--- title: "Maggie Marilyn vs Marle: Which is searched more in New Zealand?" description: "Is Maggie Marilyn or Marle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maggie-marilyn-vs-marle" publisher: "Brandwave" --- # Maggie Marilyn vs Marle: Which is searched more in New Zealand? Is Maggie Marilyn or Marle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maggie Marilyn and Marle - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maggie Marilyn Share of Search**: 6.2% - **Marle Share of Search**: 2.1% ## Is Maggie Marilyn or Marle more popular in search? - In September 2026, Maggie Marilyn had more branded searches than Marle among designer fashion labels in New Zealand. Maggie Marilyn had about 3,760 branded searches, while Marle had 1,260. Maggie Marilyn made up 6.2% of all designer fashion label searches we track, and Marle accounted for 2.1%. - Maggie Marilyn was ahead of Marle in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maggie Marilyn’s share of searches among designer fashion labels in New Zealand moved from 5.7% to 6.2%, and its estimated monthly branded searches held steady at 3.8K. - Across the 12 months ending September 2026, Marle’s share of searches among designer fashion labels in New Zealand moved from 1.9% to 2.1%, and its estimated monthly branded searches moved from 1.2K to 1.3K. ## Top designer fashion labels in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maggie Marilyn was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Marle was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maggie Marilyn was listed before Marle in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Juliette Hogan | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kowtow | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Harris Tapper | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Zambesi | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Karen Walker | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Paris Georgia | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggie Marilyn | 7th | 2 of 3 | 1 of 2 | 3 of 5 | | RUBY | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Marle | 9th | 2 of 3 | 0 of 2 | 2 of 5 | | Deadly Ponies | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Yu Mei | 11th | 1 of 3 | 1 of 2 | 2 of 5 | | Twenty-Seven Names | 12th | 1 of 3 | 0 of 2 | 1 of 5 | | Caitlin Crisp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kate Sylvester | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Ingrid Starnes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about designer fashion labels - Asked ChatGPT "Which New Zealand designer fashion label should I buy in New Zealand?": 1. Zambesi, 2. Kowtow, 3. Juliette Hogan, 4. Karen Walker, 5. Harris Tapper - Asked ChatGPT "What are the best New Zealand designer fashion label brands in New Zealand?": 1. Paris Georgia, 2. Karen Walker, 3. Zambesi, 4. Maggie Marilyn, 5. Kowtow, 6. Juliette Hogan, 7. Harris Tapper, 8. Marle, 9. Deadly Ponies, 10. Yu Mei, 11. Twenty-Seven Names - Asked ChatGPT "What's the best New Zealand designer fashion label in New Zealand for womenswear?": 1. Juliette Hogan, 2. Paris Georgia, 3. Maggie Marilyn, 4. Marle, 5. Kowtow - Searched Google, AI Overview "designer clothing nz": 1. Juliette Hogan, 2. Harris Tapper, 3. Deadly Ponies - Searched Google, AI Overview "nz fashion brand": 1. Kowtow, 2. RUBY, 3. Harris Tapper, 4. Karen Walker, 5. Maggie Marilyn, 6. Yu Mei Not named in any answer: Caitlin Crisp, Kate Sylvester and Ingrid Starnes. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand designer fashion labels in September 2026? - In September 2026, Kate Sylvester overtook Marle to rank 12th among designer fashion labels in New Zealand, with 2.8% of the searches. - In September 2026, Paris Georgia overtook Marle to rank 13th among designer fashion labels in New Zealand, with 2.7% of the searches. ## Month by month | Month | Maggie Marilyn estimated searches | Maggie Marilyn Share of Search | Maggie Marilyn rank | Marle estimated searches | Marle Share of Search | Marle rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.8K | 5.7% | 5 | 1.2K | 1.9% | 14 | | Nov 2025 | 3.8K | 4.6% | 7 | 1.1K | 1.3% | 14 | | Dec 2025 | 3.7K | 4.9% | 6 | 890 | 1.2% | 14 | | Jan 2026 | 3.8K | 5.5% | 7 | 1.1K | 1.5% | 14 | | Feb 2026 | 3.7K | 6.1% | 5 | 1.2K | 2% | 14 | | Mar 2026 | 4.6K | 6.4% | 5 | 1.9K | 2.6% | 13 | | Apr 2026 | 3.8K | 5.9% | 5 | 1.5K | 2.4% | 13 | | May 2026 | 3.1K | 4.7% | 7 | 1.8K | 2.8% | 13 | | Jun 2026 | 3.9K | 6.3% | 5 | 1.2K | 1.9% | 13 | | Jul 2026 | 3.8K | 6% | 5 | 1.2K | 1.8% | 14 | | Aug 2026 | 4.6K | 6.2% | 5 | 1.9K | 2.5% | 12 | | Sep 2026 | 3.8K | 6.2% | 5 | 1.3K | 2.1% | 14 | ## How each brand is measured Brandwave collects information about searches that people make online using Maggie Marilyn’s and Marle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maggie Marilyn**: Measured on the search terms “maggie marilyn”, “maggie marilyn dress”, “maggie marilyn puffer”, “maggie marilyn sale” and “maggiemarilyn”, summed into one figure. - **Marle**: Measured on the search terms “marle clothing” and “marle nz”, summed into one figure. - [Maggie Marilyn profile](/demand/nz/brands/maggie-marilyn) - [Marle profile](/demand/nz/brands/marle) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 15 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maggie Marilyn or Marle more popular in search? In September 2026, Maggie Marilyn had more branded searches than Marle among designer fashion labels in New Zealand. Maggie Marilyn had about 3,760 branded searches, while Marle had 1,260. Maggie Marilyn made up 6.2% of all designer fashion label searches we track, and Marle accounted for 2.1%. ## Cite this page Brandwave. "Maggie Marilyn vs Marle: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maggie-marilyn-vs-marle This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maggie-marilyn-vs-marle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.