--- title: "Magic: The Gathering vs Pokémon TCG: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Magic: The Gathering or Pokémon TCG? Compare estimated monthly branded-search demand and Share of Search inside the Trading card games set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/magic-the-gathering-vs-pokemon-tcg" publisher: "Brandwave" --- # Magic: The Gathering vs Pokémon TCG: Which is more popular by branded search in New Zealand? Which is more popular in search, Magic: The Gathering or Pokémon TCG? Compare estimated monthly branded-search demand and Share of Search inside the Trading card games set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Magic: The Gathering and Pokémon TCG - **Competitive set**: Trading card games - **Market**: New Zealand - **Month measured**: Aug 2026 - **Magic: The Gathering Share of Search**: 31.7% - **Pokémon TCG Share of Search**: 52.3% ## Which is more popular in search, Magic: The Gathering or Pokémon TCG? - In August 2026, Pokémon TCG had more branded searches than Magic: The Gathering among trading card games in New Zealand. Pokémon TCG was estimated to have 41K branded searches compared to Magic: The Gathering’s 24.8K, and held a 52.3% Share of Search versus Magic: The Gathering’s 31.7%. - Pokémon TCG was ahead of Magic: The Gathering in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand moved from 30.6% to 31.7%, and its estimated monthly branded searches moved from 14.2K to 24.8K. - Across the 11 months ending August 2026, Pokémon TCG’s estimated Share of Search among trading card games in New Zealand moved from 53% to 52.3%, and its estimated monthly branded searches moved from 24.6K to 41K. ## How did search popularity change for New Zealand trading card games in August 2026? - In August 2026, Pokémon TCG gained estimated Share of Search among trading card games in New Zealand, from 50.2% to 52.3%. - Magic: The Gathering’s estimated Share of Search among trading card games in New Zealand has gained ground for 3 months in a row, from 25.7% to 31.7% in August 2026. ## Month by month | Month | Magic: The Gathering estimated searches | Magic: The Gathering Share of Search | Magic: The Gathering rank | Pokémon TCG estimated searches | Pokémon TCG Share of Search | Pokémon TCG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.2K | 30.6% | 2 | 24.6K | 53% | 1 | | Nov 2025 | 15.2K | 33% | 2 | 23.3K | 50.8% | 1 | | Dec 2025 | 14.2K | 29.6% | 2 | 26.4K | 55% | 1 | | Jan 2026 | 16.3K | 31.4% | 2 | 24.9K | 47.9% | 1 | | Feb 2026 | 14.7K | 27.5% | 2 | 29.6K | 55.2% | 1 | | Mar 2026 | 16.5K | 25.9% | 2 | 37.4K | 58.9% | 1 | | Apr 2026 | 15.2K | 24.3% | 2 | 38.3K | 61.3% | 1 | | May 2026 | 18.8K | 25.7% | 2 | 44.3K | 60.5% | 1 | | Jun 2026 | 20.2K | 26.2% | 2 | 45K | 58.3% | 1 | | Jul 2026 | 23.5K | 31.4% | 2 | 37.6K | 50.2% | 1 | | Aug 2026 | 24.8K | 31.7% | 2 | 41K | 52.3% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Magic: The Gathering’s and Pokémon TCG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Magic: The Gathering**: Measured on the search terms “magic the gathering nz”, “magic the gathering online”, “magic the gathering tcg”, “magic wizards com”, “mtg”, “mtg card prices”, “mtg cards”, “mtg commander”, “mtg deck builder”, “mtg edh decks”, “mtg game”, “mtg magic”, “mtg near me”, “mtg secret lair” and “mtg singles”, summed into one figure. - **Pokémon TCG**: Measured on the search terms “cool pokemon cards”, “japanese pokemon cards”, “most valuable pokemon cards”, “pokemon cards”, “pokemon cards cost”, “pokemon cards for sale”, “pokemon cards kmart”, “pokemon cards near me”, “pokemon com”, “pokemon tcg”, “pokemon tcg cards”, “pokemon tcg charizard”, “pokemon tcg game”, “pokemon tcg live”, “pokemon tcg near me”, “pokemon tcg new zealand”, “pokemon tcg nz”, “pokemon tcg online”, “pokemon tcg singles”, “pokemon tcg tcg”, “pokemontcg”, “pokemontcg cards”, “psa graded pokemon cards”, “rare pokemon cards” and “tcgplayer pokemon cards”, summed into one figure. - [Magic: The Gathering profile](/demand/nz/brands/magic-the-gathering) - [Pokémon TCG profile](/demand/nz/brands/pokemon-tcg) - [All trading card games in New Zealand](/demand/nz/categories/nz-trading-card-games): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Magic: The Gathering or Pokémon TCG? In August 2026, Pokémon TCG had more branded searches than Magic: The Gathering among trading card games in New Zealand. Pokémon TCG was estimated to have 41K branded searches compared to Magic: The Gathering’s 24.8K, and held a 52.3% Share of Search versus Magic: The Gathering’s 31.7%. ## Cite this page Brandwave. "Magic: The Gathering vs Pokémon TCG: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/magic-the-gathering-vs-pokemon-tcg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/magic-the-gathering-vs-pokemon-tcg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.