---
title: "Luxe Cinemas vs Monterey Cinema: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Luxe Cinemas or Monterey Cinema? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/luxe-cinemas-vs-monterey-cinema"
publisher: "Brandwave"
---

# Luxe Cinemas vs Monterey Cinema: Which is more popular by branded search in New Zealand?

Which is more popular in search, Luxe Cinemas or Monterey Cinema? Compare estimated monthly branded-search demand and Share of Search inside the Neighbourhood cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Luxe Cinemas and Monterey Cinema
- **Competitive set**: Neighbourhood cinemas
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Luxe Cinemas Share of Search**: 6.1%
- **Monterey Cinema Share of Search**: 33.3%

## Which is more popular in search, Luxe Cinemas or Monterey Cinema?

- In August 2026, Monterey Cinema had more branded searches than Luxe Cinemas among neighbourhood cinemas in New Zealand. Monterey Cinema was estimated to have 18.3K branded searches compared to Luxe Cinemas’ 3.3K, and held a 33.3% Share of Search versus Luxe Cinemas’ 6.1%.
- Monterey Cinema was ahead of Luxe Cinemas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Luxe Cinemas’ estimated Share of Search among neighbourhood cinemas in New Zealand moved from 8.7% to 6.1%, and its estimated monthly branded searches moved from 3.7K to 3.3K.
- Across the 11 months ending August 2026, Monterey Cinema’s estimated Share of Search among neighbourhood cinemas in New Zealand moved from 31.1% to 33.3%, and its estimated monthly branded searches moved from 13K to 18.3K.

## How did search popularity change for New Zealand neighbourhood cinemas in August 2026?

- In August 2026, Monterey Cinema lost estimated Share of Search among neighbourhood cinemas in New Zealand, from 33.9% to 33.3%.

## Month by month

| Month | Luxe Cinemas estimated searches | Luxe Cinemas Share of Search | Luxe Cinemas rank | Monterey Cinema estimated searches | Monterey Cinema Share of Search | Monterey Cinema rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.7K | 8.7% | 5 | 13K | 31.1% | 2 |
| Nov 2025 | 3K | 8.3% | 4 | 12.9K | 35.4% | 1 |
| Dec 2025 | 3.8K | 7.5% | 5 | 17.9K | 34.9% | 1 |
| Jan 2026 | 5.4K | 9% | 4 | 21.5K | 36.1% | 1 |
| Feb 2026 | 3.5K | 9% | 5 | 13K | 33.2% | 1 |
| Mar 2026 | 4.5K | 10.1% | 4 | 15.8K | 35.5% | 1 |
| Apr 2026 | 5K | 8.1% | 5 | 19.7K | 32.2% | 1 |
| May 2026 | 5.8K | 8.6% | 5 | 20.6K | 30.6% | 1 |
| Jun 2026 | 3.9K | 6.6% | 5 | 19.5K | 32.5% | 1 |
| Jul 2026 | 3.4K | 5.7% | 6 | 20.5K | 33.9% | 1 |
| Aug 2026 | 3.3K | 6.1% | 6 | 18.3K | 33.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Luxe Cinemas’ and Monterey Cinema’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Luxe Cinemas**: Measured on the search terms “luxe cinemas”, “luxe cinemas movies”, “luxe cinemas near me”, “luxe cinemas tauranga” and “luxecinemas”, summed into one figure.
- **Monterey Cinema**: Measured on the search terms “monterey cinema”, “monterey cinema movies”, “monterey cinema near me”, “monterey cinema nz”, “monterey cinema upper hutt”, “monterey howick” and “montereycinema”, summed into one figure.

- [Luxe Cinemas profile](/demand/nz/brands/luxe-cinemas)
- [Monterey Cinema profile](/demand/nz/brands/monterey-cinema)
- [All neighbourhood cinemas in New Zealand](/demand/nz/categories/nz-neighbourhood-cinemas): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Luxe Cinemas or Monterey Cinema?

In August 2026, Monterey Cinema had more branded searches than Luxe Cinemas among neighbourhood cinemas in New Zealand. Monterey Cinema was estimated to have 18.3K branded searches compared to Luxe Cinemas’ 3.3K, and held a 33.3% Share of Search versus Luxe Cinemas’ 6.1%.

## Cite this page

Brandwave. "Luxe Cinemas vs Monterey Cinema: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/luxe-cinemas-vs-monterey-cinema

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/luxe-cinemas-vs-monterey-cinema. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.