--- title: "Lyre's vs Seedlip: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lyre's or Seedlip? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lyres-vs-seedlip" publisher: "Brandwave" --- # Lyre's vs Seedlip: Which is more popular by branded search in New Zealand? Which is more popular in search, Lyre's or Seedlip? Compare estimated monthly branded-search demand and Share of Search inside the Alcohol-free drink brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lyre's and Seedlip - **Competitive set**: Alcohol-free drink brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lyre's Share of Search**: 87.5% - **Seedlip Share of Search**: 7.3% ## Which is more popular in search, Lyre's or Seedlip? - In August 2026, Lyre's had more branded searches than Seedlip among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Seedlip’s 280, and held an 87.5% Share of Search versus Seedlip’s 7.3%. - Lyre's was ahead of Seedlip in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lyre's’ estimated Share of Search among alcohol-free drink brands in New Zealand moved from 97.7% to 87.5%, and its estimated monthly branded searches moved from 29.8K to 3.4K. - Across the 11 months ending August 2026, Seedlip’s estimated Share of Search among alcohol-free drink brands in New Zealand moved from 1.4% to 7.3%, and its estimated monthly branded searches moved from 440 to 280. ## How did search popularity change for New Zealand alcohol-free drink brands in August 2026? - In August 2026, Seedlip lost estimated Share of Search among alcohol-free drink brands in New Zealand, from 7.8% to 7.3%. - Estimated monthly branded searches for Lyre's in New Zealand fell 88.7% over 11 measured months, from 29.8K to 3.4K in August 2026. ## Month by month | Month | Lyre's estimated searches | Lyre's Share of Search | Lyre's rank | Seedlip estimated searches | Seedlip Share of Search | Seedlip rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 29.8K | 97.7% | 1 | 440 | 1.4% | 2 | | Nov 2025 | 2.8K | 77.1% | 1 | 570 | 15.7% | 2 | | Dec 2025 | 3.6K | 72.2% | 1 | 1.1K | 21.3% | 2 | | Jan 2026 | 2.9K | 77.4% | 1 | 570 | 15.5% | 2 | | Feb 2026 | 3.4K | 84.3% | 1 | 390 | 9.8% | 2 | | Mar 2026 | 3.4K | 83.5% | 1 | 350 | 8.6% | 2 | | Apr 2026 | 2.8K | 86.1% | 1 | 260 | 8% | 2 | | May 2026 | 3.4K | 86.3% | 1 | 360 | 9.1% | 2 | | Jun 2026 | 2.7K | 83.5% | 1 | 340 | 10.4% | 2 | | Jul 2026 | 3.4K | 87.3% | 1 | 300 | 7.8% | 2 | | Aug 2026 | 3.4K | 87.5% | 1 | 280 | 7.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lyre's’ and Seedlip’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lyre's**: Measured on the search terms “lyre's”, “lyres”, “lyres 0%”, “lyres alcohol free”, “lyres gin”, “lyres italian spritz”, “lyres near me”, “lyres non alcoholic” and “lyres nz”, summed into one figure. - **Seedlip**: Measured on the search terms “garden seedlip”, “gin seedlip”, “seedlip”, “seedlip 0%”, “seedlip alcohol free”, “seedlip garden 108”, “seedlip grove 42”, “seedlip near me”, “seedlip new zealand”, “seedlip non alcoholic” and “seedlip nz”, summed into one figure. - [Lyre's profile](/demand/nz/brands/lyres) - [Seedlip profile](/demand/nz/brands/seedlip) - [All alcohol-free drink brands in New Zealand](/demand/nz/categories/nz-alcohol-free-drink-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lyre's or Seedlip? In August 2026, Lyre's had more branded searches than Seedlip among alcohol-free drink brands in New Zealand. Lyre's was estimated to have 3.4K branded searches compared to Seedlip’s 280, and held an 87.5% Share of Search versus Seedlip’s 7.3%. ## Cite this page Brandwave. "Lyre's vs Seedlip: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lyres-vs-seedlip This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lyres-vs-seedlip. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.