--- title: "M-PETS vs Nina Ottosson: Which is searched more in New Zealand?" description: "Is M-PETS or Nina Ottosson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/m-pets-vs-nina-ottosson" publisher: "Brandwave" --- # M-PETS vs Nina Ottosson: Which is searched more in New Zealand? Is M-PETS or Nina Ottosson more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pet toy brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: M-PETS and Nina Ottosson - **Competitive set**: Pet toy brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **M-PETS Share of Search**: 1.7% - **Nina Ottosson Share of Search**: 1.7% ## Is M-PETS or Nina Ottosson more popular in search? - In September 2026, M-PETS and Nina Ottosson were level in searches among pet toy brands in New Zealand, with an estimated 30 branded searches each, at 1.7% of the total each. - The lead changed hands once in the 12 months ending September 2026: M-PETS took it in July 2026. - Across the 12 months ending September 2026, M-PETS’s share of searches among pet toy brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 30. - Across the 12 months ending September 2026, Nina Ottosson’s share of searches among pet toy brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 30. ## Top pet toy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Nina Ottosson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. M-PETS was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nina Ottosson was listed before M-PETS in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | KONG | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Catit | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Chuckit | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Nina Ottosson | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Trixie | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | West Paw | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | M-PETS | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about pet toy brands - Asked ChatGPT "Which pet toy brand should I buy in New Zealand?": 1. KONG, 2. Chuckit, 3. Catit, 4. Nina Ottosson, 5. M-PETS - Asked ChatGPT "What are the best pet toy brands in New Zealand?": 1. KONG, 2. Chuckit, 3. Nina Ottosson, 4. West Paw, 5. Catit, 6. M-PETS - Asked ChatGPT "What's the best pet toy brand in New Zealand for dogs and cats?": 1. KONG, 2. Catit, 3. Nina Ottosson, 4. Chuckit - Searched Google, AI Overview "durable dog toys": 1. KONG, 2. West Paw - Searched Google, AI Overview "interactive cat toys": 1. Trixie, 2. Catit Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pet toy brands in September 2026? Neither M-PETS nor Nina Ottosson moved beyond provider rounding among pet toy brands in Sep 2026. ## Month by month | Month | M-PETS estimated searches | M-PETS Share of Search | M-PETS rank | Nina Ottosson estimated searches | Nina Ottosson Share of Search | Nina Ottosson rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 30 | 1.8% | 6 | 30 | 1.8% | 7 | | Nov 2025 | 20 | 1.3% | 7 | 30 | 1.9% | 6 | | Dec 2025 | 40 | 2.1% | 6 | 40 | 2.1% | 7 | | Jan 2026 | 40 | 2.6% | 7 | 50 | 3.2% | 5 | | Feb 2026 | 30 | 2.1% | 7 | 70 | 4.8% | 5 | | Mar 2026 | 10 | 0.58% | 7 | 30 | 1.8% | 6 | | Apr 2026 | 20 | 1.2% | 7 | 30 | 1.8% | 6 | | May 2026 | 40 | 2.3% | 6 | 40 | 2.3% | 7 | | Jun 2026 | 20 | 1.2% | 7 | 40 | 2.4% | 6 | | Jul 2026 | 40 | 2.1% | 6 | 30 | 1.6% | 7 | | Aug 2026 | 40 | 2.1% | 6 | 40 | 2.1% | 7 | | Sep 2026 | 30 | 1.7% | 6 | 30 | 1.7% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using M-PETS’s and Nina Ottosson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **M-PETS**: Measured on the search term “m pets”. - **Nina Ottosson**: Measured on the search term “nina ottosson”. - [M-PETS profile](/demand/nz/brands/m-pets) - [Nina Ottosson profile](/demand/nz/brands/nina-ottosson) - [All pet toy brands in New Zealand](/demand/nz/categories/nz-pet-toy-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is M-PETS or Nina Ottosson more popular in search? In September 2026, M-PETS and Nina Ottosson were level in searches among pet toy brands in New Zealand, with an estimated 30 branded searches each, at 1.7% of the total each. ## Cite this page Brandwave. "M-PETS vs Nina Ottosson: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/m-pets-vs-nina-ottosson This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/m-pets-vs-nina-ottosson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.