--- title: "Lychgate Funerals vs The Wilson Funeral Home: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lychgate Funerals or The Wilson Funeral Home? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lychgate-funerals-vs-the-wilson-funeral-home" publisher: "Brandwave" --- # Lychgate Funerals vs The Wilson Funeral Home: Which is more popular by branded search in New Zealand? Which is more popular in search, Lychgate Funerals or The Wilson Funeral Home? Compare estimated monthly branded-search demand and Share of Search inside the Wellington funeral directors set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lychgate Funerals and The Wilson Funeral Home - **Competitive set**: Wellington funeral directors - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lychgate Funerals Share of Search**: 3.5% - **The Wilson Funeral Home Share of Search**: 0.69% ## Which is more popular in search, Lychgate Funerals or The Wilson Funeral Home? - In August 2026, Lychgate Funerals had more branded searches than The Wilson Funeral Home among wellington funeral directors in New Zealand. Lychgate Funerals was estimated to have 360 branded searches compared to The Wilson Funeral Home’s 70, and held a 3.5% Share of Search versus The Wilson Funeral Home’s 0.69%. - Lychgate Funerals was ahead of The Wilson Funeral Home in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Lychgate Funerals’ estimated Share of Search among wellington funeral directors in New Zealand moved from 7.2% to 3.5%, and its estimated monthly branded searches moved from 600 to 360. - Across the 11 months ending August 2026, The Wilson Funeral Home’s estimated Share of Search among wellington funeral directors in New Zealand moved from 0.36% to 0.69%, and its estimated monthly branded searches moved from 30 to 70. ## How did search popularity change for New Zealand wellington funeral directors in August 2026? - Estimated monthly branded searches for The Wilson Funeral Home in New Zealand rose 133.3% over 11 measured months, from 30 to 70 in August 2026. - Estimated monthly branded searches for Lychgate Funerals in New Zealand fell 40% over 11 measured months, from 600 to 360 in August 2026. ## Month by month | Month | Lychgate Funerals estimated searches | Lychgate Funerals Share of Search | Lychgate Funerals rank | The Wilson Funeral Home estimated searches | The Wilson Funeral Home Share of Search | The Wilson Funeral Home rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 600 | 7.2% | 3 | 30 | 0.36% | 4 | | Nov 2025 | 570 | 9.1% | 3 | 50 | 0.8% | 4 | | Dec 2025 | 480 | 7.3% | 3 | 40 | 0.61% | 4 | | Jan 2026 | 620 | 9% | 3 | 50 | 0.72% | 4 | | Feb 2026 | 1K | 12.7% | 3 | 390 | 5% | 4 | | Mar 2026 | 880 | 11.5% | 3 | 70 | 0.92% | 4 | | Apr 2026 | 560 | 6.2% | 3 | 50 | 0.56% | 4 | | May 2026 | 490 | 5.1% | 3 | 50 | 0.52% | 4 | | Jun 2026 | 540 | 6% | 3 | 30 | 0.33% | 4 | | Jul 2026 | 310 | 3.1% | 3 | 30 | 0.3% | 4 | | Aug 2026 | 360 | 3.5% | 3 | 70 | 0.69% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lychgate Funerals’ and The Wilson Funeral Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lychgate Funerals**: Measured on the search terms “lychgate”, “lychgate funerals”, “lychgate funerals near me” and “lychgate funerals wellington”, summed into one figure. - **The Wilson Funeral Home**: Measured on the search term “wilson funeral home wellington”. - [Lychgate Funerals profile](/demand/nz/brands/lychgate-funerals) - [The Wilson Funeral Home profile](/demand/nz/brands/the-wilson-funeral-home) - [All wellington funeral directors in New Zealand](/demand/nz/categories/nz-wellington-funeral-directors): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lychgate Funerals or The Wilson Funeral Home? In August 2026, Lychgate Funerals had more branded searches than The Wilson Funeral Home among wellington funeral directors in New Zealand. Lychgate Funerals was estimated to have 360 branded searches compared to The Wilson Funeral Home’s 70, and held a 3.5% Share of Search versus The Wilson Funeral Home’s 0.69%. ## Cite this page Brandwave. "Lychgate Funerals vs The Wilson Funeral Home: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lychgate-funerals-vs-the-wilson-funeral-home This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lychgate-funerals-vs-the-wilson-funeral-home. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.