--- title: "Macpac vs Roxy: Which is more popular in New Zealand?" description: "Is Macpac or Roxy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/macpac-vs-roxy" publisher: "Brandwave" --- # Macpac vs Roxy: Which is more popular in New Zealand? Is Macpac or Roxy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Snow pants brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Roxy - **Competitive set**: Snow pants brands - **Market**: New Zealand - **Month measured**: Oct 2026 - **Macpac Share of Search**: 21.1% - **Roxy Share of Search**: 10.5% ## Is Macpac or Roxy more popular in search? - In October 2026, Macpac had more branded searches than Roxy among snow pants brands in New Zealand. Macpac had about 40 branded searches, while Roxy had 20. Macpac made up 21.1% of all snow pants brand searches we track, and Roxy accounted for 10.5%. - The lead changed hands 2 times in the 12 months ending October 2026: Roxy took it in April 2026, Macpac took it in June 2026. - Across the 12 months ending October 2026, Macpac’s share of searches among snow pants brands in New Zealand moved from 18.8% to 21.1%, and its estimated monthly branded searches moved from 30 to 40. - Across the 12 months ending October 2026, Roxy’s share of searches among snow pants brands in New Zealand moved from 12.5% to 10.5%, and its estimated monthly branded searches held steady at 20. ## Top snow pants brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Roxy was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Macpac was listed before Roxy in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Patagonia | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Burton | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | The North Face | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Helly Hansen | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Arc'teryx | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Macpac | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Volcom | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Roxy | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | ## Every AI answer about snow pants brands - Asked ChatGPT "Which snow pants brand should I buy in New Zealand?": 1. Burton, 2. Macpac, 3. Patagonia, 4. Helly Hansen - Asked ChatGPT "What are the best snow pants brands in New Zealand?": 1. Burton, 2. Helly Hansen, 3. Patagonia, 4. The North Face, 5. Arc'teryx, 6. Macpac - Asked ChatGPT "What's the best snow pants brand in New Zealand for cold wet conditions?": 1. Arc'teryx, 2. Patagonia, 3. The North Face, 4. Helly Hansen - Searched Google, AI Overview "ski pants nz": 1. Macpac, 2. Roxy, 3. Patagonia - Searched Google, AI Overview "waterproof ski pants": 1. The North Face, 2. Patagonia, 3. Burton Not named in any answer: Volcom. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand snow pants brands in October 2026? - In October 2026, Macpac overtook Burton to become the leader among snow pants brands in New Zealand, with 21.1% of the searches. - In October 2026, Patagonia overtook Roxy to rank 5th among snow pants brands in New Zealand, with 10.5% of the searches. - In October 2026, Roxy lost share of searches among snow pants brands in New Zealand, from 11.6% to 10.5%. ## How has branded search for Macpac and Roxy changed in New Zealand over the last 12 months? | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Roxy estimated searches | Roxy Share of Search | Roxy rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 30 | 18.8% | 2 | 20 | 12.5% | 5 | | Dec 2025 | 30 | 20% | 2 | 20 | 13.3% | 3 | | Jan 2026 | 40 | 18.2% | 2 | 30 | 13.6% | 3 | | Feb 2026 | 20 | 10.5% | 3 | 20 | 10.5% | 5 | | Mar 2026 | 20 | 9.5% | 4 | 20 | 9.5% | 5 | | Apr 2026 | 30 | 8.3% | 5 | 50 | 13.9% | 4 | | May 2026 | 50 | 14.7% | 3 | 50 | 14.7% | 4 | | Jun 2026 | 120 | 24% | 2 | 90 | 18% | 3 | | Jul 2026 | 280 | 28.3% | 1 | 200 | 20.2% | 3 | | Aug 2026 | 230 | 26.4% | 1 | 90 | 10.3% | 4 | | Sep 2026 | 70 | 16.3% | 2 | 50 | 11.6% | 5 | | Oct 2026 | 40 | 21.1% | 1 | 20 | 10.5% | 6 | ## How are Macpac’s and Roxy’s branded searches counted? Brandwave collects information about searches that people make online using Macpac’s and Roxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search terms “macpac ski pants” and “macpac snow pants”, summed into one figure. - **Roxy**: Measured on the search terms “roxy ski pants” and “roxy snow pants”, summed into one figure. - [Macpac profile](/demand/nz/brands/macpac) - [Roxy profile](/demand/nz/brands/roxy) - [All snow pants brands in New Zealand](/demand/nz/categories/nz-snow-pants-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Macpac or Roxy more popular in search? In October 2026, Macpac had more branded searches than Roxy among snow pants brands in New Zealand. Macpac had about 40 branded searches, while Roxy had 20. Macpac made up 21.1% of all snow pants brand searches we track, and Roxy accounted for 10.5%. ## Cite this page Brandwave. "Macpac vs Roxy: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/macpac-vs-roxy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macpac-vs-roxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.