--- title: "Lusty & Blundell vs Marine Deals: Which is searched more in New Zealand?" description: "Is Lusty & Blundell or Marine Deals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lusty-and-blundell-vs-marine-deals" publisher: "Brandwave" --- # Lusty & Blundell vs Marine Deals: Which is searched more in New Zealand? Is Lusty & Blundell or Marine Deals more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Marine chandlery retailers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lusty & Blundell and Marine Deals - **Competitive set**: Marine chandlery retailers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lusty & Blundell Share of Search**: 1.5% - **Marine Deals Share of Search**: 48% ## Is Lusty & Blundell or Marine Deals more popular in search? - In September 2026, Marine Deals had more branded searches than Lusty & Blundell among marine chandlery retailers in New Zealand. Marine Deals had about 40,800 branded searches, while Lusty & Blundell had 1,300. Marine Deals made up 48% of all marine chandlery retailer searches we track, and Lusty & Blundell accounted for 1.5%. - Marine Deals was ahead of Lusty & Blundell in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lusty & Blundell’s share of searches among marine chandlery retailers in New Zealand moved from 1.7% to 1.5%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Marine Deals’ share of searches among marine chandlery retailers in New Zealand moved from 53.2% to 48%, and its estimated monthly branded searches moved from 49.9K to 40.8K. ## Top marine chandlery retailers in ChatGPT and Google AI Overviews In three ChatGPT questions, Marine Deals appeared in all three answers. Lusty & Blundell was mentioned in two out of three: in two of the three ChatGPT answers. Marine Deals was listed before Lusty & Blundell in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Burnsco | 1st | 3 of 3 | 3 of 3 | | Smart Marine | 2nd | 3 of 3 | 3 of 3 | | Fosters Ship Chandlery | 3rd | 3 of 3 | 3 of 3 | | Marine Deals | 4th | 3 of 3 | 3 of 3 | | Lusty & Blundell | 5th | 2 of 3 | 2 of 3 | ## Every AI answer about marine chandlery retailers - Asked ChatGPT "Which marine chandlery retailer should I shop at in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals - Asked ChatGPT "What are the best marine chandlery retailers in New Zealand?": 1. Burnsco, 2. Smart Marine, 3. Marine Deals, 4. Fosters Ship Chandlery, 5. Lusty & Blundell - Asked ChatGPT "What's the best marine chandlery retailer in New Zealand for boat equipment?": 1. Burnsco, 2. Smart Marine, 3. Fosters Ship Chandlery, 4. Marine Deals, 5. Lusty & Blundell Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand marine chandlery retailers in September 2026? - In September 2026, Marine Deals lost share of searches among marine chandlery retailers in New Zealand, from 53.9% to 48%. - In September 2026, Lusty & Blundell lost share of searches among marine chandlery retailers in New Zealand, from 2.1% to 1.5%. ## Month by month | Month | Lusty & Blundell estimated searches | Lusty & Blundell Share of Search | Lusty & Blundell rank | Marine Deals estimated searches | Marine Deals Share of Search | Marine Deals rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.7% | 4 | 49.9K | 53.2% | 1 | | Nov 2025 | 1.9K | 1.7% | 4 | 61K | 53.3% | 1 | | Dec 2025 | 1.6K | 1% | 4 | 74.9K | 49.1% | 1 | | Jan 2026 | 1.9K | 1.4% | 4 | 74.7K | 53.8% | 1 | | Feb 2026 | 1.6K | 1.7% | 4 | 50K | 53.5% | 1 | | Mar 2026 | 1.6K | 1.7% | 4 | 49.9K | 54.5% | 1 | | Apr 2026 | 1.3K | 1.7% | 4 | 40.9K | 53.3% | 1 | | May 2026 | 1.3K | 1.8% | 4 | 40.8K | 57.9% | 1 | | Jun 2026 | 1.3K | 1.9% | 4 | 40.8K | 61.1% | 1 | | Jul 2026 | 1.3K | 2.1% | 4 | 33.5K | 53.2% | 1 | | Aug 2026 | 1.3K | 2.1% | 4 | 33.4K | 53.9% | 1 | | Sep 2026 | 1.3K | 1.5% | 4 | 40.8K | 48% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lusty & Blundell’s and Marine Deals’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lusty & Blundell**: Measured on the search terms “lusty & blundell”, “lusty and blundell” and “lusty blundell”, summed into one figure. - **Marine Deals**: Measured on the search terms “Marine Deals”, “marine deals hamilton”, “marine deals nelson”, “marine deals rosebank”, “marine deals voucher” and “marinedeals”, summed into one figure. - [Lusty & Blundell profile](/demand/nz/brands/lusty-and-blundell) - [Marine Deals profile](/demand/nz/brands/marine-deals) - [All marine chandlery retailers in New Zealand](/demand/nz/categories/nz-marine-chandlery-retailers): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lusty & Blundell or Marine Deals more popular in search? In September 2026, Marine Deals had more branded searches than Lusty & Blundell among marine chandlery retailers in New Zealand. Marine Deals had about 40,800 branded searches, while Lusty & Blundell had 1,300. Marine Deals made up 48% of all marine chandlery retailer searches we track, and Lusty & Blundell accounted for 1.5%. ## Cite this page Brandwave. "Lusty & Blundell vs Marine Deals: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lusty-and-blundell-vs-marine-deals This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lusty-and-blundell-vs-marine-deals. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.