--- title: "Maggi vs Wattie's: Which is searched more in New Zealand?" description: "Is Maggi or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maggi-vs-watties" publisher: "Brandwave" --- # Maggi vs Wattie's: Which is searched more in New Zealand? Is Maggi or Wattie's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maggi and Wattie's - **Competitive set**: Soup and stock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maggi Share of Search**: 36.4% - **Wattie's Share of Search**: 39.2% ## Is Maggi or Wattie's more popular in search? - In September 2026, Wattie's had more branded searches than Maggi among soup and stock brands in New Zealand. Wattie's had about 3,100 branded searches, while Maggi had 2,880. Wattie's made up 39.2% of all soup and stock brand searches we track, and Maggi accounted for 36.4%. - The lead changed hands 2 times in the 12 months ending September 2026: Maggi took it in June 2026, Wattie's took it in August 2026. - Across the 12 months ending September 2026, Maggi’s share of searches among soup and stock brands in New Zealand moved from 34.4% to 36.4%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, Wattie's’ share of searches among soup and stock brands in New Zealand moved from 45% to 39.2%, and its estimated monthly branded searches moved from 3.8K to 3.1K. ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wattie's was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Maggi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Maggi was listed before Wattie's in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maggi | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Wattie's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Continental | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | The Little Bone Broth Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | OXO Stock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy in New Zealand?": 1. Campbell's, 2. The Little Bone Broth Company, 3. Wattie's - Asked ChatGPT "What are the best soup and stock brands in New Zealand?": 1. Wattie's, 2. Campbell's, 3. The Little Bone Broth Company, 4. Continental - Asked ChatGPT "What's the best soup or stock brand in New Zealand for everyday cooking?": 1. Campbell's, 2. Continental - Searched Google, AI Overview "soup brands nz": 1. Campbell's, 2. Maggi, 3. Continental - Searched Google, AI Overview "stock brands nz": 1. Maggi, 2. Wattie's Not named in any answer: OXO Stock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand soup and stock brands in September 2026? - In September 2026, Maggi gained share of searches among soup and stock brands in New Zealand, from 33.8% to 36.4%. - In September 2026, Wattie's lost share of searches among soup and stock brands in New Zealand, from 42.4% to 39.2%. ## Month by month | Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | Wattie's estimated searches | Wattie's Share of Search | Wattie's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 34.4% | 2 | 3.8K | 45% | 1 | | Nov 2025 | 2.4K | 24.8% | 3 | 3.1K | 32% | 2 | | Dec 2025 | 2.2K | 34.4% | 2 | 2.3K | 35.2% | 1 | | Jan 2026 | 2.7K | 34.2% | 2 | 3.2K | 40.9% | 1 | | Feb 2026 | 2.3K | 31.9% | 2 | 3.1K | 42.6% | 1 | | Mar 2026 | 2.6K | 8.5% | 2 | 26.3K | 84.8% | 1 | | Apr 2026 | 2.8K | 31.1% | 2 | 4.1K | 46.3% | 1 | | May 2026 | 3.2K | 31% | 2 | 4.9K | 47.4% | 1 | | Jun 2026 | 3.3K | 39.4% | 1 | 2.9K | 34.1% | 2 | | Jul 2026 | 3.2K | 38.1% | 1 | 3K | 36.3% | 2 | | Aug 2026 | 3.2K | 33.8% | 2 | 4K | 42.4% | 1 | | Sep 2026 | 2.9K | 36.4% | 2 | 3.1K | 39.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Maggi’s and Wattie's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maggi**: Measured on the search terms “chicken maggi soup”, “maggi”, “maggi carbonara”, “maggi cubes”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi masala”, “maggi mushroom soup”, “maggi onion soup”, “maggi sauces”, “maggi season”, “maggi soup”, “maggi soup mix”, “maggi soup packets”, “maggi soup tomato” and “maggi stroganoff”, summed into one figure. - **Wattie's**: Measured on the search terms “chilli beans watties”, “wattie s”, “wattie's”, “watties”, “watties beans”, “watties beetroot”, “watties big eat”, “watties chilli beans”, “watties ketchup”, “watties mexican beans”, “watties spaghetti”, “watties tomato”, “watties tomato paste” and “watties tomato puree”, summed into one figure. - [Maggi profile](/demand/nz/brands/maggi) - [Wattie's profile](/demand/nz/brands/watties) - [All soup and stock brands in New Zealand](/demand/nz/categories/nz-soup-and-stock-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maggi or Wattie's more popular in search? In September 2026, Wattie's had more branded searches than Maggi among soup and stock brands in New Zealand. Wattie's had about 3,100 branded searches, while Maggi had 2,880. Wattie's made up 39.2% of all soup and stock brand searches we track, and Maggi accounted for 36.4%. ## Cite this page Brandwave. "Maggi vs Wattie's: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maggi-vs-watties This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maggi-vs-watties. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.