--- title: "Lyre's vs Zeffer: Which is searched more in New Zealand?" description: "Is Lyre's or Zeffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lyres-vs-zeffer" publisher: "Brandwave" --- # Lyre's vs Zeffer: Which is searched more in New Zealand? Is Lyre's or Zeffer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lyre's and Zeffer - **Competitive set**: Alcohol-free drink brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lyre's Share of Search**: 6.4% - **Zeffer Share of Search**: 24.1% ## Is Lyre's or Zeffer more popular in search? - In September 2026, Zeffer had more branded searches than Lyre's among alcohol-free drink brands in New Zealand. Zeffer had about 490 branded searches, while Lyre's had 130. Zeffer made up 24.1% of all alcohol-free drink brand searches we track, and Lyre's accounted for 6.4%. - Zeffer was ahead of Lyre's in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lyre's’ share of searches among alcohol-free drink brands in New Zealand moved from 3.4% to 6.4%, and its estimated monthly branded searches moved from 100 to 130. - Across the 12 months ending September 2026, Zeffer’s share of searches among alcohol-free drink brands in New Zealand moved from 17.6% to 24.1%, and its estimated monthly branded searches moved from 520 to 490. ## Top alcohol-free drink brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Zeffer was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Lyre's was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Zeffer was listed before Lyre's in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Zeffer | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Garage Project TINY | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Edenvale | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | AF Drinks | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Lyre's | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Heineken 0.0 | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Seedlip | 7th | 0 of 3 | 1 of 2 | 1 of 5 | | Free Spirit | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Steinlager Zero | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about alcohol-free drink brands - Asked ChatGPT "Which alcohol-free drink brand should I buy in New Zealand?": 1. Edenvale, 2. AF Drinks, 3. Zeffer, 4. Heineken 0.0, 5. Garage Project TINY - Asked ChatGPT "What are the best alcohol-free drink brands in New Zealand?": 1. Garage Project TINY, 2. Zeffer, 3. Edenvale, 4. AF Drinks, 5. Lyre's, 6. Free Spirit - Asked ChatGPT "What's the best alcohol-free drink brand in New Zealand for social drinking?": 1. Garage Project TINY, 2. Edenvale - Searched Google, AI Overview "alcohol free drinks nz": 1. Zeffer, 2. AF Drinks, 3. Lyre's, 4. Seedlip - Searched Google, AI Overview "non alcoholic beer nz": 1. Heineken 0.0 Not named in any answer: Steinlager Zero. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand alcohol-free drink brands in September 2026? - In September 2026, Lyre's overtook Garage Project TINY to rank 7th among alcohol-free drink brands in New Zealand, with 6.4% of the searches. - In September 2026, Zeffer lost share of searches among alcohol-free drink brands in New Zealand, from 31.5% to 24.1%. ## Month by month | Month | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | Zeffer estimated searches | Zeffer Share of Search | Zeffer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 100 | 3.4% | 8 | 520 | 17.6% | 2 | | Nov 2025 | 100 | 3.3% | 9 | 760 | 25.4% | 2 | | Dec 2025 | 200 | 4.8% | 5 | 930 | 22.4% | 2 | | Jan 2026 | 140 | 5.4% | 8 | 610 | 23.6% | 2 | | Feb 2026 | 100 | 4.6% | 8 | 510 | 23.3% | 2 | | Mar 2026 | 100 | 3.9% | 8 | 610 | 23.8% | 2 | | Apr 2026 | 100 | 5.5% | 8 | 410 | 22.5% | 2 | | May 2026 | 110 | 6% | 6 | 330 | 18% | 2 | | Jun 2026 | 60 | 3.6% | 9 | 340 | 20.5% | 2 | | Jul 2026 | 90 | 1.7% | 8 | 330 | 6.4% | 3 | | Aug 2026 | 100 | 5.1% | 8 | 620 | 31.5% | 1 | | Sep 2026 | 130 | 6.4% | 7 | 490 | 24.1% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lyre's’ and Zeffer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lyre's**: Measured on the search terms “lyres drink”, “lyres gin” and “lyres italian spritz”, summed into one figure. - **Zeffer**: Measured on the search terms “zeffer” and “zeffer 0 cider”, summed into one figure. - [Lyre's profile](/demand/nz/brands/lyres) - [Zeffer profile](/demand/nz/brands/zeffer) - [All alcohol-free drink brands in New Zealand](/demand/nz/categories/nz-alcohol-free-drink-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lyre's or Zeffer more popular in search? In September 2026, Zeffer had more branded searches than Lyre's among alcohol-free drink brands in New Zealand. Zeffer had about 490 branded searches, while Lyre's had 130. Zeffer made up 24.1% of all alcohol-free drink brand searches we track, and Lyre's accounted for 6.4%. ## Cite this page Brandwave. "Lyre's vs Zeffer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lyres-vs-zeffer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lyres-vs-zeffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.