--- title: "Macleans vs Philips Sonicare: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Macleans or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/macleans-vs-philips-sonicare" publisher: "Brandwave" --- # Macleans vs Philips Sonicare: Which is more popular by branded search in New Zealand? Which is more popular in search, Macleans or Philips Sonicare? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Macleans and Philips Sonicare - **Competitive set**: Oral care brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Macleans Share of Search**: 0.77% - **Philips Sonicare Share of Search**: 17.8% ## Which is more popular in search, Macleans or Philips Sonicare? - In August 2026, Philips Sonicare had more branded searches than Macleans among oral care brands in New Zealand. Philips Sonicare was estimated to have 6.5K branded searches compared to Macleans’ 280, and held a 17.8% Share of Search versus Macleans’ 0.77%. - Philips Sonicare was ahead of Macleans in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280. - Across the 11 months ending August 2026, Philips Sonicare’s estimated Share of Search among oral care brands in New Zealand moved from 13.4% to 17.8%, and its estimated monthly branded searches moved from 2.8K to 6.5K. ## How did search popularity change for New Zealand oral care brands in August 2026? - Estimated monthly branded searches for Philips Sonicare in New Zealand rose 130.1% over 11 measured months, from 2.8K to 6.5K in August 2026. - Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026. ## Month by month | Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Philips Sonicare estimated searches | Philips Sonicare Share of Search | Philips Sonicare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 240 | 1.1% | 5 | 2.8K | 13.4% | 3 | | Nov 2025 | 250 | 1.1% | 5 | 3.5K | 15.6% | 3 | | Dec 2025 | 170 | 0.7% | 5 | 3.3K | 13.6% | 3 | | Jan 2026 | 250 | 1% | 5 | 3.1K | 12.7% | 3 | | Feb 2026 | 190 | 0.9% | 5 | 2.7K | 12.9% | 4 | | Mar 2026 | 270 | 1.1% | 5 | 3.4K | 13.9% | 3 | | Apr 2026 | 190 | 0.73% | 5 | 3.9K | 15% | 3 | | May 2026 | 240 | 0.83% | 5 | 4.3K | 14.8% | 3 | | Jun 2026 | 230 | 0.79% | 5 | 4.8K | 16.6% | 3 | | Jul 2026 | 290 | 0.82% | 5 | 6.4K | 18.1% | 3 | | Aug 2026 | 280 | 0.77% | 5 | 6.5K | 17.8% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Macleans’ and Philips Sonicare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Macleans**: Measured on the search terms “macleans toothbrush” and “macleans toothpaste”, summed into one figure. - **Philips Sonicare**: Measured on the search terms “4300 sonicare”, “philip sonicare 4100”, “philip sonicare 5100”, “philips co nz”, “philips sonicare”, “philips sonicare 1100 electric toothbrush”, “philips sonicare 2100”, “philips sonicare 4100 electric toothbrush”, “philips sonicare brush heads”, “philips sonicare diamondclean 9000”, “philips sonicare heads”, “philips sonicare near me”, “philips sonicare nz”, “philips sonicare power toothbrush”, “philips sonicare toothbrush”, “philips sonicare toothbrush heads”, “philips sonicare toothpaste”, “philipssonicare”, “sonicare”, “sonicare 4100”, “sonicare tooth” and “sonicare toothbrush heads”, summed into one figure. - [Macleans profile](/demand/nz/brands/macleans) - [Philips Sonicare profile](/demand/nz/brands/philips-sonicare) - [All oral care brands in New Zealand](/demand/nz/categories/nz-oral-care-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Macleans or Philips Sonicare? In August 2026, Philips Sonicare had more branded searches than Macleans among oral care brands in New Zealand. Philips Sonicare was estimated to have 6.5K branded searches compared to Macleans’ 280, and held a 17.8% Share of Search versus Macleans’ 0.77%. ## Cite this page Brandwave. "Macleans vs Philips Sonicare: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/macleans-vs-philips-sonicare This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macleans-vs-philips-sonicare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.