--- title: "Magic vs The Breeze: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Magic or The Breeze? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magic-vs-the-breeze" publisher: "Brandwave" --- # Magic vs The Breeze: Which is more popular by branded search in New Zealand? Which is more popular in search, Magic or The Breeze? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magic and The Breeze - **Competitive set**: radio stations - **Market**: New Zealand - **Month measured**: Aug 2026 - **Magic Share of Search**: 0.63% - **The Breeze Share of Search**: 7.6% ## Which is more popular in search, Magic or The Breeze? - In August 2026, The Breeze had more branded searches than Magic among radio stations in New Zealand. The Breeze was estimated to have 17.2K branded searches compared to Magic’s 1.4K, and held a 7.6% Share of Search versus Magic’s 0.63%. - The Breeze was ahead of Magic in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand moved from 1.8% to 0.63%, and its estimated monthly branded searches moved from 4.2K to 1.4K. - Across the 11 months ending August 2026, The Breeze’s estimated Share of Search among radio stations in New Zealand moved from 8.3% to 7.6%, and its estimated monthly branded searches moved from 19.8K to 17.2K. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, The Breeze lost estimated Share of Search among radio stations in New Zealand, from 8.3% to 7.6%. - Estimated monthly branded searches for Magic in New Zealand fell 66% over 11 measured months, from 4.2K to 1.4K in August 2026. ## Month by month | Month | Magic estimated searches | Magic Share of Search | Magic rank | The Breeze estimated searches | The Breeze Share of Search | The Breeze rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 1.8% | 11 | 19.8K | 8.3% | 4 | | Nov 2025 | 5.1K | 2.4% | 11 | 21.6K | 10.2% | 3 | | Dec 2025 | 2.7K | 1.4% | 11 | 17.9K | 9.3% | 4 | | Jan 2026 | 2.1K | 1.1% | 11 | 14.9K | 8% | 4 | | Feb 2026 | 1.8K | 0.94% | 11 | 14.7K | 7.8% | 5 | | Mar 2026 | 1.8K | 0.82% | 11 | 17.5K | 7.8% | 5 | | Apr 2026 | 1.5K | 0.73% | 11 | 19.8K | 9.5% | 3 | | May 2026 | 1.2K | 0.62% | 11 | 17.7K | 9% | 4 | | Jun 2026 | 1.2K | 0.61% | 11 | 16.4K | 8.6% | 4 | | Jul 2026 | 1.1K | 0.59% | 11 | 15.5K | 8.3% | 4 | | Aug 2026 | 1.4K | 0.63% | 11 | 17.2K | 7.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Magic’s and The Breeze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magic**: Measured on the search terms “magic nz”, “magic radio”, “magic rova”, “rova magic” and “rova magic radio”, summed into one figure. - **The Breeze**: Measured on the search terms “breeze classic”, “breeze fm”, “rova the breeze”, “The Breeze”, “the breeze 93.4 fm auckland”, “the breeze auckland”, “the breeze canterbury”, “the breeze classic”, “the breeze dunedin”, “the breeze fm”, “the breeze fm live”, “the breeze hawkes bay”, “the breeze listen live”, “the breeze live”, “the breeze manawatu”, “the breeze nelson”, “the breeze nz”, “the breeze radio”, “the breeze radio station”, “the breeze rova”, “the breeze rova nz”, “the breeze tauranga”, “the breeze timaru”, “the breeze waikato” and “the breeze website”, summed into one figure. - [Magic profile](/demand/nz/brands/magic) - [The Breeze profile](/demand/nz/brands/the-breeze) - [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Magic or The Breeze? In August 2026, The Breeze had more branded searches than Magic among radio stations in New Zealand. The Breeze was estimated to have 17.2K branded searches compared to Magic’s 1.4K, and held a 7.6% Share of Search versus Magic’s 0.63%. ## Cite this page Brandwave. "Magic vs The Breeze: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magic-vs-the-breeze This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magic-vs-the-breeze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.