--- title: "Mactodd Lawyers vs Todd Walker: Which is searched more in New Zealand?" description: "Is Mactodd Lawyers or Todd Walker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mactodd-lawyers-vs-todd-walker" publisher: "Brandwave" --- # Mactodd Lawyers vs Todd Walker: Which is searched more in New Zealand? Is Mactodd Lawyers or Todd Walker more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Queenstown law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Mactodd Lawyers and Todd Walker - **Competitive set**: Queenstown law firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Mactodd Lawyers Share of Search**: 12.9% - **Todd Walker Share of Search**: 29.4% ## Is Mactodd Lawyers or Todd Walker more popular in search? - In September 2026, Todd Walker had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. Todd Walker had about 250 branded searches, while Mactodd Lawyers had 110. Todd Walker made up 29.4% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. - Todd Walker was ahead of Mactodd Lawyers in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Mactodd Lawyers’ share of searches among Queenstown law firms in New Zealand moved from 15.5% to 12.9%, and its estimated monthly branded searches moved from 90 to 110. - Across the 12 months ending September 2026, Todd Walker’s share of searches among Queenstown law firms in New Zealand moved from 22.4% to 29.4%, and its estimated monthly branded searches moved from 130 to 250. ## Top Queenstown law firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Mactodd Lawyers and Todd Walker showed up in all four answers. Mactodd Lawyers was listed before Todd Walker in two of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Todd Walker | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Mactodd Lawyers | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Anderson Lloyd | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | AWS Legal | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Duncan Cotterill | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wynn Williams | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Goldman Legal | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Parker Cowan Lawyers | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Queenstown Law | Not ranked | 0 of 3 | 1 of 1 | 1 of 4 | ## Every AI answer about Queenstown law firms - Asked ChatGPT "Which law firm should I hire in Queenstown, New Zealand?": 1. Mactodd Lawyers, 2. Todd Walker, 3. Anderson Lloyd - Asked ChatGPT "What are the best law firms in Queenstown, New Zealand?": 1. Mactodd Lawyers, 2. Todd Walker, 3. Anderson Lloyd, 4. AWS Legal - Asked ChatGPT "What's the best law firm in Queenstown, New Zealand for a legal matter?": 1. Todd Walker, 2. AWS Legal, 3. Anderson Lloyd, 4. Mactodd Lawyers - Searched Google, AI Overview "law firm queenstown": 1. Todd Walker, 2. Mactodd Lawyers, 3. Queenstown Law Not named in any answer: Duncan Cotterill, Wynn Williams, Goldman Legal and Parker Cowan Lawyers. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Queenstown law firms in September 2026? - In September 2026, AWS Legal overtook Mactodd Lawyers to rank 4th among Queenstown law firms in New Zealand, with 14.1% of the searches. - In September 2026, Todd Walker gained share of searches among Queenstown law firms in New Zealand, from 25.3% to 29.4%. - In September 2026, Mactodd Lawyers lost share of searches among Queenstown law firms in New Zealand, from 16.1% to 12.9%. ## Month by month | Month | Mactodd Lawyers estimated searches | Mactodd Lawyers Share of Search | Mactodd Lawyers rank | Todd Walker estimated searches | Todd Walker Share of Search | Todd Walker rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 90 | 15.5% | 3 | 130 | 22.4% | 1 | | Nov 2025 | 110 | 16.2% | 3 | 140 | 20.6% | 2 | | Dec 2025 | 110 | 15.7% | 2 | 220 | 31.4% | 1 | | Jan 2026 | 140 | 23% | 2 | 150 | 24.6% | 1 | | Feb 2026 | 110 | 13.8% | 4 | 230 | 28.7% | 1 | | Mar 2026 | 140 | 15.1% | 3 | 240 | 25.8% | 1 | | Apr 2026 | 170 | 19.5% | 2 | 200 | 23% | 1 | | May 2026 | 110 | 13.3% | 5 | 240 | 28.9% | 1 | | Jun 2026 | 110 | 14.1% | 3 | 260 | 33.3% | 1 | | Jul 2026 | 110 | 13.3% | 4 | 230 | 27.7% | 1 | | Aug 2026 | 140 | 16.1% | 4 | 220 | 25.3% | 1 | | Sep 2026 | 110 | 12.9% | 5 | 250 | 29.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Mactodd Lawyers’ and Todd Walker’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Mactodd Lawyers**: Measured on the search terms “mactodd lawyers” and “mactodd lawyers queenstown”, summed into one figure. - **Todd Walker**: Measured on the search terms “todd & walker”, “todd and walker”, “todd walker”, “todd walker law”, “todd walker queenstown” and “toddwalker”, summed into one figure. - [Mactodd Lawyers profile](/demand/nz/brands/mactodd-lawyers) - [Todd Walker profile](/demand/nz/brands/todd-walker) - [All Queenstown law firms in New Zealand](/demand/nz/locations/queenstown/law-firms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Mactodd Lawyers or Todd Walker more popular in search? In September 2026, Todd Walker had more branded searches than Mactodd Lawyers among Queenstown law firms in New Zealand. Todd Walker had about 250 branded searches, while Mactodd Lawyers had 110. Todd Walker made up 29.4% of all Queenstown law firm searches we track, and Mactodd Lawyers accounted for 12.9%. ## Cite this page Brandwave. "Mactodd Lawyers vs Todd Walker: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mactodd-lawyers-vs-todd-walker This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mactodd-lawyers-vs-todd-walker. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.