--- title: "Mafell vs Milwaukee: Which is searched more in New Zealand?" description: "Is Mafell or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chain mortiser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mafell-vs-milwaukee" publisher: "Brandwave" --- # Mafell vs Milwaukee: Which is searched more in New Zealand? Is Mafell or Milwaukee more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chain mortiser brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mafell and Milwaukee - **Competitive set**: Chain mortiser brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mafell Share of Search**: 0.17% - **Milwaukee Share of Search**: 12.3% ## Is Mafell or Milwaukee more popular in search? - In September 2026, Milwaukee had more branded searches than Mafell among chain mortiser brands in New Zealand. Milwaukee had about 2,950 branded searches, while Mafell had 40. Milwaukee made up 12.3% of all chain mortiser brand searches we track, and Mafell accounted for 0.17%. - Milwaukee was ahead of Mafell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mafell’s share of searches among chain mortiser brands in New Zealand moved from 0.15% to 0.17%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending September 2026, Milwaukee’s share of searches among chain mortiser brands in New Zealand moved from 11.2% to 12.3%, and its estimated monthly branded searches moved from 2.2K to 3K. ## Top chain mortiser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mafell appeared in all five answers. Milwaukee did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Makita | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Mafell | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Festool | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | Ryobi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Milwaukee | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chain mortiser brands - Asked ChatGPT "Which chain mortiser brand should I buy in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What are the best chain mortiser brands in New Zealand?": 1. Makita, 2. Mafell - Asked ChatGPT "What's the best chain mortiser brand in New Zealand for timber joinery work?": 1. Mafell, 2. Makita, 3. Festool - Searched Google, AI Overview "best chain mortiser": 1. Mafell, 2. Makita - Searched Google, AI Overview "chain mortiser brands": 1. Makita, 2. Mafell Not named in any answer: Ryobi and Milwaukee. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chain mortiser brands in September 2026? - In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches. - In September 2026, Milwaukee lost share of searches among chain mortiser brands in New Zealand, from 17.5% to 12.3%. - Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026. ## Month by month | Month | Mafell estimated searches | Mafell Share of Search | Mafell rank | Milwaukee estimated searches | Milwaukee Share of Search | Milwaukee rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 0.15% | 5 | 2.2K | 11.2% | 4 | | Nov 2025 | 50 | 0.22% | 5 | 2.5K | 10.7% | 3 | | Dec 2025 | 30 | 0.14% | 5 | 2.1K | 9.6% | 3 | | Jan 2026 | 30 | 0.15% | 5 | 1.8K | 9% | 3 | | Feb 2026 | 30 | 0.16% | 5 | 2.1K | 11.2% | 3 | | Mar 2026 | 50 | 0.24% | 5 | 2.3K | 11% | 4 | | Apr 2026 | 40 | 0.21% | 5 | 2.1K | 11.2% | 3 | | May 2026 | 70 | 0.37% | 5 | 2.7K | 14.2% | 3 | | Jun 2026 | 50 | 0.26% | 5 | 2.8K | 14.2% | 3 | | Jul 2026 | 20 | 0.11% | 5 | 2.6K | 13.6% | 3 | | Aug 2026 | 30 | 0.14% | 5 | 3.8K | 17.5% | 3 | | Sep 2026 | 40 | 0.17% | 5 | 3K | 12.3% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Mafell’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mafell**: Measured on the search term “mafell”. - **Milwaukee**: Measured on the search terms “milwaukee tool”, “milwaukee tool bag”, “milwaukee tool box”, “milwaukee tool kit” and “milwaukee tool set”, summed into one figure. - [Mafell profile](/demand/nz/brands/mafell) - [Milwaukee profile](/demand/nz/brands/milwaukee) - [All chain mortiser brands in New Zealand](/demand/nz/categories/nz-chain-mortiser-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mafell or Milwaukee more popular in search? In September 2026, Milwaukee had more branded searches than Mafell among chain mortiser brands in New Zealand. Milwaukee had about 2,950 branded searches, while Mafell had 40. Milwaukee made up 12.3% of all chain mortiser brand searches we track, and Mafell accounted for 0.17%. ## Cite this page Brandwave. "Mafell vs Milwaukee: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mafell-vs-milwaukee This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mafell-vs-milwaukee. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.