealand](/demand/nz/categories/nz-toy-brands): The set both shares are measured inside, 12 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAGNA-TILES or Ravensburger more popular in search? In September 2026, MAGNA-TILES had more branded searches than Ravensburger among toy brands in New Zealand. MAGNA-TILES had about 1,000 branded searches, while Ravensburger had 600. MAGNA-TILES made up 0.8% of all toy brand searches we track, and Ravensburger accounted for 0.48%. ## Cite this page Brandwave. "MAGNA-TILES vs Ravensburger: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-ravensburger This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magna-tiles-vs-ravensburger. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.