--- title: "Maggi vs The Little Bone Broth Company: Which is searched more in New Zealand?" description: "Is Maggi or The Little Bone Broth Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maggi-vs-the-little-bone-broth-company" publisher: "Brandwave" --- # Maggi vs The Little Bone Broth Company: Which is searched more in New Zealand? Is Maggi or The Little Bone Broth Company more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maggi and The Little Bone Broth Company - **Competitive set**: Soup and stock brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Maggi Share of Search**: 36.4% - **The Little Bone Broth Company Share of Search**: 1.4% ## Is Maggi or The Little Bone Broth Company more popular in search? - In September 2026, Maggi had more branded searches than The Little Bone Broth Company among soup and stock brands in New Zealand. Maggi had about 2,880 branded searches, while The Little Bone Broth Company had 110. Maggi made up 36.4% of all soup and stock brand searches we track, and The Little Bone Broth Company accounted for 1.4%. - Maggi was ahead of The Little Bone Broth Company in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Maggi’s share of searches among soup and stock brands in New Zealand moved from 34.4% to 36.4%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending September 2026, The Little Bone Broth Company’s share of searches among soup and stock brands in New Zealand moved from 1.1% to 1.4%, and its estimated monthly branded searches moved from 90 to 110. ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Maggi was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. The Little Bone Broth Company was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Maggi was listed before The Little Bone Broth Company in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Campbell's | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Maggi | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Wattie's | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Continental | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | The Little Bone Broth Company | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | OXO Stock | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy in New Zealand?": 1. Campbell's, 2. The Little Bone Broth Company, 3. Wattie's - Asked ChatGPT "What are the best soup and stock brands in New Zealand?": 1. Wattie's, 2. Campbell's, 3. The Little Bone Broth Company, 4. Continental - Asked ChatGPT "What's the best soup or stock brand in New Zealand for everyday cooking?": 1. Campbell's, 2. Continental - Searched Google, AI Overview "soup brands nz": 1. Campbell's, 2. Maggi, 3. Continental - Searched Google, AI Overview "stock brands nz": 1. Maggi, 2. Wattie's Not named in any answer: OXO Stock. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand soup and stock brands in September 2026? - In September 2026, Maggi gained share of searches among soup and stock brands in New Zealand, from 33.8% to 36.4%. - The Little Bone Broth Company’s share of searches among soup and stock brands in New Zealand has lost ground for 3 months in a row, from 2% to 1.4% in September 2026. ## Month by month | Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | The Little Bone Broth Company estimated searches | The Little Bone Broth Company Share of Search | The Little Bone Broth Company rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.9K | 34.4% | 2 | 90 | 1.1% | 6 | | Nov 2025 | 2.4K | 24.8% | 3 | 50 | 0.51% | 6 | | Dec 2025 | 2.2K | 34.4% | 2 | 140 | 2.2% | 5 | | Jan 2026 | 2.7K | 34.2% | 2 | 260 | 3.3% | 5 | | Feb 2026 | 2.3K | 31.9% | 2 | 140 | 1.9% | 5 | | Mar 2026 | 2.6K | 8.5% | 2 | 140 | 0.45% | 5 | | Apr 2026 | 2.8K | 31.1% | 2 | 170 | 1.9% | 5 | | May 2026 | 3.2K | 31% | 2 | 210 | 2% | 5 | | Jun 2026 | 3.3K | 39.4% | 1 | 170 | 2% | 6 | | Jul 2026 | 3.2K | 38.1% | 1 | 140 | 1.7% | 6 | | Aug 2026 | 3.2K | 33.8% | 2 | 140 | 1.5% | 6 | | Sep 2026 | 2.9K | 36.4% | 2 | 110 | 1.4% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Maggi’s and The Little Bone Broth Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maggi**: Measured on the search terms “chicken maggi soup”, “maggi”, “maggi carbonara”, “maggi cubes”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi masala”, “maggi mushroom soup”, “maggi onion soup”, “maggi sauces”, “maggi season”, “maggi soup”, “maggi soup mix”, “maggi soup packets”, “maggi soup tomato” and “maggi stroganoff”, summed into one figure. - **The Little Bone Broth Company**: Measured on the search term “the little bone broth company”. - [Maggi profile](/demand/nz/brands/maggi) - [The Little Bone Broth Company profile](/demand/nz/brands/the-little-bone-broth-company) - [All soup and stock brands in New Zealand](/demand/nz/categories/nz-soup-and-stock-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Maggi or The Little Bone Broth Company more popular in search? In September 2026, Maggi had more branded searches than The Little Bone Broth Company among soup and stock brands in New Zealand. Maggi had about 2,880 branded searches, while The Little Bone Broth Company had 110. Maggi made up 36.4% of all soup and stock brand searches we track, and The Little Bone Broth Company accounted for 1.4%. ## Cite this page Brandwave. "Maggi vs The Little Bone Broth Company: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/maggi-vs-the-little-bone-broth-company This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maggi-vs-the-little-bone-broth-company. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.