--- title: "Magic vs More FM: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Magic or More FM? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magic-vs-more-fm" publisher: "Brandwave" --- # Magic vs More FM: Which is more popular by branded search in New Zealand? Which is more popular in search, Magic or More FM? Compare estimated monthly branded-search demand and Share of Search inside the radio stations set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magic and More FM - **Competitive set**: radio stations - **Market**: New Zealand - **Month measured**: Aug 2026 - **Magic Share of Search**: 0.63% - **More FM Share of Search**: 6.4% ## Which is more popular in search, Magic or More FM? - In August 2026, More FM had more branded searches than Magic among radio stations in New Zealand. More FM was estimated to have 14.6K branded searches compared to Magic’s 1.4K, and held a 6.4% Share of Search versus Magic’s 0.63%. - More FM was ahead of Magic in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Magic’s estimated Share of Search among radio stations in New Zealand moved from 1.8% to 0.63%, and its estimated monthly branded searches moved from 4.2K to 1.4K. - Across the 11 months ending August 2026, More FM’s estimated Share of Search among radio stations in New Zealand moved from 7.6% to 6.4%, and its estimated monthly branded searches moved from 17.9K to 14.6K. ## How did search popularity change for New Zealand radio stations in August 2026? - In August 2026, Radio Hauraki overtook More FM to rank 5th among radio stations in New Zealand, at 6.6%. - More FM’s estimated Share of Search among radio stations in New Zealand has lost ground for 3 months in a row, from 7.7% to 6.4% in August 2026. - Estimated monthly branded searches for Magic in New Zealand fell 66% over 11 measured months, from 4.2K to 1.4K in August 2026. ## Month by month | Month | Magic estimated searches | Magic Share of Search | Magic rank | More FM estimated searches | More FM Share of Search | More FM rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.2K | 1.8% | 11 | 17.9K | 7.6% | 5 | | Nov 2025 | 5.1K | 2.4% | 11 | 14.3K | 6.7% | 5 | | Dec 2025 | 2.7K | 1.4% | 11 | 12.7K | 6.7% | 5 | | Jan 2026 | 2.1K | 1.1% | 11 | 12.3K | 6.6% | 5 | | Feb 2026 | 1.8K | 0.94% | 11 | 15.4K | 8.1% | 4 | | Mar 2026 | 1.8K | 0.82% | 11 | 17.6K | 7.9% | 4 | | Apr 2026 | 1.5K | 0.73% | 11 | 12.9K | 6.2% | 5 | | May 2026 | 1.2K | 0.62% | 11 | 15.1K | 7.7% | 5 | | Jun 2026 | 1.2K | 0.61% | 11 | 14.5K | 7.6% | 5 | | Jul 2026 | 1.1K | 0.59% | 11 | 12.2K | 6.5% | 5 | | Aug 2026 | 1.4K | 0.63% | 11 | 14.6K | 6.4% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Magic’s and More FM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magic**: Measured on the search terms “magic nz”, “magic radio”, “magic rova”, “rova magic” and “rova magic radio”, summed into one figure. - **More FM**: Measured on the search terms “breakfast club more fm”, “live stream more fm”, “More FM”, “more fm auckland”, “more fm breakfast”, “more fm breakfast club”, “more fm chch”, “more fm christchurch”, “more fm dunedin”, “more fm just played”, “more fm listen live”, “more fm live”, “more fm live stream”, “more fm manawatu”, “more fm northland”, “more fm nz”, “more fm playlist”, “more fm rova”, “more fm southland”, “more fm taranaki”, “more fm waikato”, “more fm wellington”, “morefm” and “rova more fm”, summed into one figure. - [Magic profile](/demand/nz/brands/magic) - [More FM profile](/demand/nz/brands/more-fm) - [All radio stations in New Zealand](/demand/nz/categories/nz-radio-stations): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Magic or More FM? In August 2026, More FM had more branded searches than Magic among radio stations in New Zealand. More FM was estimated to have 14.6K branded searches compared to Magic’s 1.4K, and held a 6.4% Share of Search versus Magic’s 0.63%. ## Cite this page Brandwave. "Magic vs More FM: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magic-vs-more-fm This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magic-vs-more-fm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.