---
title: "Macleans vs Oral-B: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Macleans or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/macleans-vs-oral-b"
publisher: "Brandwave"
---

# Macleans vs Oral-B: Which is more popular by branded search in New Zealand?

Which is more popular in search, Macleans or Oral-B? Compare estimated monthly branded-search demand and Share of Search inside the Oral care brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Macleans and Oral-B
- **Competitive set**: Oral care brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Macleans Share of Search**: 0.77%
- **Oral-B Share of Search**: 44.1%

## Which is more popular in search, Macleans or Oral-B?

- In August 2026, Oral-B had more branded searches than Macleans among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Macleans’ 280, and held a 44.1% Share of Search versus Macleans’ 0.77%.
- Oral-B was ahead of Macleans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Macleans’ estimated Share of Search among oral care brands in New Zealand moved from 1.1% to 0.77%, and its estimated monthly branded searches moved from 240 to 280.
- Across the 11 months ending August 2026, Oral-B’s estimated Share of Search among oral care brands in New Zealand moved from 48.7% to 44.1%, and its estimated monthly branded searches moved from 10.2K to 16.1K.

## How did search popularity change for New Zealand oral care brands in August 2026?

- In August 2026, Oral-B lost estimated Share of Search among oral care brands in New Zealand, from 46.7% to 44.1%.
- Estimated monthly branded searches for Macleans in New Zealand rose 16.7% over 11 measured months, from 240 to 280 in August 2026.

## Month by month

| Month | Macleans estimated searches | Macleans Share of Search | Macleans rank | Oral-B estimated searches | Oral-B Share of Search | Oral-B rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 1.1% | 5 | 10.2K | 48.7% | 1 |
| Nov 2025 | 250 | 1.1% | 5 | 12.2K | 54.1% | 1 |
| Dec 2025 | 170 | 0.7% | 5 | 13.1K | 53.8% | 1 |
| Jan 2026 | 250 | 1% | 5 | 12.7K | 52.2% | 1 |
| Feb 2026 | 190 | 0.9% | 5 | 10.7K | 51% | 1 |
| Mar 2026 | 270 | 1.1% | 5 | 11.8K | 47.9% | 1 |
| Apr 2026 | 190 | 0.73% | 5 | 12.3K | 47.4% | 1 |
| May 2026 | 240 | 0.83% | 5 | 13.9K | 48.1% | 1 |
| Jun 2026 | 230 | 0.79% | 5 | 13.9K | 47.9% | 1 |
| Jul 2026 | 290 | 0.82% | 5 | 16.5K | 46.7% | 1 |
| Aug 2026 | 280 | 0.77% | 5 | 16.1K | 44.1% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Macleans’ and Oral-B’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Macleans**: Measured on the search terms “macleans toothbrush” and “macleans toothpaste”, summed into one figure.
- **Oral-B**: Measured on the search terms “brush oral b”, “oral b”, “oral b 1000 electric toothbrush”, “oral b 2000”, “oral b ii”, “oral b io 2”, “oral b io3”, “oral b near me”, “oral b nz”, “oral b online”, “oral b power toothbrush”, “oral b pro 800”, “oral b toothbrush heads”, “oral b toothpaste”, “oral b white strips”, “oralb”, “oralb nz” and “oralb toothpaste”, summed into one figure.

- [Macleans profile](/demand/nz/brands/macleans)
- [Oral-B profile](/demand/nz/brands/oral-b)
- [All oral care brands in New Zealand](/demand/nz/categories/nz-oral-care-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Macleans or Oral-B?

In August 2026, Oral-B had more branded searches than Macleans among oral care brands in New Zealand. Oral-B was estimated to have 16.1K branded searches compared to Macleans’ 280, and held a 44.1% Share of Search versus Macleans’ 0.77%.

## Cite this page

Brandwave. "Macleans vs Oral-B: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/macleans-vs-oral-b

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/macleans-vs-oral-b. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.