--- title: "Macpac vs Zempire: Which is searched more in New Zealand?" description: "Is Macpac or Zempire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/macpac-vs-zempire" publisher: "Brandwave" --- # Macpac vs Zempire: Which is searched more in New Zealand? Is Macpac or Zempire more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Camping gear brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Zempire - **Competitive set**: Camping gear brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Macpac Share of Search**: 41.9% - **Zempire Share of Search**: 4% ## Is Macpac or Zempire more popular in search? - In September 2026, Macpac had more branded searches than Zempire among camping gear brands in New Zealand. Macpac had about 50,400 branded searches, while Zempire had 4,810. Macpac made up 41.9% of all camping gear brand searches we track, and Zempire accounted for 4%. - Macpac was ahead of Zempire in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Macpac’s share of searches among camping gear brands in New Zealand moved from 43.3% to 41.9%, and its estimated monthly branded searches moved from 59.8K to 50.4K. - Across the 12 months ending September 2026, Zempire’s share of searches among camping gear brands in New Zealand moved from 6.8% to 4%, and its estimated monthly branded searches moved from 9.4K to 4.8K. ## Top camping gear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Zempire was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac was listed before Zempire in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Macpac | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Kathmandu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Kiwi Camping | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Coleman | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | OZtrail | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Zempire | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Sea to Summit | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Black Wolf | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Companion | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about camping gear brands - Asked ChatGPT "Which camping gear brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Coleman, 4. Zempire, 5. Sea to Summit - Asked ChatGPT "What are the best camping gear brands in New Zealand?": 1. Macpac, 2. Kiwi Camping, 3. Kathmandu, 4. Sea to Summit, 5. Zempire - Asked ChatGPT "What's the best camping gear brand in New Zealand for a family campsite?": 1. Kiwi Camping, 2. Macpac, 3. Kathmandu, 4. Coleman - Searched Google, AI Overview "camping equipment nz": 1. Kathmandu, 2. OZtrail, 3. Macpac - Searched Google, AI Overview "outdoor gear nz": 1. Kathmandu, 2. Kiwi Camping Not named in any answer: Black Wolf and Companion. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand camping gear brands in September 2026? - In September 2026, Zempire gained share of searches among camping gear brands in New Zealand, from 2.6% to 4%. - In September 2026, Macpac lost share of searches among camping gear brands in New Zealand, from 43.2% to 41.9%. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Zempire estimated searches | Zempire Share of Search | Zempire rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 59.8K | 43.3% | 1 | 9.4K | 6.8% | 3 | | Nov 2025 | 72.8K | 39.4% | 2 | 11.2K | 6.1% | 3 | | Dec 2025 | 90.6K | 41.3% | 1 | 16.7K | 7.6% | 3 | | Jan 2026 | 74.9K | 39.1% | 1 | 19.8K | 10.3% | 3 | | Feb 2026 | 61.5K | 44.7% | 1 | 6.7K | 4.9% | 3 | | Mar 2026 | 72.7K | 47% | 1 | 4.1K | 2.6% | 3 | | Apr 2026 | 74.3K | 44% | 2 | 3.5K | 2.1% | 3 | | May 2026 | 73.8K | 48.3% | 1 | 2.2K | 1.5% | 3 | | Jun 2026 | 86.1K | 48.1% | 2 | 2.4K | 1.3% | 3 | | Jul 2026 | 71.9K | 43.1% | 2 | 2.9K | 1.7% | 3 | | Aug 2026 | 60.1K | 43.2% | 2 | 3.6K | 2.6% | 3 | | Sep 2026 | 50.4K | 41.9% | 2 | 4.8K | 4% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and Zempire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure. - **Zempire**: Measured on the search terms “zempire”, “zempire aerobase 3”, “zempire air tent”, “zempire airforce 1”, “zempire camping”, “zempire canvas tent”, “zempire chair”, “zempire evo”, “zempire gazebo”, “zempire inflatable tents”, “zempire mattress”, “zempire monstamat”, “zempire monstamat twin”, “zempire pump”, “zempire shelter” and “zempire tent”, summed into one figure. - [Macpac profile](/demand/nz/brands/macpac) - [Zempire profile](/demand/nz/brands/zempire) - [All camping gear brands in New Zealand](/demand/nz/categories/nz-camping-gear-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or Zempire more popular in search? In September 2026, Macpac had more branded searches than Zempire among camping gear brands in New Zealand. Macpac had about 50,400 branded searches, while Zempire had 4,810. Macpac made up 41.9% of all camping gear brand searches we track, and Zempire accounted for 4%. ## Cite this page Brandwave. "Macpac vs Zempire: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/macpac-vs-zempire This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macpac-vs-zempire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.