--- title: "M Social Auckland vs Pullman Auckland: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, M Social Auckland or Pullman Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/m-social-auckland-vs-pullman-auckland" publisher: "Brandwave" --- # M Social Auckland vs Pullman Auckland: Which is more popular by branded search in New Zealand? Which is more popular in search, M Social Auckland or Pullman Auckland? Compare estimated monthly branded-search demand and Share of Search inside the Auckland hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: M Social Auckland and Pullman Auckland - **Competitive set**: Auckland hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **M Social Auckland Share of Search**: 1.5% - **Pullman Auckland Share of Search**: 14.9% ## Which is more popular in search, M Social Auckland or Pullman Auckland? - In August 2026, Pullman Auckland had more branded searches than M Social Auckland among auckland hotels in New Zealand. Pullman Auckland was estimated to have 23.7K branded searches compared to M Social Auckland’s 2.4K, and held a 14.9% Share of Search versus M Social Auckland’s 1.5%. - Pullman Auckland was ahead of M Social Auckland in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, M Social Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches held steady at 2.4K. - Across the 11 months ending August 2026, Pullman Auckland’s estimated Share of Search among auckland hotels in New Zealand moved from 16.7% to 14.9%, and its estimated monthly branded searches moved from 25.4K to 23.7K. ## How did search popularity change for New Zealand auckland hotels in August 2026? - In August 2026, Park Hyatt Auckland overtook Pullman Auckland to rank 2nd among auckland hotels in New Zealand, at 16.5%. - In August 2026, Pullman Auckland lost estimated Share of Search among auckland hotels in New Zealand, from 16.6% to 14.9%. - In August 2026, M Social Auckland rose from 8th to 7th among auckland hotels in New Zealand. ## Month by month | Month | M Social Auckland estimated searches | M Social Auckland Share of Search | M Social Auckland rank | Pullman Auckland estimated searches | Pullman Auckland Share of Search | Pullman Auckland rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 1.6% | 7 | 25.4K | 16.7% | 2 | | Nov 2025 | 2.5K | 1.6% | 7 | 23.4K | 15% | 2 | | Dec 2025 | 1.9K | 1.4% | 7 | 26.7K | 18.8% | 2 | | Jan 2026 | 2.4K | 1.6% | 7 | 26.8K | 17.3% | 2 | | Feb 2026 | 2.4K | 1.7% | 7 | 20.7K | 14.6% | 2 | | Mar 2026 | 2.4K | 1.5% | 7 | 23.5K | 14.9% | 3 | | Apr 2026 | 1.9K | 1.4% | 8 | 23.5K | 16.7% | 2 | | May 2026 | 2.4K | 1.7% | 7 | 25.4K | 17.6% | 2 | | Jun 2026 | 1.9K | 1.4% | 7 | 23.4K | 17.6% | 2 | | Jul 2026 | 1.9K | 1.3% | 8 | 25.4K | 16.6% | 2 | | Aug 2026 | 2.4K | 1.5% | 7 | 23.7K | 14.9% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using M Social Auckland’s and Pullman Auckland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **M Social Auckland**: Measured on the search terms “m social auckland”, “m social auckland nz” and “m social auckland parking”, summed into one figure. - **Pullman Auckland**: Measured on the search terms “pullman auckland”, “pullman auckland breakfast”, “pullman auckland hotel & apartments”, “pullman auckland pool”, “pullman auckland spa”, “pullmanauckland”, “pullmanauckland co nz” and “the pullman auckland”, summed into one figure. - [M Social Auckland profile](/demand/nz/brands/m-social-auckland) - [Pullman Auckland profile](/demand/nz/brands/pullman-auckland) - [All auckland hotels in New Zealand](/demand/nz/categories/nz-auckland-hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, M Social Auckland or Pullman Auckland? In August 2026, Pullman Auckland had more branded searches than M Social Auckland among auckland hotels in New Zealand. Pullman Auckland was estimated to have 23.7K branded searches compared to M Social Auckland’s 2.4K, and held a 14.9% Share of Search versus M Social Auckland’s 1.5%. ## Cite this page Brandwave. "M Social Auckland vs Pullman Auckland: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/m-social-auckland-vs-pullman-auckland This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/m-social-auckland-vs-pullman-auckland. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.