---
title: "Lux vs Protex: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lux or Protex? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lux-vs-protex"
publisher: "Brandwave"
---

# Lux vs Protex: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lux or Protex? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lux and Protex
- **Competitive set**: Body wash and soap brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lux Share of Search**: 4.2%
- **Protex Share of Search**: 4%

## Which is more popular in search, Lux or Protex?

- In August 2026, Lux and Protex were level on Share of Search among body wash and soap brands in New Zealand, with an estimated 960 versus 930 branded searches, at 4.2% and 4% estimated Share of Search.
- The lead changed hands 5 times in the 11 months ending August 2026: Lux took it in November 2025, Protex took it in February 2026, Lux took it in May 2026, Protex took it in June 2026, Lux took it in August 2026.
- Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 620 to 960.
- Across the 11 months ending August 2026, Protex’s estimated Share of Search among body wash and soap brands in New Zealand held steady at 4%, and its estimated monthly branded searches moved from 730 to 930.

## How did search popularity change for New Zealand body wash and soap brands in August 2026?

- In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
- Estimated monthly branded searches for Protex in New Zealand rose 27.4% over 11 measured months, from 730 to 930 in August 2026.

## Month by month

| Month | Lux estimated searches | Lux Share of Search | Lux rank | Protex estimated searches | Protex Share of Search | Protex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 620 | 3.4% | 5 | 730 | 4% | 4 |
| Nov 2025 | 740 | 4.2% | 4 | 710 | 4% | 5 |
| Dec 2025 | 690 | 4.2% | 4 | 610 | 3.7% | 5 |
| Jan 2026 | 790 | 4.5% | 4 | 660 | 3.7% | 5 |
| Feb 2026 | 620 | 3.8% | 5 | 660 | 4% | 4 |
| Mar 2026 | 640 | 3.5% | 5 | 750 | 4.1% | 4 |
| Apr 2026 | 650 | 3.7% | 5 | 710 | 4.1% | 4 |
| May 2026 | 880 | 4.5% | 4 | 660 | 3.3% | 5 |
| Jun 2026 | 820 | 3.9% | 5 | 860 | 4.1% | 4 |
| Jul 2026 | 760 | 3.4% | 5 | 800 | 3.6% | 4 |
| Aug 2026 | 960 | 4.2% | 4 | 930 | 4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lux’s and Protex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lux**: Measured on the search terms “lux body wash”, “lux hand wash”, “lux shower gel”, “lux soap”, “lux soap bar” and “lux soap flakes”, summed into one figure.
- **Protex**: Measured on the search terms “protex”, “protex body wash”, “protex hand wash”, “protex near me”, “protex nz”, “protex online”, “protex shower gel” and “protex soap”, summed into one figure.

- [Lux profile](/demand/nz/brands/lux)
- [Protex profile](/demand/nz/brands/protex)
- [All body wash and soap brands in New Zealand](/demand/nz/categories/nz-body-wash-and-soap-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lux or Protex?

In August 2026, Lux and Protex were level on Share of Search among body wash and soap brands in New Zealand, with an estimated 960 versus 930 branded searches, at 4.2% and 4% estimated Share of Search.

## Cite this page

Brandwave. "Lux vs Protex: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lux-vs-protex

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lux-vs-protex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.