--- title: "Lumino The Dentists vs Newtown Dental: Which is searched more in New Zealand?" description: "Is Lumino The Dentists or Newtown Dental more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lumino-the-dentists-vs-newtown-dental" publisher: "Brandwave" --- # Lumino The Dentists vs Newtown Dental: Which is searched more in New Zealand? Is Lumino The Dentists or Newtown Dental more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington dental clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lumino The Dentists and Newtown Dental - **Competitive set**: Wellington dental clinics - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lumino The Dentists Share of Search**: 19.3% - **Newtown Dental Share of Search**: 21.4% ## Is Lumino The Dentists or Newtown Dental more popular in search? - In September 2026, Newtown Dental had more branded searches than Lumino The Dentists among Wellington dental clinics in New Zealand. Newtown Dental had about 1,970 branded searches, while Lumino The Dentists had 1,780. Newtown Dental made up 21.4% of all Wellington dental clinic searches we track, and Lumino The Dentists accounted for 19.3%. - The lead changed hands 3 times in the 12 months ending September 2026: Newtown Dental took it in November 2025, Lumino The Dentists took it in March 2026, Newtown Dental took it in April 2026. - Across the 12 months ending September 2026, Lumino The Dentists’ share of searches among Wellington dental clinics in New Zealand moved from 17.6% to 19.3%, and its estimated monthly branded searches moved from 1.4K to 1.8K. - Across the 12 months ending September 2026, Newtown Dental’s share of searches among Wellington dental clinics in New Zealand moved from 17.2% to 21.4%, and its estimated monthly branded searches moved from 1.4K to 2K. ## Top Wellington dental clinics in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Newtown Dental was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Lumino The Dentists did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Wellington Dentists Ltd | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Johnsonville Dental Centre | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | City Dentists | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Newtown Dental | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Gentle Dental | 5th | 1 of 3 | 0 of 1 | 1 of 4 | | Lumino The Dentists | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Capital Dental | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Thorndon Dental | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Wellington dental clinics - Asked ChatGPT "Which dental clinic should I go to in Wellington, New Zealand?": 1. Wellington Dentists Ltd, 2. City Dentists, 3. Johnsonville Dental Centre, 4. Newtown Dental - Asked ChatGPT "What are the best dental clinics in Wellington, New Zealand?": 1. Wellington Dentists Ltd, 2. City Dentists, 3. Johnsonville Dental Centre, 4. Gentle Dental, 5. Newtown Dental - Asked ChatGPT "What's the best dental clinic in Wellington, New Zealand for a family dentist?": 1. Wellington Dentists Ltd, 2. Johnsonville Dental Centre - Searched Google, AI Overview "wellington family dentist": 1. City Dentists Not named in any answer: Lumino The Dentists, Capital Dental and Thorndon Dental. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Wellington dental clinics in September 2026? - In September 2026, Newtown Dental overtook Wellington Dentists Ltd to become the leader among Wellington dental clinics in New Zealand, with 21.4% of the searches. - In September 2026, Lumino The Dentists gained share of searches among Wellington dental clinics in New Zealand, from 17.8% to 19.3%. ## Month by month | Month | Lumino The Dentists estimated searches | Lumino The Dentists Share of Search | Lumino The Dentists rank | Newtown Dental estimated searches | Newtown Dental Share of Search | Newtown Dental rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.4K | 17.6% | 2 | 1.4K | 17.2% | 3 | | Nov 2025 | 1.6K | 18.8% | 3 | 1.7K | 20.6% | 2 | | Dec 2025 | 1.3K | 17.7% | 3 | 1.7K | 22.8% | 2 | | Jan 2026 | 1.5K | 17.3% | 3 | 1.7K | 19.5% | 2 | | Feb 2026 | 1.6K | 17.5% | 3 | 1.7K | 18.7% | 2 | | Mar 2026 | 1.9K | 18.9% | 2 | 1.7K | 17.3% | 3 | | Apr 2026 | 1.7K | 20% | 3 | 1.7K | 20.2% | 2 | | May 2026 | 1.6K | 19.1% | 2 | 1.6K | 19.1% | 3 | | Jun 2026 | 1.8K | 19.1% | 3 | 2K | 20.6% | 2 | | Jul 2026 | 1.6K | 18.3% | 3 | 1.7K | 18.8% | 2 | | Aug 2026 | 1.6K | 17.8% | 3 | 1.7K | 18.3% | 2 | | Sep 2026 | 1.8K | 19.3% | 3 | 2K | 21.4% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Lumino The Dentists’ and Newtown Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lumino The Dentists**: Measured on the search terms “lumino”, “lumino broadway”, “lumino chartwell”, “lumino chch”, “lumino dental”, “lumino dentist chch”, “lumino dentist everglade”, “lumino five cross roads”, “lumino garden place”, “lumino pitt street”, “lumino symes de silva”, “lumino the terrace”, “lumino wanaka” and “lumino whangarei”, summed into one figure. - **Newtown Dental**: Measured on the search terms “newtown dental” and “newtown dental wellington”, summed into one figure. - [Lumino The Dentists profile](/demand/nz/brands/lumino-the-dentists) - [Newtown Dental profile](/demand/nz/brands/newtown-dental) - [All Wellington dental clinics in New Zealand](/demand/nz/locations/wellington/dental-clinics): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lumino The Dentists or Newtown Dental more popular in search? In September 2026, Newtown Dental had more branded searches than Lumino The Dentists among Wellington dental clinics in New Zealand. Newtown Dental had about 1,970 branded searches, while Lumino The Dentists had 1,780. Newtown Dental made up 21.4% of all Wellington dental clinic searches we track, and Lumino The Dentists accounted for 19.3%. ## Cite this page Brandwave. "Lumino The Dentists vs Newtown Dental: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lumino-the-dentists-vs-newtown-dental This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lumino-the-dentists-vs-newtown-dental. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.