--- title: "Lululemon vs Victoria's Secret: Which is searched more in New Zealand?" description: "Is Lululemon or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lululemon-vs-victorias-secret" publisher: "Brandwave" --- # Lululemon vs Victoria's Secret: Which is searched more in New Zealand? Is Lululemon or Victoria's Secret more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports bra brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lululemon and Victoria's Secret - **Competitive set**: Sports bra brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lululemon Share of Search**: 34.7% - **Victoria's Secret Share of Search**: 0.12% ## Is Lululemon or Victoria's Secret more popular in search? - In September 2026, Lululemon had more branded searches than Victoria's Secret among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Victoria's Secret had 280. Lululemon made up 34.7% of all sports bra brand searches we track, and Victoria's Secret accounted for 0.12%. - Lululemon was ahead of Victoria's Secret in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lululemon’s share of searches among sports bra brands in New Zealand moved from 40% to 34.7%, and its estimated monthly branded searches moved from 96.3K to 79.2K. - Across the 12 months ending September 2026, Victoria's Secret’s share of searches among sports bra brands in New Zealand moved from 0.1% to 0.12%, and its estimated monthly branded searches moved from 230 to 280. ## Top sports bra brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lululemon was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Victoria's Secret did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Berlei | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Lululemon | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Shock Absorber | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Under Armour | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Adidas | 5th | 0 of 3 | 2 of 2 | 2 of 5 | | Nike | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Victoria's Secret | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sports bra brands - Asked ChatGPT "Which sports bra brand should I buy in New Zealand?": 1. Berlei, 2. Lululemon - Asked ChatGPT "What are the best sports bra brands in New Zealand?": 1. Under Armour, 2. Shock Absorber, 3. Lululemon, 4. Berlei - Asked ChatGPT "What's the best sports bra brand in New Zealand for high support?": 1. Shock Absorber, 2. Berlei - Searched Google, AI Overview "sports bra nz": 1. Under Armour, 2. Nike, 3. Adidas, 4. Berlei, 5. Shock Absorber, 6. Lululemon - Searched Google, AI Overview "high support sports bra": 1. Lululemon, 2. Adidas, 3. Nike Not named in any answer: Victoria's Secret. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand sports bra brands in September 2026? - In September 2026, Lululemon lost share of searches among sports bra brands in New Zealand, from 37.5% to 34.7%. - Estimated monthly branded searches for Victoria's Secret in New Zealand rose 21.7% over 12 measured months, from 230 to 280 in September 2026. ## Month by month | Month | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | Victoria's Secret estimated searches | Victoria's Secret Share of Search | Victoria's Secret rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 96.3K | 40% | 1 | 230 | 0.1% | 6 | | Nov 2025 | 142K | 42.4% | 1 | 180 | 0.05% | 6 | | Dec 2025 | 141K | 42.9% | 1 | 180 | 0.05% | 6 | | Jan 2026 | 95.8K | 39.6% | 1 | 160 | 0.07% | 6 | | Feb 2026 | 115K | 48.1% | 1 | 150 | 0.06% | 6 | | Mar 2026 | 96K | 39% | 1 | 160 | 0.06% | 6 | | Apr 2026 | 96K | 39.9% | 1 | 220 | 0.09% | 6 | | May 2026 | 96.5K | 37.9% | 1 | 180 | 0.07% | 6 | | Jun 2026 | 96.8K | 38.1% | 1 | 120 | 0.05% | 7 | | Jul 2026 | 78.7K | 33.3% | 1 | 140 | 0.06% | 6 | | Aug 2026 | 95.7K | 37.5% | 1 | 220 | 0.09% | 6 | | Sep 2026 | 79.2K | 34.7% | 1 | 280 | 0.12% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Lululemon’s and Victoria's Secret’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lululemon**: Measured on the search terms “lululemon”, “lululemon align”, “lululemon america”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tops” and “lululemon yoga pants”, summed into one figure. - **Victoria's Secret**: Measured on the search terms “bare victorias secret”, “victorias secret”, “victorias secret fragrance”, “victorias secret lotion”, “victorias secret ph” and “victoriassecret”, summed into one figure. - [Lululemon profile](/demand/nz/brands/lululemon) - [Victoria's Secret profile](/demand/nz/brands/victorias-secret) - [All sports bra brands in New Zealand](/demand/nz/categories/nz-sports-bra-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lululemon or Victoria's Secret more popular in search? In September 2026, Lululemon had more branded searches than Victoria's Secret among sports bra brands in New Zealand. Lululemon had about 79,200 branded searches, while Victoria's Secret had 280. Lululemon made up 34.7% of all sports bra brand searches we track, and Victoria's Secret accounted for 0.12%. ## Cite this page Brandwave. "Lululemon vs Victoria's Secret: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lululemon-vs-victorias-secret This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lululemon-vs-victorias-secret. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.