---
title: "Macleans vs Sensodyne: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Macleans or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/macleans-vs-sensodyne"
publisher: "Brandwave"
---

# Macleans vs Sensodyne: Which is more popular by branded search in New Zealand?

Which is more popular in search, Macleans or Sensodyne? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macleans and Sensodyne
- **Competitive set**: Oral care brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Macleans Share of Search**: 0.77%
- **Sensodyne Share of Search**: 13.5%

## Which is more popular in search, Macleans or Sensodyne?

- In August 2026, Sensodyne had more branded searches than Macleans among oral care brands in New Zealand. Sensodyne was estimated to have 4.9K branded searches compared to Macleans’ 280, and held a 13.5% Share of Search versus Macleans’ 0.77%.
- Sensodyne was ahead of Macleans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280.
- Across the 11 months ending August 2026, Sensodyne’s estimated Share of Search among oral care brands in New Zealand moved from 11.9% to 13.5%, and its estimated monthly branded searches moved from 2.5K to 4.9K.

## How did search popularity change for New Zealand oral care brands in August 2026?

- In August 2026, Sensodyne lost estimated Share of Search among oral care brands in New Zealand, from 14.8% to 13.5%.
- Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

## Month by month

| Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Sensodyne estimated searches | Sensodyne Share of Search | Sensodyne rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 1.1% | 5 | 2.5K | 11.9% | 4 |
| Nov 2025 | 250 | 1.1% | 5 | 2.1K | 9.3% | 4 |
| Dec 2025 | 170 | 0.7% | 5 | 2.3K | 9.2% | 4 |
| Jan 2026 | 250 | 1% | 5 | 2.6K | 10.9% | 4 |
| Feb 2026 | 190 | 0.9% | 5 | 2.7K | 12.9% | 3 |
| Mar 2026 | 270 | 1.1% | 5 | 3.1K | 12.7% | 4 |
| Apr 2026 | 190 | 0.73% | 5 | 3.5K | 13.7% | 4 |
| May 2026 | 240 | 0.83% | 5 | 3.9K | 13.6% | 4 |
| Jun 2026 | 230 | 0.79% | 5 | 3.9K | 13.5% | 4 |
| Jul 2026 | 290 | 0.82% | 5 | 5.2K | 14.8% | 4 |
| Aug 2026 | 280 | 0.77% | 5 | 4.9K | 13.5% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Macleans’ and Sensodyne’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macleans**: Measured on the search terms “macleans toothbrush” and “macleans toothpaste”, summed into one figure.
- **Sensodyne**: Measured on the search terms “protect repair sensodyne”, “sensitive sensodyne toothpaste”, “sensodyne”, “sensodyne electric toothbrush”, “sensodyne enamel”, “sensodyne near me”, “sensodyne nz”, “sensodyne rapid relief”, “sensodyne toothbrush” and “sensodyne toothpaste”, summed into one figure.

- [Macleans profile](/demand/nz/brands/macleans)
- [Sensodyne profile](/demand/nz/brands/sensodyne)
- [All oral care brands in New Zealand](/demand/nz/categories/nz-oral-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macleans or Sensodyne?

In August 2026, Sensodyne had more branded searches than Macleans among oral care brands in New Zealand. Sensodyne was estimated to have 4.9K branded searches compared to Macleans’ 280, and held a 13.5% Share of Search versus Macleans’ 0.77%.

## Cite this page

Brandwave. "Macleans vs Sensodyne: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/macleans-vs-sensodyne

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macleans-vs-sensodyne. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.