--- title: "Madison Recruitment vs Workbridge: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Madison Recruitment or Workbridge? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/madison-recruitment-vs-workbridge" publisher: "Brandwave" --- # Madison Recruitment vs Workbridge: Which is more popular by branded search in New Zealand? Which is more popular in search, Madison Recruitment or Workbridge? Compare estimated monthly branded-search demand and Share of Search inside the Gisborne recruitment agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Madison Recruitment and Workbridge - **Competitive set**: Gisborne recruitment agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Madison Recruitment Share of Search**: 52.9% - **Workbridge Share of Search**: 43.1% ## Which is more popular in search, Madison Recruitment or Workbridge? - In August 2026, Madison Recruitment had more branded searches than Workbridge among gisborne recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Workbridge’s 1.9K, and held a 52.9% Share of Search versus Workbridge’s 43.1%. - Madison Recruitment was ahead of Workbridge in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among gisborne recruitment agencies in New Zealand moved from 55.5% to 52.9%, and its estimated monthly branded searches held steady at 2.4K. - Across the 11 months ending August 2026, Workbridge’s estimated Share of Search among gisborne recruitment agencies in New Zealand moved from 40% to 43.1%, and its estimated monthly branded searches moved from 1.8K to 1.9K. ## How did search popularity change for New Zealand gisborne recruitment agencies in August 2026? - In August 2026, Workbridge gained estimated Share of Search among gisborne recruitment agencies in New Zealand, from 36.5% to 43.1%. - In August 2026, Madison Recruitment lost estimated Share of Search among gisborne recruitment agencies in New Zealand, from 58.6% to 52.9%. ## Month by month | Month | Madison Recruitment estimated searches | Madison Recruitment Share of Search | Madison Recruitment rank | Workbridge estimated searches | Workbridge Share of Search | Workbridge rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 55.5% | 1 | 1.8K | 40% | 2 | | Nov 2025 | 2.4K | 60.2% | 1 | 1.4K | 34.8% | 2 | | Dec 2025 | 2.1K | 62.7% | 1 | 1K | 30.5% | 2 | | Jan 2026 | 3.1K | 65% | 1 | 1.5K | 31% | 2 | | Feb 2026 | 3.1K | 63.3% | 1 | 1.6K | 31.4% | 2 | | Mar 2026 | 3K | 58.8% | 1 | 1.9K | 36.5% | 2 | | Apr 2026 | 2.4K | 58.7% | 1 | 1.5K | 36.5% | 2 | | May 2026 | 2.6K | 54.3% | 1 | 1.9K | 40.5% | 2 | | Jun 2026 | 2.6K | 54.4% | 1 | 1.9K | 41.1% | 2 | | Jul 2026 | 2.5K | 58.6% | 1 | 1.6K | 36.5% | 2 | | Aug 2026 | 2.4K | 52.9% | 1 | 1.9K | 43.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Madison Recruitment’s and Workbridge’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure. - **Workbridge**: Measured on the search terms “work bridge”, “work bridge jobs”, “work bridge nz”, “workbridge”, “workbridge jobs”, “workbridge new zealand”, “workbridge nz”, “workbridge wanganui” and “workbridge whanganui”, summed into one figure. - [Madison Recruitment profile](/demand/nz/brands/madison-recruitment) - [Workbridge profile](/demand/nz/brands/workbridge) - [All gisborne recruitment agencies in New Zealand](/demand/nz/categories/nz-gisborne-recruitment-agencies): The set both shares are measured inside, 3 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Madison Recruitment or Workbridge? In August 2026, Madison Recruitment had more branded searches than Workbridge among gisborne recruitment agencies in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Workbridge’s 1.9K, and held a 52.9% Share of Search versus Workbridge’s 43.1%. ## Cite this page Brandwave. "Madison Recruitment vs Workbridge: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/madison-recruitment-vs-workbridge This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/madison-recruitment-vs-workbridge. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.