--- title: "Lurpak vs Pams: Which is searched more in New Zealand?" description: "Is Lurpak or Pams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lurpak-vs-pams" publisher: "Brandwave" --- # Lurpak vs Pams: Which is searched more in New Zealand? Is Lurpak or Pams more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Butter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lurpak and Pams - **Competitive set**: Butter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lurpak Share of Search**: 1.9% - **Pams Share of Search**: 11.5% ## Is Lurpak or Pams more popular in search? - In September 2026, Pams had more branded searches than Lurpak among butter brands in New Zealand. Pams had about 1,070 branded searches, while Lurpak had 180. Pams made up 11.5% of all butter brand searches we track, and Lurpak accounted for 1.9%. - Pams was ahead of Lurpak in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lurpak’s share of searches among butter brands in New Zealand moved from 2.2% to 1.9%, and its estimated monthly branded searches moved from 220 to 180. - Across the 12 months ending September 2026, Pams’ share of searches among butter brands in New Zealand moved from 14.3% to 11.5%, and its estimated monthly branded searches moved from 1.4K to 1.1K. ## Top butter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Pams was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Lurpak did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Westgold | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Pams | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Mainland | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Anchor | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Lewis Road Creamery | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Olivani | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tararua | Not ranked | 0 of 3 | 1 of 2 | 1 of 5 | | Lurpak | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about butter brands - Asked ChatGPT "Which butter brand should I buy in New Zealand?": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor - Asked ChatGPT "What are the best butter brands in New Zealand?": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor, 5. Lewis Road Creamery - Asked ChatGPT "What's the best butter brand in New Zealand for everyday baking?": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor - Searched Google, AI Overview "butter nz": 1. Westgold, 2. Pams, 3. Mainland, 4. Anchor - Searched Google, AI Overview "spreadable butter nz": 1. Mainland, 2. Lewis Road Creamery, 3. Anchor, 4. Tararua, 5. Westgold Not named in any answer: Olivani and Lurpak. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand butter brands in September 2026? - In September 2026, Tararua overtook Lurpak to rank 7th among butter brands in New Zealand, with 2.2% of the searches. - In September 2026, Pams lost share of searches among butter brands in New Zealand, from 12.6% to 11.5%. - Estimated monthly branded searches for Lurpak in New Zealand fell 18.2% over 12 measured months, from 220 to 180 in September 2026. ## Month by month | Month | Lurpak estimated searches | Lurpak Share of Search | Lurpak rank | Pams estimated searches | Pams Share of Search | Pams rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 2.2% | 8 | 1.4K | 14.3% | 3 | | Nov 2025 | 150 | 1.9% | 8 | 1.1K | 13.4% | 3 | | Dec 2025 | 160 | 1.9% | 7 | 1.1K | 12.5% | 3 | | Jan 2026 | 150 | 1.8% | 7 | 1.1K | 13.3% | 3 | | Feb 2026 | 100 | 1.3% | 8 | 1K | 13.4% | 3 | | Mar 2026 | 160 | 1.6% | 8 | 1.4K | 13.8% | 3 | | Apr 2026 | 150 | 1.7% | 8 | 1.1K | 12% | 3 | | May 2026 | 180 | 1.4% | 8 | 1.1K | 8% | 5 | | Jun 2026 | 150 | 1.6% | 8 | 1K | 11.1% | 4 | | Jul 2026 | 150 | 1.6% | 8 | 910 | 9.4% | 5 | | Aug 2026 | 160 | 1.5% | 7 | 1.4K | 12.6% | 4 | | Sep 2026 | 180 | 1.9% | 8 | 1.1K | 11.5% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Lurpak’s and Pams’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lurpak**: Measured on the search terms “lurpak butter nz” and “lurpak nz”, summed into one figure. - **Pams**: Measured on the search terms “pams” and “pams products”, summed into one figure. - [Lurpak profile](/demand/nz/brands/lurpak) - [Pams profile](/demand/nz/brands/pams) - [All butter brands in New Zealand](/demand/nz/categories/nz-butter-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lurpak or Pams more popular in search? In September 2026, Pams had more branded searches than Lurpak among butter brands in New Zealand. Pams had about 1,070 branded searches, while Lurpak had 180. Pams made up 11.5% of all butter brand searches we track, and Lurpak accounted for 1.9%. ## Cite this page Brandwave. "Lurpak vs Pams: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lurpak-vs-pams This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lurpak-vs-pams. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.