--- title: "Macpac vs Patagonia: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Macpac or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/macpac-vs-patagonia" publisher: "Brandwave" --- # Macpac vs Patagonia: Which is more popular by branded search in New Zealand? Which is more popular in search, Macpac or Patagonia? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macpac and Patagonia - **Competitive set**: Outdoor clothing brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Macpac Share of Search**: 26% - **Patagonia Share of Search**: 12.8% ## Which is more popular in search, Macpac or Patagonia? - In August 2026, Macpac had more branded searches than Patagonia among outdoor clothing brands in New Zealand. Macpac was estimated to have 82.2K branded searches compared to Patagonia’s 40.4K, and held a 26% Share of Search versus Patagonia’s 12.8%. - Macpac was ahead of Patagonia in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 32.8% to 26%, and its estimated monthly branded searches moved from 83K to 82.2K. - Across the 11 months ending August 2026, Patagonia’s estimated Share of Search among outdoor clothing brands in New Zealand moved from 11% to 12.8%, and its estimated monthly branded searches moved from 27.8K to 40.4K. ## How did search popularity change for New Zealand outdoor clothing brands in August 2026? - In August 2026, Patagonia overtook Swanndri to rank 3rd among outdoor clothing brands in New Zealand, at 12.8%. - Macpac’s estimated Share of Search among outdoor clothing brands in New Zealand has lost ground for 3 months in a row, from 29.5% to 26% in August 2026. ## Month by month | Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Patagonia estimated searches | Patagonia Share of Search | Patagonia rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 83K | 32.8% | 2 | 27.8K | 11% | 3 | | Nov 2025 | 101K | 31.5% | 2 | 30.8K | 9.6% | 3 | | Dec 2025 | 121K | 34.4% | 2 | 31.9K | 9.1% | 3 | | Jan 2026 | 98.1K | 31.3% | 2 | 36.8K | 11.8% | 3 | | Feb 2026 | 81.7K | 31.7% | 2 | 32.2K | 12.5% | 3 | | Mar 2026 | 98.8K | 32.1% | 2 | 34.5K | 11.2% | 3 | | Apr 2026 | 104K | 29% | 2 | 39.1K | 10.9% | 3 | | May 2026 | 102K | 29.5% | 2 | 31.6K | 9.1% | 4 | | Jun 2026 | 115K | 27.9% | 2 | 33.4K | 8.1% | 4 | | Jul 2026 | 97K | 26% | 2 | 31.9K | 8.5% | 4 | | Aug 2026 | 82.2K | 26% | 2 | 40.4K | 12.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Macpac’s and Patagonia’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac camping gear”, “macpac co nz”, “macpac colombo st”, “macpac fleece”, “macpac jacket”, “macpac near me”, “macpac nz”, “macpac online”, “macpac outdoor clothing”, “macpac outdoor gear”, “macpac outlet”, “macpac packs”, “macpac queen st”, “macpac queensgate”, “macpac rain jacket”, “macpac sale”, “macpac sleeping bags”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure. - **Patagonia**: Measured on the search terms “patagonia”, “patagonia backpacks”, “patagonia black hole”, “patagonia cap”, “patagonia coats”, “patagonia hoody”, “patagonia houdini”, “patagonia inc”, “patagonia jumper”, “patagonia nano puff”, “patagonia near me”, “patagonia nz”, “patagonia online”, “patagonia purse”, “patagonia r”, “patagonia rain gear”, “patagonia sale”, “patagonia synchilla”, “patagonia torrentshell” and “patagonia torrentshell 3l”, summed into one figure. - [Macpac profile](/demand/nz/brands/macpac) - [Patagonia profile](/demand/nz/brands/patagonia) - [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Macpac or Patagonia? In August 2026, Macpac had more branded searches than Patagonia among outdoor clothing brands in New Zealand. Macpac was estimated to have 82.2K branded searches compared to Patagonia’s 40.4K, and held a 26% Share of Search versus Patagonia’s 12.8%. ## Cite this page Brandwave. "Macpac vs Patagonia: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/macpac-vs-patagonia This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macpac-vs-patagonia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.