---
title: "Lusha vs ZoomInfo: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Lusha or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/lusha-vs-zoominfo"
publisher: "Brandwave"
---

# Lusha vs ZoomInfo: Which is more popular by branded search in New Zealand?

Which is more popular in search, Lusha or ZoomInfo? Compare estimated monthly branded-search demand and Share of Search inside the B2B contact data providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Lusha and ZoomInfo
- **Competitive set**: B2B contact data providers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Lusha Share of Search**: 10.2%
- **ZoomInfo Share of Search**: 10.5%

## Which is more popular in search, Lusha or ZoomInfo?

- In August 2026, Lusha and ZoomInfo were level on Share of Search among B2B contact data providers in New Zealand, with an estimated 400 versus 410 branded searches, at 10.2% and 10.5% estimated Share of Search.
- The lead changed hands 3 times in the 11 months ending August 2026: ZoomInfo took it in April 2026, Lusha took it in June 2026, ZoomInfo took it in August 2026.
- Across the 11 months ending August 2026, Lusha’s estimated Share of Search among B2B contact data providers in New Zealand moved from 20.2% to 10.2%, and its estimated monthly branded searches moved from 500 to 400.
- Across the 11 months ending August 2026, ZoomInfo’s estimated Share of Search among B2B contact data providers in New Zealand moved from 19.8% to 10.5%, and its estimated monthly branded searches moved from 490 to 410.

## How did search popularity change for New Zealand B2B contact data providers in August 2026?

- In August 2026, Lusha lost estimated Share of Search among B2B contact data providers in New Zealand, from 10.8% to 10.2%.
- In August 2026, ZoomInfo rose from 3rd to 2nd among B2B contact data providers in New Zealand.

## Month by month

| Month | Lusha estimated searches | Lusha Share of Search | Lusha rank | ZoomInfo estimated searches | ZoomInfo Share of Search | ZoomInfo rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 500 | 20.2% | 2 | 490 | 19.8% | 3 |
| Nov 2025 | 600 | 23.4% | 2 | 400 | 15.6% | 3 |
| Dec 2025 | 410 | 13.7% | 2 | 320 | 10.7% | 4 |
| Jan 2026 | 600 | 18.2% | 2 | 490 | 14.9% | 3 |
| Feb 2026 | 610 | 22.3% | 2 | 410 | 15% | 3 |
| Mar 2026 | 740 | 22.5% | 2 | 500 | 15.2% | 3 |
| Apr 2026 | 490 | 12.3% | 3 | 500 | 12.6% | 2 |
| May 2026 | 490 | 14.8% | 3 | 500 | 15.1% | 2 |
| Jun 2026 | 490 | 11.5% | 2 | 410 | 9.6% | 3 |
| Jul 2026 | 400 | 10.8% | 2 | 400 | 10.8% | 3 |
| Aug 2026 | 400 | 10.2% | 3 | 410 | 10.5% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Lusha’s and ZoomInfo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Lusha**: Measured on the search terms “lusha”, “lusha com”, “lusha email finder” and “lusha near me”, summed into one figure.
- **ZoomInfo**: Measured on the search terms “zoominfo”, “zoominfo b2b data”, “zoominfo com” and “zoominfo email finder”, summed into one figure.

- [Lusha profile](/demand/nz/brands/lusha)
- [ZoomInfo profile](/demand/nz/brands/zoominfo)
- [All B2B contact data providers in New Zealand](/demand/nz/categories/nz-b2b-contact-data-providers): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Lusha or ZoomInfo?

In August 2026, Lusha and ZoomInfo were level on Share of Search among B2B contact data providers in New Zealand, with an estimated 400 versus 410 branded searches, at 10.2% and 10.5% estimated Share of Search.

## Cite this page

Brandwave. "Lusha vs ZoomInfo: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lusha-vs-zoominfo

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lusha-vs-zoominfo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.