---
title: "Lyssna vs Maze: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lyssna or Maze? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lyssna-vs-maze"
publisher: "Brandwave"
---

# Lyssna vs Maze: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lyssna or Maze? Compare estimated monthly branded-search demand and Share of Search inside the UX research tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lyssna and Maze
- **Competitive set**: UX research tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lyssna Share of Search**: 11.1%
- **Maze Share of Search**: 4.6%

## Which is more popular in search, Lyssna or Maze?

- In August 2026, Lyssna had more branded searches than Maze among UX research tools in New Zealand. Lyssna was estimated to have 120 branded searches compared to Maze’s 50, and held an 11.1% Share of Search versus Maze’s 4.6%.
- The lead changed hands 5 times in the 11 months ending August 2026: Lyssna took it in January 2026, Maze took it in February 2026, Lyssna took it in March 2026, Maze took it in May 2026, Lyssna took it in August 2026.
- Across the 11 months ending August 2026, Lyssna’s estimated Share of Search among UX research tools in New Zealand moved from 7.3% to 11.1%, and its estimated monthly branded searches moved from 60 to 120.
- Across the 11 months ending August 2026, Maze’s estimated Share of Search among UX research tools in New Zealand moved from 9.8% to 4.6%, and its estimated monthly branded searches moved from 80 to 50.

## How did search popularity change for New Zealand UX research tools in August 2026?

- In August 2026, Lyssna gained estimated Share of Search among UX research tools in New Zealand, from 8% to 11.1%.
- In August 2026, Maze lost estimated Share of Search among UX research tools in New Zealand, from 8% to 4.6%.

## Month by month

| Month | Lyssna estimated searches | Lyssna Share of Search | Lyssna rank | Maze estimated searches | Maze Share of Search | Maze rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60 | 7.3% | 4 | 80 | 9.8% | 3 |
| Nov 2025 | 50 | 5.7% | 4 | 80 | 9.2% | 3 |
| Dec 2025 | 40 | 6.6% | 4 | 50 | 8.2% | 3 |
| Jan 2026 | 60 | 7.1% | 3 | 40 | 4.7% | 4 |
| Feb 2026 | 60 | 7% | 4 | 80 | 9.3% | 3 |
| Mar 2026 | 120 | 13% | 3 | 90 | 9.8% | 4 |
| Apr 2026 | 70 | 9.9% | 3 | 60 | 8.5% | 4 |
| May 2026 | 60 | 8% | 4 | 100 | 13.3% | 3 |
| Jun 2026 | 60 | 6.8% | 4 | 90 | 10.2% | 3 |
| Jul 2026 | 70 | 8% | 3 | 70 | 8% | 4 |
| Aug 2026 | 120 | 11.1% | 3 | 50 | 4.6% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lyssna’s and Maze’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lyssna**: Measured on the search terms “lyssna”, “lyssna com”, “lyssna user testing” and “usability hub”, summed into one figure.
- **Maze**: Measured on the search terms “maze design”, “maze testing”, “maze usability”, “maze user testing”, “maze ux” and “maze ux research”, summed into one figure.

- [Lyssna profile](/demand/nz/brands/lyssna)
- [Maze profile](/demand/nz/brands/maze)
- [All UX research tools in New Zealand](/demand/nz/categories/nz-ux-research-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lyssna or Maze?

In August 2026, Lyssna had more branded searches than Maze among UX research tools in New Zealand. Lyssna was estimated to have 120 branded searches compared to Maze’s 50, and held an 11.1% Share of Search versus Maze’s 4.6%.

## Cite this page

Brandwave. "Lyssna vs Maze: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lyssna-vs-maze

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lyssna-vs-maze. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.