--- title: "Lumo Digital Outdoor vs Phantom Billstickers: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lumo Digital Outdoor or Phantom Billstickers? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lumo-digital-outdoor-vs-phantom-billstickers" publisher: "Brandwave" --- # Lumo Digital Outdoor vs Phantom Billstickers: Which is more popular by branded search in New Zealand? Which is more popular in search, Lumo Digital Outdoor or Phantom Billstickers? Compare estimated monthly branded-search demand and Share of Search inside the Out-of-Home Advertising set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lumo Digital Outdoor and Phantom Billstickers - **Competitive set**: Out-of-Home Advertising - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lumo Digital Outdoor Share of Search**: 19.4% - **Phantom Billstickers Share of Search**: 11.6% ## Which is more popular in search, Lumo Digital Outdoor or Phantom Billstickers? - In August 2026, Lumo Digital Outdoor had more branded searches than Phantom Billstickers among Out-of-Home advertising in New Zealand. Lumo Digital Outdoor was estimated to have 940 branded searches compared to Phantom Billstickers’ 560, and held a 19.4% Share of Search versus Phantom Billstickers’ 11.6%. - The lead changed hands 5 times in the 11 months ending August 2026: Lumo Digital Outdoor took it in November 2025, Phantom Billstickers took it in January 2026, Lumo Digital Outdoor took it in February 2026, Phantom Billstickers took it in April 2026, Lumo Digital Outdoor took it in May 2026. - Across the 11 months ending August 2026, Lumo Digital Outdoor’s estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.7% to 19.4%, and its estimated monthly branded searches moved from 640 to 940. - Across the 11 months ending August 2026, Phantom Billstickers’ estimated Share of Search among Out-of-Home advertising in New Zealand moved from 14.9% to 11.6%, and its estimated monthly branded searches moved from 650 to 560. ## How did search popularity change for New Zealand Out-of-Home advertising in August 2026? - In August 2026, Phantom Billstickers lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 13.5% to 11.6%. - In August 2026, Lumo Digital Outdoor lost estimated Share of Search among Out-of-Home advertising in New Zealand, from 20.4% to 19.4%. ## Month by month | Month | Lumo Digital Outdoor estimated searches | Lumo Digital Outdoor Share of Search | Lumo Digital Outdoor rank | Phantom Billstickers estimated searches | Phantom Billstickers Share of Search | Phantom Billstickers rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 14.7% | 3 | 650 | 14.9% | 2 | | Nov 2025 | 770 | 19.4% | 2 | 570 | 14.4% | 3 | | Dec 2025 | 470 | 16.1% | 2 | 450 | 15.4% | 3 | | Jan 2026 | 590 | 13% | 3 | 660 | 14.5% | 2 | | Feb 2026 | 690 | 18.6% | 2 | 560 | 15.1% | 3 | | Mar 2026 | 860 | 18.6% | 2 | 780 | 16.9% | 3 | | Apr 2026 | 530 | 13.9% | 3 | 550 | 14.5% | 2 | | May 2026 | 720 | 14.7% | 2 | 560 | 11.4% | 3 | | Jun 2026 | 730 | 18.9% | 2 | 470 | 12.1% | 5 | | Jul 2026 | 800 | 20.4% | 2 | 530 | 13.5% | 4 | | Aug 2026 | 940 | 19.4% | 2 | 560 | 11.6% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lumo Digital Outdoor’s and Phantom Billstickers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lumo Digital Outdoor**: Measured on the search terms “lumo”, “lumo billboards” and “Lumo Digital Outdoor”, summed into one figure. - **Phantom Billstickers**: Measured on the search terms “phantom billstickers”, “phantom billstickers auckland”, “phantom billstickers christchurch”, “phantom billstickers dunedin”, “phantom billstickers prices”, “phantom billstickers wellington” and “phantom posters”, summed into one figure. - [Lumo Digital Outdoor profile](/demand/nz/brands/lumo-digital-outdoor) - [Phantom Billstickers profile](/demand/nz/brands/phantom-billstickers) - [All Out-of-Home advertising in New Zealand](/demand/nz/categories/out-of-home-advertising): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lumo Digital Outdoor or Phantom Billstickers? In August 2026, Lumo Digital Outdoor had more branded searches than Phantom Billstickers among Out-of-Home advertising in New Zealand. Lumo Digital Outdoor was estimated to have 940 branded searches compared to Phantom Billstickers’ 560, and held a 19.4% Share of Search versus Phantom Billstickers’ 11.6%. ## Cite this page Brandwave. "Lumo Digital Outdoor vs Phantom Billstickers: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lumo-digital-outdoor-vs-phantom-billstickers This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lumo-digital-outdoor-vs-phantom-billstickers. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.