--- title: "MAC vs Wusthof: Which is searched more in New Zealand?" description: "Is MAC or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mac-knife-vs-wusthof" publisher: "Brandwave" --- # MAC vs Wusthof: Which is searched more in New Zealand? Is MAC or Wusthof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Wusthof - **Competitive set**: Chef knife brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAC Share of Search**: 1.4% - **Wusthof Share of Search**: 23.6% ## Is MAC or Wusthof more popular in search? - In September 2026, Wusthof had more branded searches than MAC among chef knife brands in New Zealand. Wusthof had about 520 branded searches, while MAC had 30. Wusthof made up 23.6% of all chef knife brand searches we track, and MAC accounted for 1.4%. - Wusthof was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among chef knife brands in New Zealand moved from 2% to 1.4%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Wusthof’s share of searches among chef knife brands in New Zealand moved from 17% to 23.6%, and its estimated monthly branded searches moved from 420 to 520. ## Top chef knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Wusthof appeared in all five answers. MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Wusthof was listed before MAC in four out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wusthof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ZWILLING | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chef knife brands - Asked ChatGPT "Which chef knife brand should I buy in New Zealand?": 1. Victorinox, 2. MAC, 3. Wusthof, 4. Shun - Asked ChatGPT "What are the best chef knife brands in New Zealand?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. Shun - Asked ChatGPT "What's the best chef knife brand in New Zealand for everyday kitchen use?": 1. Victorinox, 2. Wusthof, 3. MAC - Searched Google, AI Overview "best chef knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife brand": 1. Wusthof, 2. ZWILLING, 3. Shun, 4. Victorinox Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chef knife brands in September 2026? - In September 2026, Wusthof lost share of searches among chef knife brands in New Zealand, from 26.4% to 23.6%. - Estimated monthly branded searches for MAC in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Wusthof estimated searches | Wusthof Share of Search | Wusthof rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2% | 5 | 420 | 17% | 3 | | Nov 2025 | 40 | 1.4% | 6 | 600 | 21.2% | 2 | | Dec 2025 | 30 | 0.92% | 6 | 630 | 19.4% | 2 | | Jan 2026 | 50 | 1.9% | 6 | 520 | 19.9% | 2 | | Feb 2026 | 40 | 2.1% | 6 | 420 | 22.5% | 2 | | Mar 2026 | 30 | 1.4% | 6 | 520 | 24.2% | 2 | | Apr 2026 | 30 | 1.4% | 6 | 470 | 22.4% | 2 | | May 2026 | 30 | 1.5% | 6 | 440 | 21.7% | 2 | | Jun 2026 | 20 | 0.95% | 6 | 390 | 18.6% | 3 | | Jul 2026 | 50 | 1.7% | 6 | 740 | 25% | 2 | | Aug 2026 | 50 | 1.7% | 6 | 790 | 26.4% | 2 | | Sep 2026 | 30 | 1.4% | 6 | 520 | 23.6% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Wusthof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search term “mac knives”. - **Wusthof**: Measured on the search terms “wusthof”, “wusthof classic” and “wusthof knife”, summed into one figure. - [MAC profile](/demand/nz/brands/mac-knife) - [Wusthof profile](/demand/nz/brands/wusthof) - [All chef knife brands in New Zealand](/demand/nz/categories/nz-chef-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Wusthof more popular in search? In September 2026, Wusthof had more branded searches than MAC among chef knife brands in New Zealand. Wusthof had about 520 branded searches, while MAC had 30. Wusthof made up 23.6% of all chef knife brand searches we track, and MAC accounted for 1.4%. ## Cite this page Brandwave. "MAC vs Wusthof: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mac-knife-vs-wusthof This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mac-knife-vs-wusthof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.