---
title: "Lux vs Palmolive: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lux or Palmolive? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lux-vs-palmolive"
publisher: "Brandwave"
---

# Lux vs Palmolive: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lux or Palmolive? Compare estimated monthly branded-search demand and Share of Search inside the Body wash and soap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lux and Palmolive
- **Competitive set**: Body wash and soap brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lux Share of Search**: 4.2%
- **Palmolive Share of Search**: 14%

## Which is more popular in search, Lux or Palmolive?

- In August 2026, Palmolive had more branded searches than Lux among body wash and soap brands in New Zealand. Palmolive was estimated to have 3.2K branded searches compared to Lux’s 960, and held a 14% Share of Search versus Lux’s 4.2%.
- Palmolive was ahead of Lux in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lux’s estimated Share of Search among body wash and soap brands in New Zealand moved from 3.4% to 4.2%, and its estimated monthly branded searches moved from 620 to 960.
- Across the 11 months ending August 2026, Palmolive’s estimated Share of Search among body wash and soap brands in New Zealand moved from 12.9% to 14%, and its estimated monthly branded searches moved from 2.4K to 3.2K.

## How did search popularity change for New Zealand body wash and soap brands in August 2026?

- In August 2026, Lux overtook Protex to rank 4th among body wash and soap brands in New Zealand, at 4.2%.
- In August 2026, Palmolive gained estimated Share of Search among body wash and soap brands in New Zealand, from 13.1% to 14%.

## Month by month

| Month | Lux estimated searches | Lux Share of Search | Lux rank | Palmolive estimated searches | Palmolive Share of Search | Palmolive rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 620 | 3.4% | 5 | 2.4K | 12.9% | 3 |
| Nov 2025 | 740 | 4.2% | 4 | 2.3K | 12.8% | 3 |
| Dec 2025 | 690 | 4.2% | 4 | 2.3K | 13.9% | 3 |
| Jan 2026 | 790 | 4.5% | 4 | 2.4K | 13.3% | 3 |
| Feb 2026 | 620 | 3.8% | 5 | 1.9K | 12% | 3 |
| Mar 2026 | 640 | 3.5% | 5 | 2.5K | 13.5% | 3 |
| Apr 2026 | 650 | 3.7% | 5 | 2.4K | 14% | 3 |
| May 2026 | 880 | 4.5% | 4 | 2.6K | 13.2% | 3 |
| Jun 2026 | 820 | 3.9% | 5 | 2.6K | 12.3% | 3 |
| Jul 2026 | 760 | 3.4% | 5 | 2.9K | 13.1% | 3 |
| Aug 2026 | 960 | 4.2% | 4 | 3.2K | 14% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lux’s and Palmolive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lux**: Measured on the search terms “lux body wash”, “lux hand wash”, “lux shower gel”, “lux soap”, “lux soap bar” and “lux soap flakes”, summed into one figure.
- **Palmolive**: Measured on the search terms “dishwashing liquid palmolive”, “palmolive”, “palmolive body wash”, “palmolive dish soap”, “palmolive hand wash”, “palmolive near me”, “palmolive nz”, “palmolive shower gel”, “palmolive soap” and “palmolive washing up liquid”, summed into one figure.

- [Lux profile](/demand/nz/brands/lux)
- [Palmolive profile](/demand/nz/brands/palmolive)
- [All body wash and soap brands in New Zealand](/demand/nz/categories/nz-body-wash-and-soap-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lux or Palmolive?

In August 2026, Palmolive had more branded searches than Lux among body wash and soap brands in New Zealand. Palmolive was estimated to have 3.2K branded searches compared to Lux’s 960, and held a 14% Share of Search versus Lux’s 4.2%.

## Cite this page

Brandwave. "Lux vs Palmolive: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lux-vs-palmolive

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lux-vs-palmolive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.