--- title: "Luxe Cinemas vs The Vic Devonport: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Luxe Cinemas or The Vic Devonport? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/luxe-cinemas-vs-the-vic-devonport" publisher: "Brandwave" --- # Luxe Cinemas vs The Vic Devonport: Which is more popular by branded search in New Zealand? Which is more popular in search, Luxe Cinemas or The Vic Devonport? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Luxe Cinemas and The Vic Devonport - **Competitive set**: Neighbourhood cinemas - **Market**: New Zealand - **Month measured**: Aug 2026 - **Luxe Cinemas Share of Search**: 6.1% - **The Vic Devonport Share of Search**: 6.6% ## Which is more popular in search, Luxe Cinemas or The Vic Devonport? - In August 2026, The Vic Devonport had more branded searches than Luxe Cinemas among neighbourhood cinemas in New Zealand. The Vic Devonport was estimated to have 3.6K branded searches compared to Luxe Cinemas’ 3.3K, and held a 6.6% Share of Search versus Luxe Cinemas’ 6.1%. - The lead changed hands 6 times in the 11 months ending August 2026: Luxe Cinemas took it in November 2025, The Vic Devonport took it in December 2025, Luxe Cinemas took it in January 2026, The Vic Devonport took it in February 2026, Luxe Cinemas took it in March 2026, The Vic Devonport took it in July 2026. - Across the 11 months ending August 2026, Luxe Cinemas’ estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 3.7K to 3.3K. - Across the 11 months ending August 2026, The Vic Devonport’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.8% to 6.6%, and its estimated monthly branded searches moved from 3.7K to 3.6K. ## How did search popularity change for New Zealand neighbourhood cinemas in August 2026? - In August 2026, The Vic Devonport gained estimated Share of Search among neighbourhood cinemas in New Zealand, from 6% to 6.6%. ## Month by month | Month | Luxe Cinemas estimated searches | Luxe Cinemas Share of Search | Luxe Cinemas rank | The Vic Devonport estimated searches | The Vic Devonport Share of Search | The Vic Devonport rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.7K | 8.7% | 5 | 3.7K | 8.8% | 4 | | Nov 2025 | 3K | 8.3% | 4 | 3K | 8.1% | 5 | | Dec 2025 | 3.8K | 7.5% | 5 | 4.5K | 8.8% | 4 | | Jan 2026 | 5.4K | 9% | 4 | 4.5K | 7.6% | 5 | | Feb 2026 | 3.5K | 9% | 5 | 3.6K | 9.3% | 4 | | Mar 2026 | 4.5K | 10.1% | 4 | 4.5K | 10% | 5 | | Apr 2026 | 5K | 8.1% | 5 | 3.6K | 6% | 6 | | May 2026 | 5.8K | 8.6% | 5 | 4.4K | 6.6% | 6 | | Jun 2026 | 3.9K | 6.6% | 5 | 3.6K | 6.1% | 6 | | Jul 2026 | 3.4K | 5.7% | 6 | 3.6K | 6% | 5 | | Aug 2026 | 3.3K | 6.1% | 6 | 3.6K | 6.6% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Luxe Cinemas’ and The Vic Devonport’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Luxe Cinemas**: Measured on the search terms “luxe cinemas”, “luxe cinemas movies”, “luxe cinemas near me”, “luxe cinemas tauranga” and “luxecinemas”, summed into one figure. - **The Vic Devonport**: Measured on the search terms “the vic devonport”, “the vic devonport cinema”, “the vic devonport movies” and “thevic co nz”, summed into one figure. - [Luxe Cinemas profile](/demand/nz/brands/luxe-cinemas) - [The Vic Devonport profile](/demand/nz/brands/the-vic-devonport) - [All neighbourhood cinemas in New Zealand](/demand/nz/categories/nz-neighbourhood-cinemas): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Luxe Cinemas or The Vic Devonport? In August 2026, The Vic Devonport had more branded searches than Luxe Cinemas among neighbourhood cinemas in New Zealand. The Vic Devonport was estimated to have 3.6K branded searches compared to Luxe Cinemas’ 3.3K, and held a 6.6% Share of Search versus Luxe Cinemas’ 6.1%. ## Cite this page Brandwave. "Luxe Cinemas vs The Vic Devonport: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/luxe-cinemas-vs-the-vic-devonport This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/luxe-cinemas-vs-the-vic-devonport. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.