---
title: "Magic vs Newstalk ZB: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Magic or Newstalk ZB? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/magic-vs-newstalk-zb"
publisher: "Brandwave"
---

# Magic vs Newstalk ZB: Which is more popular by branded search in New Zealand?

Which is more popular in search, Magic or Newstalk ZB? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Magic and Newstalk ZB
- **Competitive set**: radio stations
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Magic Share of Search**: 0.63%
- **Newstalk ZB Share of Search**: 27.5%

## Which is more popular in search, Magic or Newstalk ZB?

- In August 2026, Newstalk ZB had more branded searches than Magic among radio stations in New Zealand. Newstalk ZB was estimated to have 62.4K branded searches compared to Magic’s 1.4K, and held a 27.5% Share of Search versus Magic’s 0.63%.
- Newstalk ZB was ahead of Magic in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand moved from 1.8% to 0.63%, and its estimated monthly branded searches moved from 4.2K to 1.4K.
- Across the 11 months ending August 2026, Newstalk ZB’s estimated Share of Search among radio stations in New Zealand moved from 26.3% to 27.5%, and its estimated monthly branded searches held steady at 62.4K.

## How did search popularity change for New Zealand radio stations in August 2026?

- Newstalk ZB’s estimated Share of Search among radio stations in New Zealand has gained ground for 3 months in a row, from 26.1% to 27.5% in August 2026.
- Estimated monthly branded searches for Magic in New Zealand fell 66% over 11 measured months, from 4.2K to 1.4K in August 2026.

## Month by month

| Month | Magic estimated searches | Magic Share of Search | Magic rank | Newstalk ZB estimated searches | Newstalk ZB Share of Search | Newstalk ZB rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 4.2K | 1.8% | 11 | 62.4K | 26.3% | 1 |
| Nov 2025 | 5.1K | 2.4% | 11 | 51.1K | 24.1% | 1 |
| Dec 2025 | 2.7K | 1.4% | 11 | 50.8K | 26.6% | 1 |
| Jan 2026 | 2.1K | 1.1% | 11 | 51.1K | 27.4% | 1 |
| Feb 2026 | 1.8K | 0.94% | 11 | 50.8K | 26.8% | 1 |
| Mar 2026 | 1.8K | 0.82% | 11 | 62.4K | 27.9% | 1 |
| Apr 2026 | 1.5K | 0.73% | 11 | 62.4K | 29.9% | 1 |
| May 2026 | 1.2K | 0.62% | 11 | 51.4K | 26.1% | 1 |
| Jun 2026 | 1.2K | 0.61% | 11 | 51.4K | 26.8% | 1 |
| Jul 2026 | 1.1K | 0.59% | 11 | 51.1K | 27.3% | 1 |
| Aug 2026 | 1.4K | 0.63% | 11 | 62.4K | 27.5% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Magic’s and Newstalk ZB’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Magic**: Measured on the search terms “magic nz”, “magic radio”, “magic rova”, “rova magic” and “rova magic radio”, summed into one figure.
- **Newstalk ZB**: Measured on the search terms “1ZB”, “Newstalk ZB” and “newstalkzb”, summed into one figure.

- [Magic profile](/demand/nz/brands/magic)
- [Newstalk ZB profile](/demand/nz/brands/newstalk-zb)
- [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Magic or Newstalk ZB?

In August 2026, Newstalk ZB had more branded searches than Magic among radio stations in New Zealand. Newstalk ZB was estimated to have 62.4K branded searches compared to Magic’s 1.4K, and held a 27.5% Share of Search versus Magic’s 0.63%.

## Cite this page

Brandwave. "Magic vs Newstalk ZB: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magic-vs-newstalk-zb

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magic-vs-newstalk-zb. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.