--- title: "Lumino The Dentists vs The Dentists: Which is searched more in New Zealand?" description: "Is Lumino The Dentists or The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lumino-the-dentists-vs-the-dentists" publisher: "Brandwave" --- # Lumino The Dentists vs The Dentists: Which is searched more in New Zealand? Is Lumino The Dentists or The Dentists more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Napier dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lumino The Dentists and The Dentists - **Competitive set**: Napier dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lumino The Dentists Share of Search**: 7% - **The Dentists Share of Search**: 31.6% ## Is Lumino The Dentists or The Dentists more popular in search? - In September 2026, The Dentists had more branded searches than Lumino The Dentists among Napier dental clinics in New Zealand. The Dentists had about 590 branded searches, while Lumino The Dentists had 130. The Dentists made up 31.6% of all Napier dental clinic searches we track, and Lumino The Dentists accounted for 7%. - The Dentists was ahead of Lumino The Dentists in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lumino The Dentists’ share of searches among Napier dental clinics in New Zealand moved from 7.5% to 7%, and its estimated monthly branded searches moved from 140 to 130. - Across the 12 months ending September 2026, The Dentists’ share of searches among Napier dental clinics in New Zealand moved from 38.7% to 31.6%, and its estimated monthly branded searches moved from 720 to 590. ## Top Napier dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions, The Dentists appeared in all three answers. Lumino The Dentists did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | The Dentists | 1st | 3 of 3 | 3 of 3 | | Golden Apple Dental | 2nd | 3 of 3 | 3 of 3 | | Dentiq | 3rd | 2 of 3 | 2 of 3 | | Parkside Dental | 4th | 2 of 3 | 2 of 3 | | Dental on Raffles | 5th | 1 of 3 | 1 of 3 | | Clive Square Dental | Not ranked | 0 of 3 | 0 of 3 | | Lumino The Dentists | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Napier dental clinics - Asked ChatGPT "Which dental clinic should I go to in Napier, New Zealand?": 1. The Dentists, 2. Dentiq, 3. Golden Apple Dental, 4. Parkside Dental - Asked ChatGPT "What are the best dental clinics in Napier, New Zealand?": 1. The Dentists, 2. Dentiq, 3. Parkside Dental, 4. Golden Apple Dental - Asked ChatGPT "What's the best dental clinic in Napier, New Zealand for a toothache?": 1. Golden Apple Dental, 2. Dental on Raffles, 3. The Dentists Not named in any answer: Clive Square Dental and Lumino The Dentists. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Napier dental clinics in September 2026? - In September 2026, Dentiq overtook Lumino The Dentists to rank 5th among Napier dental clinics in New Zealand, with 7.5% of the searches. - In September 2026, Lumino The Dentists lost share of searches among Napier dental clinics in New Zealand, from 7.6% to 7%. - Estimated monthly branded searches for The Dentists in New Zealand fell 18.1% over 12 measured months, from 720 to 590 in September 2026. ## Month by month | Month | Lumino The Dentists estimated searches | Lumino The Dentists Share of Search | Lumino The Dentists rank | The Dentists estimated searches | The Dentists Share of Search | The Dentists rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 140 | 7.5% | 5 | 720 | 38.7% | 1 | | Nov 2025 | 160 | 8.7% | 4 | 720 | 39.3% | 1 | | Dec 2025 | 90 | 6.5% | 6 | 480 | 34.8% | 1 | | Jan 2026 | 120 | 7% | 6 | 480 | 27.9% | 2 | | Feb 2026 | 90 | 5.8% | 6 | 390 | 25.2% | 2 | | Mar 2026 | 170 | 9.2% | 5 | 480 | 25.9% | 2 | | Apr 2026 | 120 | 7.3% | 5 | 480 | 29.3% | 2 | | May 2026 | 120 | 7.6% | 5 | 480 | 30.4% | 1 | | Jun 2026 | 190 | 10.6% | 5 | 480 | 26.7% | 1 | | Jul 2026 | 150 | 8.6% | 5 | 590 | 33.9% | 1 | | Aug 2026 | 140 | 7.6% | 5 | 590 | 31.9% | 1 | | Sep 2026 | 130 | 7% | 6 | 590 | 31.6% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lumino The Dentists’ and The Dentists’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lumino The Dentists**: Measured on the search terms “lumino”, “lumino broadway”, “lumino chartwell”, “lumino chch”, “lumino dental”, “lumino dentist chch”, “lumino dentist everglade”, “lumino five cross roads”, “lumino garden place”, “lumino pitt street”, “lumino symes de silva”, “lumino the terrace”, “lumino wanaka” and “lumino whangarei”, summed into one figure. - **The Dentists**: Measured on the search term “the dentists taradale”. - [Lumino The Dentists profile](/demand/nz/brands/lumino-the-dentists) - [The Dentists profile](/demand/nz/brands/the-dentists) - [All Napier dental clinics in New Zealand](/demand/nz/locations/napier/dental-clinics): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lumino The Dentists or The Dentists more popular in search? In September 2026, The Dentists had more branded searches than Lumino The Dentists among Napier dental clinics in New Zealand. The Dentists had about 590 branded searches, while Lumino The Dentists had 130. The Dentists made up 31.6% of all Napier dental clinic searches we track, and Lumino The Dentists accounted for 7%. ## Cite this page Brandwave. "Lumino The Dentists vs The Dentists: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lumino-the-dentists-vs-the-dentists This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lumino-the-dentists-vs-the-dentists. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.