--- title: "Lumière Cinemas vs Silky Otter: Which is more popular in New Zealand?" description: "Is Lumière Cinemas or Silky Otter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lumiere-cinemas-vs-silky-otter" publisher: "Brandwave" --- # Lumière Cinemas vs Silky Otter: Which is more popular in New Zealand? Is Lumière Cinemas or Silky Otter more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Cinemas set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lumière Cinemas and Silky Otter - **Competitive set**: Cinemas - **Market**: New Zealand - **Month measured**: Oct 2026 - **Lumière Cinemas Share of Search**: 2.9% - **Silky Otter Share of Search**: 16.2% ## Is Lumière Cinemas or Silky Otter more popular in search? - In October 2026, Silky Otter had more branded searches than Lumière Cinemas among cinemas in New Zealand. Silky Otter had about 81,800 branded searches, while Lumière Cinemas had 14,800. Silky Otter made up 16.2% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. - Silky Otter was ahead of Lumière Cinemas in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Lumière Cinemas’ share of searches among cinemas in New Zealand moved from 1.7% to 2.9%, and its estimated monthly branded searches moved from 8.1K to 14.8K. - Across the 12 months ending October 2026, Silky Otter’s share of searches among cinemas in New Zealand moved from 17.4% to 16.2%, and its estimated monthly branded searches moved from 82K to 81.8K. ## Top cinemas in ChatGPT and Google AI Overviews In three ChatGPT questions, Silky Otter appeared in all three answers. Lumière Cinemas was mentioned in two out of three: in two of the three ChatGPT answers. Lumière Cinemas was listed before Silky Otter in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Event Cinemas | 1st | 2 of 3 | 2 of 3 | | Lumière Cinemas | 2nd | 2 of 3 | 2 of 3 | | Silky Otter | 3rd | 3 of 3 | 3 of 3 | | The Embassy Theatre | 4th | 1 of 3 | 1 of 3 | | Hoyts | 5th | 1 of 3 | 1 of 3 | | Reading Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Lido Cinema | Not ranked | 0 of 3 | 0 of 3 | | Academy Cinemas | Not ranked | 0 of 3 | 0 of 3 | | Lighthouse Cinema | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about cinemas - Asked ChatGPT "Which cinema should I go to in New Zealand?": 1. Lumière Cinemas, 2. Silky Otter, 3. Hoyts - Asked ChatGPT "What are the best cinemas in New Zealand?": 1. Event Cinemas, 2. Lumière Cinemas, 3. Silky Otter - Asked ChatGPT "What's the best cinema in New Zealand for a movie night?": 1. Event Cinemas, 2. The Embassy Theatre, 3. Silky Otter Not named in any answer: Reading Cinemas, Lido Cinema, Academy Cinemas and Lighthouse Cinema. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand cinemas in October 2026? - In October 2026, Lumière Cinemas gained share of searches among cinemas in New Zealand, from 1.7% to 2.9%. - In October 2026, Silky Otter lost share of searches among cinemas in New Zealand, from 17.1% to 16.2%. ## How has branded search for Lumière Cinemas and Silky Otter changed in New Zealand over the last 12 months? | Month | Lumière Cinemas estimated searches | Lumière Cinemas Share of Search | Lumière Cinemas rank | Silky Otter estimated searches | Silky Otter Share of Search | Silky Otter rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 8.1K | 1.7% | 8 | 82K | 17.4% | 3 | | Dec 2025 | 12.1K | 1.7% | 7 | 110K | 15.5% | 3 | | Jan 2026 | 14.8K | 2.2% | 7 | 128K | 18.8% | 3 | | Feb 2026 | 9.9K | 2.2% | 7 | 89.2K | 19.8% | 2 | | Mar 2026 | 9.9K | 1.9% | 7 | 88.9K | 17.3% | 3 | | Apr 2026 | 12.1K | 1.8% | 7 | 109K | 16.1% | 3 | | May 2026 | 12.1K | 1.7% | 7 | 128K | 17.5% | 3 | | Jun 2026 | 9.9K | 1.5% | 7 | 116K | 17.3% | 3 | | Jul 2026 | 9.9K | 1.2% | 7 | 126K | 15.9% | 3 | | Aug 2026 | 9.9K | 1.5% | 8 | 105K | 15.6% | 3 | | Sep 2026 | 9.9K | 1.7% | 7 | 96.7K | 17.1% | 3 | | Oct 2026 | 14.8K | 2.9% | 7 | 81.8K | 16.2% | 3 | ## How are Lumière Cinemas’ and Silky Otter’s branded searches counted? Brandwave collects information about searches that people make online using Lumière Cinemas’ and Silky Otter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lumière Cinemas**: Measured on the search terms “lumiere cinema” and “lumiere cinemas”, summed into one figure. - **Silky Otter**: Measured on the search terms “movies silky otter”, “silky otter cinema”, “silky otter food”, “silky otter menu”, “silky otter movie”, “silky otter nelson”, “silky otter ponsonby”, “silky otter richmond”, “silky otter tickets”, “silky otter voucher”, “silkyotter” and “the silky otter”, summed into one figure. - [Lumière Cinemas profile](/demand/nz/brands/lumiere-cinemas) - [Silky Otter profile](/demand/nz/brands/silky-otter) - [All cinemas in New Zealand](/demand/nz/categories/nz-cinema-chains): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lumière Cinemas or Silky Otter more popular in search? In October 2026, Silky Otter had more branded searches than Lumière Cinemas among cinemas in New Zealand. Silky Otter had about 81,800 branded searches, while Lumière Cinemas had 14,800. Silky Otter made up 16.2% of all cinema searches we track, and Lumière Cinemas accounted for 2.9%. ## Cite this page Brandwave. "Lumière Cinemas vs Silky Otter: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/lumiere-cinemas-vs-silky-otter This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lumiere-cinemas-vs-silky-otter. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.