---
title: "Magic vs The Edge: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Magic or The Edge? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/magic-vs-the-edge"
publisher: "Brandwave"
---

# Magic vs The Edge: Which is more popular by branded search in New Zealand?

Which is more popular in search, Magic or The Edge? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Magic and The Edge
- **Competitive set**: radio stations
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Magic Share of Search**: 0.63%
- **The Edge Share of Search**: 2.5%

## Which is more popular in search, Magic or The Edge?

- In August 2026, The Edge had more branded searches than Magic among radio stations in New Zealand. The Edge was estimated to have 5.6K branded searches compared to Magic’s 1.4K, and held a 2.5% Share of Search versus Magic’s 0.63%.
- The Edge was ahead of Magic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand moved from 1.8% to 0.63%, and its estimated monthly branded searches moved from 4.2K to 1.4K.
- Across the 11 months ending August 2026, The Edge’s estimated Share of Search among radio stations in New Zealand moved from 3% to 2.5%, and its estimated monthly branded searches moved from 7.2K to 5.6K.

## How did search popularity change for New Zealand radio stations in August 2026?

- The Edge’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 3.2% to 2.5% in August 2026.
- Estimated monthly branded searches for Magic in New Zealand fell 66% over 11 measured months, from 4.2K to 1.4K in August 2026.

## Month by month

| Month | Magic estimated searches | Magic Share of Search | Magic rank | The Edge estimated searches | The Edge Share of Search | The Edge rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.2K | 1.8% | 11 | 7.2K | 3% | 10 |
| Nov 2025 | 5.1K | 2.4% | 11 | 6.5K | 3.1% | 10 |
| Dec 2025 | 2.7K | 1.4% | 11 | 5.4K | 2.8% | 10 |
| Jan 2026 | 2.1K | 1.1% | 11 | 5.4K | 2.9% | 10 |
| Feb 2026 | 1.8K | 0.94% | 11 | 5.5K | 2.9% | 10 |
| Mar 2026 | 1.8K | 0.82% | 11 | 6.6K | 2.9% | 10 |
| Apr 2026 | 1.5K | 0.73% | 11 | 5.3K | 2.5% | 10 |
| May 2026 | 1.2K | 0.62% | 11 | 6.3K | 3.2% | 10 |
| Jun 2026 | 1.2K | 0.61% | 11 | 5.3K | 2.8% | 10 |
| Jul 2026 | 1.1K | 0.59% | 11 | 5.2K | 2.8% | 10 |
| Aug 2026 | 1.4K | 0.63% | 11 | 5.6K | 2.5% | 10 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Magic’s and The Edge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Magic**: Measured on the search terms “magic nz”, “magic radio”, “magic rova”, “rova magic” and “rova magic radio”, summed into one figure.
- **The Edge**: Measured on the search terms “94.2 the edge”, “listen live the edge”, “listen to the edge radio live”, “The Edge”, “the edge fm”, “the edge fm live”, “the edge fm radio”, “the edge listen live”, “the edge live”, “the edge nz”, “the edge radio”, “the edge radio live” and “the edge radio station”, summed into one figure.

- [Magic profile](/demand/nz/brands/magic)
- [The Edge profile](/demand/nz/brands/the-edge)
- [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Magic or The Edge?

In August 2026, The Edge had more branded searches than Magic among radio stations in New Zealand. The Edge was estimated to have 5.6K branded searches compared to Magic’s 1.4K, and held a 2.5% Share of Search versus Magic’s 0.63%.

## Cite this page

Brandwave. "Magic vs The Edge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magic-vs-the-edge

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magic-vs-the-edge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.