--- title: "Lululemon vs Manduka: Which is searched more in New Zealand?" description: "Is Lululemon or Manduka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mat strap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lululemon-vs-manduka" publisher: "Brandwave" --- # Lululemon vs Manduka: Which is searched more in New Zealand? Is Lululemon or Manduka more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Mat strap brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lululemon and Manduka - **Competitive set**: Mat strap brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lululemon Share of Search**: 89.3% - **Manduka Share of Search**: 0.18% ## Is Lululemon or Manduka more popular in search? - In September 2026, Lululemon had more branded searches than Manduka among mat strap brands in New Zealand. Lululemon had about 79,600 branded searches, while Manduka had 160. Lululemon made up 89.3% of all mat strap brand searches we track, and Manduka accounted for 0.18%. - Lululemon was ahead of Manduka in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lululemon’s share of searches among mat strap brands in New Zealand moved from 92.6% to 89.3%, and its estimated monthly branded searches moved from 96.8K to 79.6K. - Across the 12 months ending September 2026, Manduka’s share of searches among mat strap brands in New Zealand moved from 0.15% to 0.18%, and its estimated monthly branded searches held steady at 160. ## Top mat strap brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Lululemon was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Manduka was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Lululemon and Manduka were each listed first in one of the two answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Lululemon | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Manduka | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Alo Yoga | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about mat strap brands - Asked ChatGPT "Which mat strap brand should I buy in New Zealand?": 1. Manduka, 2. Lululemon - Asked ChatGPT "What are the best mat strap brands in New Zealand?": 1. Lululemon, 2. Manduka - Asked ChatGPT "What's the best mat strap brand in New Zealand for carrying a mat?": 1. Manduka - Searched Google, AI Overview "yoga mat strap": 1. Lululemon Not named in any answer: Alo Yoga. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand mat strap brands in September 2026? - Estimated monthly branded searches for Lululemon in New Zealand fell 17.8% over 12 measured months, from 96.8K to 79.6K in September 2026. ## Month by month | Month | Lululemon estimated searches | Lululemon Share of Search | Lululemon rank | Manduka estimated searches | Manduka Share of Search | Manduka rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 96.8K | 92.6% | 1 | 160 | 0.15% | 3 | | Nov 2025 | 143K | 93% | 1 | 300 | 0.19% | 3 | | Dec 2025 | 141K | 94.8% | 1 | 260 | 0.17% | 3 | | Jan 2026 | 96.4K | 91% | 1 | 280 | 0.26% | 3 | | Feb 2026 | 115K | 93.5% | 1 | 440 | 0.36% | 3 | | Mar 2026 | 96.4K | 91.1% | 1 | 310 | 0.29% | 3 | | Apr 2026 | 96.5K | 91.1% | 1 | 310 | 0.29% | 3 | | May 2026 | 96.9K | 89.3% | 1 | 640 | 0.59% | 3 | | Jun 2026 | 97.2K | 90% | 1 | 1.4K | 1.3% | 3 | | Jul 2026 | 79.2K | 89.1% | 1 | 160 | 0.18% | 3 | | Aug 2026 | 96.3K | 89.6% | 1 | 180 | 0.17% | 3 | | Sep 2026 | 79.6K | 89.3% | 1 | 160 | 0.18% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Lululemon’s and Manduka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lululemon**: Measured on the search terms “lululemon”, “lululemon align”, “lululemon america”, “lululemon mat”, “lululemon outlet”, “lululemon pants”, “lululemon running shorts”, “lululemon sale”, “lululemon scuba”, “lululemon shorts”, “lululemon tops” and “lululemon yoga pants”, summed into one figure. - **Manduka**: Measured on the search terms “manduka” and “manduka yoga mat”, summed into one figure. - [Lululemon profile](/demand/nz/brands/lululemon) - [Manduka profile](/demand/nz/brands/manduka) - [All mat strap brands in New Zealand](/demand/nz/categories/nz-mat-strap-brands): The set both shares are measured inside, 3 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lululemon or Manduka more popular in search? In September 2026, Lululemon had more branded searches than Manduka among mat strap brands in New Zealand. Lululemon had about 79,600 branded searches, while Manduka had 160. Lululemon made up 89.3% of all mat strap brand searches we track, and Manduka accounted for 0.18%. ## Cite this page Brandwave. "Lululemon vs Manduka: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lululemon-vs-manduka This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lululemon-vs-manduka. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.