--- title: "Madison Recruitment vs Origin Talent: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Madison Recruitment or Origin Talent? Compare estimated monthly branded-search demand and Share of Search inside the General Professional Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/madison-recruitment-vs-origin-talent" publisher: "Brandwave" --- # Madison Recruitment vs Origin Talent: Which is more popular by branded search in New Zealand? Which is more popular in search, Madison Recruitment or Origin Talent? Compare estimated monthly branded-search demand and Share of Search inside the General Professional Recruitment set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Madison Recruitment and Origin Talent - **Competitive set**: General Professional Recruitment - **Market**: New Zealand - **Month measured**: Aug 2026 - **Madison Recruitment Share of Search**: 15.9% - **Origin Talent Share of Search**: 1.7% ## Which is more popular in search, Madison Recruitment or Origin Talent? - In August 2026, Madison Recruitment had more branded searches than Origin Talent among general professional recruitment in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Origin Talent’s 260, and held a 15.9% Share of Search versus Origin Talent’s 1.7%. - Madison Recruitment was ahead of Origin Talent in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Madison Recruitment’s estimated Share of Search among general professional recruitment in New Zealand moved from 17% to 15.9%, and its estimated monthly branded searches held steady at 2.4K. - Across the 11 months ending August 2026, Origin Talent’s estimated Share of Search among general professional recruitment in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 260. ## How did search popularity change for New Zealand general professional recruitment in August 2026? - In August 2026, Hunter Campbell overtook Madison Recruitment to rank 2nd among general professional recruitment in New Zealand, at 16.5%. - In August 2026, Origin Talent overtook Evolve Recruitment to rank 11th among general professional recruitment in New Zealand, at 1.7%. - In August 2026, Madison Recruitment lost estimated Share of Search among general professional recruitment in New Zealand, from 16.6% to 15.9%. ## Month by month | Month | Madison Recruitment estimated searches | Madison Recruitment Share of Search | Madison Recruitment rank | Origin Talent estimated searches | Origin Talent Share of Search | Origin Talent rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 17% | 1 | 260 | 1.8% | 11 | | Nov 2025 | 2.4K | 15.8% | 2 | 400 | 2.6% | 11 | | Dec 2025 | 2.1K | 20.4% | 1 | 180 | 1.7% | 11 | | Jan 2026 | 3.1K | 21.8% | 1 | 180 | 1.3% | 12 | | Feb 2026 | 3.1K | 21.1% | 1 | 150 | 1% | 13 | | Mar 2026 | 3K | 18.6% | 1 | 220 | 1.4% | 12 | | Apr 2026 | 2.4K | 17.6% | 2 | 270 | 1.9% | 11 | | May 2026 | 2.6K | 17.7% | 1 | 260 | 1.8% | 12 | | Jun 2026 | 2.6K | 16.4% | 2 | 260 | 1.7% | 11 | | Jul 2026 | 2.5K | 16.6% | 2 | 180 | 1.2% | 12 | | Aug 2026 | 2.4K | 15.9% | 3 | 260 | 1.7% | 11 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Madison Recruitment’s and Origin Talent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Madison Recruitment**: Measured on the search terms “madison co nz”, “Madison Recruitment”, “madison recruitment agency”, “madison recruitment auckland”, “madison recruitment christchurch”, “madison recruitment hamilton”, “madison recruitment jobs”, “madison recruitment masterton”, “madison recruitment new zealand”, “madison recruitment nz”, “madison recruitment tauranga”, “madison recruitment wellington” and “madison.co.nz”, summed into one figure. - **Origin Talent**: Measured on the search terms “Origin Talent” and “origin talent jobs”, summed into one figure. - [Madison Recruitment profile](/demand/nz/brands/madison-recruitment) - [Origin Talent profile](/demand/nz/brands/origin-talent) - [All general professional recruitment in New Zealand](/demand/nz/categories/general-professional-recruitment): The set both shares are measured inside, 13 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Madison Recruitment or Origin Talent? In August 2026, Madison Recruitment had more branded searches than Origin Talent among general professional recruitment in New Zealand. Madison Recruitment was estimated to have 2.4K branded searches compared to Origin Talent’s 260, and held a 15.9% Share of Search versus Origin Talent’s 1.7%. ## Cite this page Brandwave. "Madison Recruitment vs Origin Talent: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/madison-recruitment-vs-origin-talent This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/madison-recruitment-vs-origin-talent. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.