--- title: "Mad Butcher vs The Aussie Butcher: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Mad Butcher or The Aussie Butcher? Compare estimated monthly branded-search demand and Share of Search inside the Butcher chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mad-butcher-vs-the-aussie-butcher" publisher: "Brandwave" --- # Mad Butcher vs The Aussie Butcher: Which is more popular by branded search in New Zealand? Which is more popular in search, Mad Butcher or The Aussie Butcher? Compare estimated monthly branded-search demand and Share of Search inside the Butcher chains set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mad Butcher and The Aussie Butcher - **Competitive set**: Butcher chains - **Market**: New Zealand - **Month measured**: Aug 2026 - **Mad Butcher Share of Search**: 70.3% - **The Aussie Butcher Share of Search**: 8.4% ## Which is more popular in search, Mad Butcher or The Aussie Butcher? - In August 2026, Mad Butcher had more branded searches than The Aussie Butcher among butcher chains in New Zealand. Mad Butcher was estimated to have 30.4K branded searches compared to The Aussie Butcher’s 3.6K, and held a 70.3% Share of Search versus The Aussie Butcher’s 8.4%. - Mad Butcher was ahead of The Aussie Butcher in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Mad Butcher’s estimated Share of Search among butcher chains in New Zealand moved from 66.8% to 70.3%, and its estimated monthly branded searches moved from 47.6K to 30.4K. - Across the 11 months ending August 2026, The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand moved from 6.2% to 8.4%, and its estimated monthly branded searches moved from 4.4K to 3.6K. ## How did search popularity change for New Zealand butcher chains in August 2026? - In August 2026, Mad Butcher lost estimated Share of Search among butcher chains in New Zealand, from 71.1% to 70.3%. - The Aussie Butcher’s estimated Share of Search among butcher chains in New Zealand has gained ground for 3 months in a row, from 6.9% to 8.4% in August 2026. ## Month by month | Month | Mad Butcher estimated searches | Mad Butcher Share of Search | Mad Butcher rank | The Aussie Butcher estimated searches | The Aussie Butcher Share of Search | The Aussie Butcher rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 47.6K | 66.8% | 1 | 4.4K | 6.2% | 3 | | Nov 2025 | 42.4K | 66.5% | 1 | 5.4K | 8.5% | 3 | | Dec 2025 | 51.3K | 61.5% | 1 | 8.1K | 9.7% | 3 | | Jan 2026 | 42.3K | 66.4% | 1 | 5.4K | 8.5% | 3 | | Feb 2026 | 40.5K | 72.4% | 1 | 4.4K | 7.9% | 3 | | Mar 2026 | 46.9K | 76.2% | 1 | 3.6K | 5.9% | 3 | | Apr 2026 | 40.3K | 72.5% | 1 | 4.4K | 7.9% | 3 | | May 2026 | 37.9K | 72.3% | 1 | 3.6K | 6.9% | 3 | | Jun 2026 | 30.8K | 67.7% | 1 | 3.6K | 8% | 3 | | Jul 2026 | 31.5K | 71.1% | 1 | 3.6K | 8.2% | 3 | | Aug 2026 | 30.4K | 70.3% | 1 | 3.6K | 8.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Mad Butcher’s and The Aussie Butcher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mad Butcher**: Measured on the search terms “ferry road mad butcher”, “mad butcher”, “mad butcher bbq packs”, “mad butcher chicken”, “mad butcher deals”, “mad butcher delivery”, “mad butcher fenton street”, “mad butcher ferry road”, “mad butcher hours”, “mad butcher locations”, “mad butcher lower hutt”, “mad butcher madmarket”, “mad butcher meat”, “mad butcher near me”, “mad butcher nz”, “mad butcher online”, “mad butcher opening hours”, “mad butcher palmerston”, “mad butcher palmy”, “mad butcher shops”, “mad butcher special”, “mad butcher te ngae”, “madbutcher”, “madbutcher co nz”, “madbutcher nz” and “the mad butcher ferry road”, summed into one figure. - **The Aussie Butcher**: Measured on the search terms “aussie butcher”, “the aussie butcher near me” and “the aussie butcher nz”, summed into one figure. - [Mad Butcher profile](/demand/nz/brands/mad-butcher) - [The Aussie Butcher profile](/demand/nz/brands/the-aussie-butcher) - [All butcher chains in New Zealand](/demand/nz/categories/nz-butcher-chains): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Mad Butcher or The Aussie Butcher? In August 2026, Mad Butcher had more branded searches than The Aussie Butcher among butcher chains in New Zealand. Mad Butcher was estimated to have 30.4K branded searches compared to The Aussie Butcher’s 3.6K, and held a 70.3% Share of Search versus The Aussie Butcher’s 8.4%. ## Cite this page Brandwave. "Mad Butcher vs The Aussie Butcher: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/mad-butcher-vs-the-aussie-butcher This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mad-butcher-vs-the-aussie-butcher. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.