--- title: "Lyre's vs Steinlager Zero: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lyre's or Steinlager Zero? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lyres-vs-steinlager-zero" publisher: "Brandwave" --- # Lyre's vs Steinlager Zero: Which is more popular by branded search in New Zealand? Which is more popular in search, Lyre's or Steinlager Zero? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lyre's and Steinlager Zero - **Competitive set**: Alcohol-free drink brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lyre's Share of Search**: 87.5% - **Steinlager Zero Share of Search**: 3.1% ## Which is more popular in search, Lyre's or Steinlager Zero? - In August 2026, Lyre's had more branded searches than Steinlager Zero among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Steinlager Zero’s 120, and held an 87.5% Share of Search versus Steinlager Zero’s 3.1%. - Lyre's was ahead of Steinlager Zero in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand moved from 97.7% to 87.5%, and its estimated monthly branded searches moved from 29.8K to 3.4K. - Across the 11 months ending August 2026, Steinlager Zero’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 0.59% to 3.1%, and its estimated monthly branded searches moved from 180 to 120. ## How did search popularity change for New Zealand alcohol-free drink brands in August 2026? - Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026. - Estimated monthly branded searches for Steinlager Zero in New Zealand fell 33.3% over 11 measured months, from 180 to 120 in August 2026. ## Month by month | Month | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | Steinlager Zero estimated searches | Steinlager Zero Share of Search | Steinlager Zero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.8K | 97.7% | 1 | 180 | 0.59% | 3 | | Nov 2025 | 2.8K | 77.1% | 1 | 140 | 3.9% | 3 | | Dec 2025 | 3.6K | 72.2% | 1 | 170 | 3.4% | 3 | | Jan 2026 | 2.9K | 77.4% | 1 | 170 | 4.6% | 3 | | Feb 2026 | 3.4K | 84.3% | 1 | 150 | 3.8% | 3 | | Mar 2026 | 3.4K | 83.5% | 1 | 220 | 5.4% | 3 | | Apr 2026 | 2.8K | 86.1% | 1 | 120 | 3.7% | 3 | | May 2026 | 3.4K | 86.3% | 1 | 100 | 2.5% | 3 | | Jun 2026 | 2.7K | 83.5% | 1 | 100 | 3% | 3 | | Jul 2026 | 3.4K | 87.3% | 1 | 120 | 3.1% | 3 | | Aug 2026 | 3.4K | 87.5% | 1 | 120 | 3.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lyre's’ and Steinlager Zero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lyre's**: Measured on the search terms “lyre's”, “lyres”, “lyres 0%”, “lyres alcohol free”, “lyres gin”, “lyres italian spritz”, “lyres near me”, “lyres non alcoholic” and “lyres nz”, summed into one figure. - **Steinlager Zero**: Measured on the search terms “steinlager 0”, “steinlager zero” and “steinlager zero alcohol”, summed into one figure. - [Lyre's profile](/demand/nz/brands/lyres) - [Steinlager Zero profile](/demand/nz/brands/steinlager-zero) - [All alcohol-free drink brands in New Zealand](/demand/nz/categories/nz-alcohol-free-drink-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lyre's or Steinlager Zero? In August 2026, Lyre's had more branded searches than Steinlager Zero among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Steinlager Zero’s 120, and held an 87.5% Share of Search versus Steinlager Zero’s 3.1%. ## Cite this page Brandwave. "Lyre's vs Steinlager Zero: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lyres-vs-steinlager-zero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lyres-vs-steinlager-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.