---
title: "Macpac vs Mons Royale: Which is searched more in New Zealand?"
description: "Is Macpac or Mons Royale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/macpac-vs-mons-royale"
publisher: "Brandwave"
---

# Macpac vs Mons Royale: Which is searched more in New Zealand?

Is Macpac or Mons Royale more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor clothing brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macpac and Mons Royale
- **Competitive set**: Outdoor clothing brands
- **Market**: New Zealand
- **Month measured**: Sep 2026
- **Macpac Share of Search**: 26.9%
- **Mons Royale Share of Search**: 4.8%

## Is Macpac or Mons Royale more popular in search?

- In September 2026, Macpac had more branded searches than Mons Royale among outdoor clothing brands in New Zealand. Macpac had about 52,300 branded searches, while Mons Royale had 9,310. Macpac made up 26.9% of all outdoor clothing brand searches we track, and Mons Royale accounted for 4.8%.
- Macpac was ahead of Mons Royale in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Macpac’s share of searches among outdoor clothing brands in New Zealand moved from 32.7% to 26.9%, and its estimated monthly branded searches moved from 61.8K to 52.3K.
- Across the 12 months ending September 2026, Mons Royale’s share of searches among outdoor clothing brands in New Zealand moved from 2.8% to 4.8%, and its estimated monthly branded searches moved from 5.3K to 9.3K.

## Top outdoor clothing brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Macpac was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Mons Royale was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Macpac was listed before Mons Royale in every answer that named either.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Kathmandu | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Macpac | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Patagonia | 3rd | 3 of 3 | 1 of 2 | 4 of 5 |
| The North Face | 4th | 1 of 3 | 2 of 2 | 3 of 5 |
| Cactus Outdoor | 5th | 3 of 3 | 1 of 2 | 4 of 5 |
| Icebreaker | 6th | 2 of 3 | 0 of 2 | 2 of 5 |
| Earth Sea Sky | 7th | 1 of 3 | 0 of 2 | 1 of 5 |
| Mons Royale | 8th | 2 of 3 | 0 of 2 | 2 of 5 |
| Swanndri | 9th | 1 of 3 | 0 of 2 | 1 of 5 |
| Rab | 10th | 2 of 3 | 0 of 2 | 2 of 5 |
| Arc'teryx | 11th | 1 of 3 | 0 of 2 | 1 of 5 |
| Columbia | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about outdoor clothing brands

- Asked ChatGPT "Which outdoor clothing brand should I buy in New Zealand?": 1. Macpac, 2. Kathmandu, 3. Icebreaker, 4. Patagonia, 5. The North Face, 6. Cactus Outdoor, 7. Mons Royale, 8. Rab
- Asked ChatGPT "What are the best outdoor clothing brands in New Zealand?": 1. Earth Sea Sky, 2. Macpac, 3. Kathmandu, 4. Cactus Outdoor, 5. Mons Royale, 6. Swanndri, 7. Icebreaker, 8. Patagonia, 9. Arc'teryx, 10. Rab
- Asked ChatGPT "What's the best outdoor clothing brand in New Zealand for wet weather?": 1. Macpac, 2. Patagonia, 3. Kathmandu, 4. Cactus Outdoor
- Searched Google, AI Overview "rain jacket nz": 1. Kathmandu, 2. The North Face
- Searched Google, AI Overview "hiking clothes nz": 1. Kathmandu, 2. The North Face, 3. Patagonia, 4. Macpac, 5. Cactus Outdoor

Not named in any answer: Columbia.

Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026.

## How did search popularity change for New Zealand outdoor clothing brands in September 2026?

- In September 2026, Macpac gained share of searches among outdoor clothing brands in New Zealand, from 25.3% to 26.9%.
- Mons Royale’s share of searches among outdoor clothing brands in New Zealand has gained ground for 3 months in a row, from 3.1% to 4.8% in September 2026.

## Month by month

| Month | Macpac estimated searches | Macpac Share of Search | Macpac rank | Mons Royale estimated searches | Mons Royale Share of Search | Mons Royale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 61.8K | 32.7% | 1 | 5.3K | 2.8% | 7 |
| Nov 2025 | 74.3K | 30.8% | 2 | 7.7K | 3.2% | 6 |
| Dec 2025 | 92.2K | 35.2% | 1 | 7.6K | 2.9% | 6 |
| Jan 2026 | 76.8K | 32.9% | 1 | 6.3K | 2.7% | 7 |
| Feb 2026 | 63.1K | 32.6% | 1 | 6.2K | 3.2% | 6 |
| Mar 2026 | 74.9K | 32.2% | 1 | 9.1K | 3.9% | 6 |
| Apr 2026 | 77.5K | 28.6% | 2 | 9.4K | 3.5% | 6 |
| May 2026 | 76.8K | 29.9% | 2 | 9.5K | 3.7% | 6 |
| Jun 2026 | 89.3K | 30% | 2 | 9.3K | 3.1% | 7 |
| Jul 2026 | 74.9K | 26.5% | 2 | 11.4K | 4% | 7 |
| Aug 2026 | 62.6K | 25.3% | 2 | 11.4K | 4.6% | 6 |
| Sep 2026 | 52.3K | 26.9% | 2 | 9.3K | 4.8% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Macpac’s and Mons Royale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macpac**: Measured on the search terms “Macpac”, “macpac bags”, “macpac colombo st”, “macpac fleece”, “macpac jacket”, “macpac outlet”, “macpac queen st”, “macpac queensgate”, “macpac rain jacket”, “macpac sale”, “macpac st lukes”, “macpac te rapa”, “macpac tents”, “macpac tower junction”, “macpac vest” and “macpac westgate”, summed into one figure.
- **Mons Royale**: Measured on the search terms “mons royale”, “mons royale cap”, “mons royale hoodie”, “mons royale jacket”, “mons royale neckwarmer”, “mons royale outlet”, “mons royale pants”, “mons royale sale”, “mons royale shorts”, “mons royale socks”, “mons royale vest” and “monsroyale”, summed into one figure.

- [Macpac profile](/demand/nz/brands/macpac)
- [Mons Royale profile](/demand/nz/brands/mons-royale)
- [All outdoor clothing brands in New Zealand](/demand/nz/categories/nz-outdoor-clothing-brands): The set both shares are measured inside, 12 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Macpac or Mons Royale more popular in search?

In September 2026, Macpac had more branded searches than Mons Royale among outdoor clothing brands in New Zealand. Macpac had about 52,300 branded searches, while Mons Royale had 9,310. Macpac made up 26.9% of all outdoor clothing brand searches we track, and Mons Royale accounted for 4.8%.

## Cite this page

Brandwave. "Macpac vs Mons Royale: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/macpac-vs-mons-royale

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macpac-vs-mons-royale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.