--- title: "Maggi vs Oxo: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Maggi or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/maggi-vs-oxo" publisher: "Brandwave" --- # Maggi vs Oxo: Which is more popular by branded search in New Zealand? Which is more popular in search, Maggi or Oxo? Compare estimated monthly branded-search demand and Share of Search inside the Soup and stock brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Maggi and Oxo - **Competitive set**: Soup and stock brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Maggi Share of Search**: 59.6% - **Oxo Share of Search**: 4.8% ## Which is more popular in search, Maggi or Oxo? - In August 2026, Maggi had more branded searches than Oxo among soup and stock brands in New Zealand. Maggi was estimated to have 5.9K branded searches compared to Oxo’s 480, and held a 59.6% Share of Search versus Oxo’s 4.8%. - Maggi was ahead of Oxo in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Maggi’s estimated Share of Search among soup and stock brands in New Zealand moved from 60% to 59.6%, and its estimated monthly branded searches moved from 5K to 5.9K. - Across the 11 months ending August 2026, Oxo’s estimated Share of Search among soup and stock brands in New Zealand moved from 4% to 4.8%, and its estimated monthly branded searches moved from 330 to 480. ## How did search popularity change for New Zealand soup and stock brands in August 2026? - Estimated monthly branded searches for Oxo in New Zealand rose 45.5% over 11 measured months, from 330 to 480 in August 2026. - Estimated monthly branded searches for Maggi in New Zealand rose 18.9% over 11 measured months, from 5K to 5.9K in August 2026. ## Month by month | Month | Maggi estimated searches | Maggi Share of Search | Maggi rank | Oxo estimated searches | Oxo Share of Search | Oxo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5K | 60% | 1 | 330 | 4% | 4 | | Nov 2025 | 4.2K | 50.6% | 1 | 280 | 3.4% | 4 | | Dec 2025 | 4K | 54.5% | 1 | 250 | 3.4% | 4 | | Jan 2026 | 4.6K | 57.7% | 1 | 370 | 4.6% | 4 | | Feb 2026 | 4.2K | 55.5% | 1 | 310 | 4.1% | 4 | | Mar 2026 | 4.7K | 55.4% | 1 | 390 | 4.6% | 4 | | Apr 2026 | 4.9K | 58.5% | 1 | 410 | 4.9% | 4 | | May 2026 | 5.6K | 59.6% | 1 | 480 | 5.1% | 4 | | Jun 2026 | 5.6K | 59.4% | 1 | 420 | 4.5% | 4 | | Jul 2026 | 5.5K | 59.5% | 1 | 410 | 4.4% | 4 | | Aug 2026 | 5.9K | 59.6% | 1 | 480 | 4.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Maggi’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Maggi**: Measured on the search terms “chicken maggi soup”, “cream of chicken soup maggi”, “curry noodles maggi”, “maggi”, “maggi 2 minute noodles”, “maggi beef noodles”, “maggi carbonara”, “maggi chicken noodle soup”, “maggi co nz”, “maggi creamy chicken soup”, “maggi cubes”, “maggi cuppa noodles”, “maggi curried sausages”, “maggi curry”, “maggi devilled sausages”, “maggi indian noodles”, “maggi masala”, “maggi mushroom soup”, “maggi near me”, “maggi noodles”, “maggi nz”, “maggi onion soup”, “maggi onion soup mix”, “maggi online”, “maggi oriental noodles”, “maggi pumpkin and garlic soup”, “maggi ramen”, “maggi sauces”, “maggi seafood chowder”, “maggi season”, “maggi soup”, “maggi soup mix”, “maggi soup packets”, “maggi soup tomato” and “maggi stroganoff”, summed into one figure. - **Oxo**: Measured on the search terms “chicken oxo cubes”, “lamb oxo cubes”, “oxo cubes”, “oxo soup” and “oxo soup cubes”, summed into one figure. - [Maggi profile](/demand/nz/brands/maggi) - [Oxo profile](/demand/nz/brands/oxo) - [All soup and stock brands in New Zealand](/demand/nz/categories/nz-soup-and-stock-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Maggi or Oxo? In August 2026, Maggi had more branded searches than Oxo among soup and stock brands in New Zealand. Maggi was estimated to have 5.9K branded searches compared to Oxo’s 480, and held a 59.6% Share of Search versus Oxo’s 4.8%. ## Cite this page Brandwave. "Maggi vs Oxo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/maggi-vs-oxo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/maggi-vs-oxo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.