--- title: "MAC vs Shun: Which is searched more in New Zealand?" description: "Is MAC or Shun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/mac-knife-vs-shun-knives" publisher: "Brandwave" --- # MAC vs Shun: Which is searched more in New Zealand? Is MAC or Shun more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Chef knife brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: MAC and Shun - **Competitive set**: Chef knife brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **MAC Share of Search**: 1.4% - **Shun Share of Search**: 4.1% ## Is MAC or Shun more popular in search? - In September 2026, Shun had more branded searches than MAC among chef knife brands in New Zealand. Shun had about 90 branded searches, while MAC had 30. Shun made up 4.1% of all chef knife brand searches we track, and MAC accounted for 1.4%. - Shun was ahead of MAC in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, MAC’s share of searches among chef knife brands in New Zealand moved from 2% to 1.4%, and its estimated monthly branded searches moved from 50 to 30. - Across the 12 months ending September 2026, Shun’s share of searches among chef knife brands in New Zealand moved from 2% to 4.1%, and its estimated monthly branded searches moved from 50 to 90. ## Top chef knife brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Shun was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. MAC was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MAC was listed before Shun in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Victorinox | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Wusthof | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | MAC | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Shun | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | ZWILLING | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | GLOBAL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about chef knife brands - Asked ChatGPT "Which chef knife brand should I buy in New Zealand?": 1. Victorinox, 2. MAC, 3. Wusthof, 4. Shun - Asked ChatGPT "What are the best chef knife brands in New Zealand?": 1. Victorinox, 2. Wusthof, 3. MAC, 4. Shun - Asked ChatGPT "What's the best chef knife brand in New Zealand for everyday kitchen use?": 1. Victorinox, 2. Wusthof, 3. MAC - Searched Google, AI Overview "best chef knife": 1. Wusthof, 2. Victorinox, 3. Shun - Searched Google, AI Overview "kitchen knife brand": 1. Wusthof, 2. ZWILLING, 3. Shun, 4. Victorinox Not named in any answer: GLOBAL. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand chef knife brands in September 2026? - In September 2026, Shun gained share of searches among chef knife brands in New Zealand, from 3% to 4.1%. - Estimated monthly branded searches for MAC in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026. ## Month by month | Month | MAC estimated searches | MAC Share of Search | MAC rank | Shun estimated searches | Shun Share of Search | Shun rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 50 | 2% | 5 | 50 | 2% | 6 | | Nov 2025 | 40 | 1.4% | 6 | 90 | 3.2% | 5 | | Dec 2025 | 30 | 0.92% | 6 | 140 | 4.3% | 5 | | Jan 2026 | 50 | 1.9% | 6 | 90 | 3.4% | 5 | | Feb 2026 | 40 | 2.1% | 6 | 70 | 3.7% | 5 | | Mar 2026 | 30 | 1.4% | 6 | 110 | 5.1% | 5 | | Apr 2026 | 30 | 1.4% | 6 | 70 | 3.3% | 5 | | May 2026 | 30 | 1.5% | 6 | 70 | 3.4% | 5 | | Jun 2026 | 20 | 0.95% | 6 | 90 | 4.3% | 5 | | Jul 2026 | 50 | 1.7% | 6 | 70 | 2.4% | 5 | | Aug 2026 | 50 | 1.7% | 6 | 90 | 3% | 5 | | Sep 2026 | 30 | 1.4% | 6 | 90 | 4.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using MAC’s and Shun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **MAC**: Measured on the search term “mac knives”. - **Shun**: Measured on the search term “kai knives shun”. - [MAC profile](/demand/nz/brands/mac-knife) - [Shun profile](/demand/nz/brands/shun-knives) - [All chef knife brands in New Zealand](/demand/nz/categories/nz-chef-knife-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is MAC or Shun more popular in search? In September 2026, Shun had more branded searches than MAC among chef knife brands in New Zealand. Shun had about 90 branded searches, while MAC had 30. Shun made up 4.1% of all chef knife brand searches we track, and MAC accounted for 1.4%. ## Cite this page Brandwave. "MAC vs Shun: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/mac-knife-vs-shun-knives This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/mac-knife-vs-shun-knives. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.