---
title: "Lynx vs Native: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lynx or Native? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lynx-vs-native"
publisher: "Brandwave"
---

# Lynx vs Native: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lynx or Native? Compare estimated monthly branded-search demand and Share of Search inside the Deodorant brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lynx and Native
- **Competitive set**: Deodorant brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lynx Share of Search**: 4.4%
- **Native Share of Search**: 1.1%

## Which is more popular in search, Lynx or Native?

- In August 2026, Lynx had more branded searches than Native among deodorant brands in New Zealand. Lynx was estimated to have 1.3K branded searches compared to Native’s 310, and held a 4.4% Share of Search versus Native’s 1.1%.
- Lynx was ahead of Native in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lynx’s estimated Share of Search among deodorant brands in New Zealand moved from 4.7% to 4.4%, and its estimated monthly branded searches moved from 1.1K to 1.3K.
- Across the 11 months ending August 2026, Native’s estimated Share of Search among deodorant brands in New Zealand moved from 0.94% to 1.1%, and its estimated monthly branded searches moved from 220 to 310.

## How did search popularity change for New Zealand deodorant brands in August 2026?

- In August 2026, Lynx gained estimated Share of Search among deodorant brands in New Zealand, from 3.8% to 4.4%.
- In August 2026, Native lost estimated Share of Search among deodorant brands in New Zealand, from 1.6% to 1.1%.

## Month by month

| Month | Lynx estimated searches | Lynx Share of Search | Lynx rank | Native estimated searches | Native Share of Search | Native rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.1K | 4.7% | 5 | 220 | 0.94% | 6 |
| Nov 2025 | 1.3K | 5.2% | 5 | 180 | 0.73% | 6 |
| Dec 2025 | 1.7K | 7.1% | 5 | 150 | 0.64% | 6 |
| Jan 2026 | 980 | 4.5% | 5 | 250 | 1.1% | 6 |
| Feb 2026 | 940 | 4.7% | 5 | 350 | 1.7% | 6 |
| Mar 2026 | 1.1K | 5.1% | 5 | 380 | 1.7% | 6 |
| Apr 2026 | 960 | 4.6% | 5 | 400 | 1.9% | 6 |
| May 2026 | 1.1K | 4.4% | 5 | 460 | 1.9% | 6 |
| Jun 2026 | 1.2K | 4.8% | 5 | 300 | 1.2% | 6 |
| Jul 2026 | 1K | 3.8% | 5 | 430 | 1.6% | 6 |
| Aug 2026 | 1.3K | 4.4% | 5 | 310 | 1.1% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lynx’s and Native’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lynx**: Measured on the search terms “deodorant lynx africa”, “lynx africa body spray”, “lynx antiperspirant”, “lynx body spray” and “lynx deodorant”, summed into one figure.
- **Native**: Measured on the search terms “native aluminum free deodorant”, “native body spray” and “native deodorant”, summed into one figure.

- [Lynx profile](/demand/nz/brands/lynx)
- [Native profile](/demand/nz/brands/native)
- [All deodorant brands in New Zealand](/demand/nz/categories/nz-deodorant-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lynx or Native?

In August 2026, Lynx had more branded searches than Native among deodorant brands in New Zealand. Lynx was estimated to have 1.3K branded searches compared to Native’s 310, and held a 4.4% Share of Search versus Native’s 1.1%.

## Cite this page

Brandwave. "Lynx vs Native: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lynx-vs-native

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lynx-vs-native. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.