--- title: "Luscombe Legal vs Willis Legal: Which is more popular in New Zealand?" description: "Is Luscombe Legal or Willis Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/luscombe-legal-vs-willis-legal" publisher: "Brandwave" --- # Luscombe Legal vs Willis Legal: Which is more popular in New Zealand? Is Luscombe Legal or Willis Legal more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hastings law firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Luscombe Legal and Willis Legal - **Competitive set**: Hastings law firms - **Market**: New Zealand - **Month measured**: Oct 2026 - **Luscombe Legal Share of Search**: 4% - **Willis Legal Share of Search**: 14.7% ## Is Luscombe Legal or Willis Legal more popular in search? - In October 2026, Willis Legal had more branded searches than Luscombe Legal among Hastings law firms in New Zealand. Willis Legal had about 110 branded searches, while Luscombe Legal had 30. Willis Legal made up 14.7% of all Hastings law firm searches we track, and Luscombe Legal accounted for 4%. - Willis Legal was ahead of Luscombe Legal in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Luscombe Legal’s share of searches among Hastings law firms in New Zealand moved from 1.9% to 4%, and its estimated monthly branded searches moved from 20 to 30. - Across the 12 months ending October 2026, Willis Legal’s share of searches among Hastings law firms in New Zealand moved from 13.2% to 14.7%, and its estimated monthly branded searches moved from 140 to 110. ## Top Hastings law firms in ChatGPT and Google AI Overviews In three ChatGPT questions, Luscombe Legal and Willis Legal were each mentioned in two out of three: in two of the three ChatGPT answers. Willis Legal was listed before Luscombe Legal in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | DK Legal | 1st | 3 of 3 | 3 of 3 | | Bramwell Bate | 2nd | 3 of 3 | 3 of 3 | | Gifford Devine | 3rd | 3 of 3 | 3 of 3 | | Thrive Lawyers | 4th | 3 of 3 | 3 of 3 | | Willis Legal | 5th | 2 of 3 | 2 of 3 | | Luscombe Legal | 6th | 2 of 3 | 2 of 3 | | Gresson Grayson | Not ranked | 0 of 3 | 0 of 3 | | Mansfield Law | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Hastings law firms - Asked ChatGPT "Which law firm should I hire in Hastings, New Zealand?": 1. DK Legal, 2. Bramwell Bate, 3. Gifford Devine, 4. Willis Legal, 5. Thrive Lawyers, 6. Luscombe Legal - Asked ChatGPT "What are the best law firms in Hastings, New Zealand?": 1. DK Legal, 2. Bramwell Bate, 3. Thrive Lawyers, 4. Willis Legal, 5. Luscombe Legal, 6. Gifford Devine - Asked ChatGPT "What's the best law firm in Hastings, New Zealand for a legal problem?": 1. Gifford Devine, 2. Bramwell Bate, 3. DK Legal, 4. Thrive Lawyers Not named in any answer: Gresson Grayson and Mansfield Law. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Hastings law firms in October 2026? - In October 2026, Luscombe Legal overtook Gresson Grayson to rank 5th among Hastings law firms in New Zealand, with 4% of the searches. - In October 2026, Willis Legal lost share of searches among Hastings law firms in New Zealand, from 15.4% to 14.7%. ## How has branded search for Luscombe Legal and Willis Legal changed in New Zealand over the last 12 months? | Month | Luscombe Legal estimated searches | Luscombe Legal Share of Search | Luscombe Legal rank | Willis Legal estimated searches | Willis Legal Share of Search | Willis Legal rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 20 | 1.9% | 6 | 140 | 13.2% | 4 | | Dec 2025 | 20 | 2.7% | 6 | 110 | 14.7% | 4 | | Jan 2026 | 30 | 3.6% | 5 | 110 | 13.3% | 4 | | Feb 2026 | 40 | 4.3% | 5 | 140 | 14.9% | 4 | | Mar 2026 | 50 | 4.9% | 5 | 140 | 13.6% | 4 | | Apr 2026 | 30 | 3.6% | 6 | 140 | 16.9% | 4 | | May 2026 | 10 | 1.3% | 6 | 110 | 14.3% | 4 | | Jun 2026 | 30 | 3.7% | 5 | 140 | 17.3% | 4 | | Jul 2026 | 30 | 3.8% | 6 | 140 | 17.5% | 4 | | Aug 2026 | 30 | 3.4% | 6 | 140 | 15.9% | 4 | | Sep 2026 | 20 | 2.2% | 6 | 140 | 15.4% | 4 | | Oct 2026 | 30 | 4% | 5 | 110 | 14.7% | 4 | ## How are Luscombe Legal’s and Willis Legal’s branded searches counted? Brandwave collects information about searches that people make online using Luscombe Legal’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Luscombe Legal**: Measured on the search term “luscombe legal”. - **Willis Legal**: Measured on the search term “willis legal”. - [Luscombe Legal profile](/demand/nz/brands/luscombe-legal) - [Willis Legal profile](/demand/nz/brands/willis-legal) - [All Hastings law firms in New Zealand](/demand/nz/locations/hastings/law-firms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Luscombe Legal or Willis Legal more popular in search? In October 2026, Willis Legal had more branded searches than Luscombe Legal among Hastings law firms in New Zealand. Willis Legal had about 110 branded searches, while Luscombe Legal had 30. Willis Legal made up 14.7% of all Hastings law firm searches we track, and Luscombe Legal accounted for 4%. ## Cite this page Brandwave. "Luscombe Legal vs Willis Legal: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/luscombe-legal-vs-willis-legal This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/luscombe-legal-vs-willis-legal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.