--- title: "Lullaboo vs Thomas Sabo: Which is searched more in New Zealand?" description: "Is Lullaboo or Thomas Sabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lullaboo-vs-thomas-sabo" publisher: "Brandwave" --- # Lullaboo vs Thomas Sabo: Which is searched more in New Zealand? Is Lullaboo or Thomas Sabo more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Jewellery charm brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lullaboo and Thomas Sabo - **Competitive set**: Jewellery charm brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Lullaboo Share of Search**: 0.33% - **Thomas Sabo Share of Search**: 0.83% ## Is Lullaboo or Thomas Sabo more popular in search? - In September 2026, Thomas Sabo had more branded searches than Lullaboo among jewellery charm brands in New Zealand. Thomas Sabo had about 280 branded searches, while Lullaboo had 110. Thomas Sabo made up 0.83% of all jewellery charm brand searches we track, and Lullaboo accounted for 0.33%. - Thomas Sabo was ahead of Lullaboo in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Lullaboo’s share of searches among jewellery charm brands in New Zealand moved from 0.31% to 0.33%, and its estimated monthly branded searches held steady at 110. - Across the 12 months ending September 2026, Thomas Sabo’s share of searches among jewellery charm brands in New Zealand moved from 0.88% to 0.83%, and its estimated monthly branded searches moved from 310 to 280. ## Top jewellery charm brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Lullaboo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thomas Sabo was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lullaboo was listed before Thomas Sabo in three out of four answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pandora | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Evolve Inspired Jewellery | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lullaboo | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Frenelle Jewellery | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Thomas Sabo | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Swarovski | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Tiffany & Co. | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Meadowlark | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mejuri | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about jewellery charm brands - Asked ChatGPT "Which jewellery charm brand should I buy in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Frenelle Jewellery - Asked ChatGPT "What are the best jewellery charm brands in New Zealand?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Thomas Sabo - Asked ChatGPT "What's the best jewellery charm brand in New Zealand for a charm bracelet?": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo - Searched Google, AI Overview "bracelet charms nz": 1. Pandora, 2. Evolve Inspired Jewellery, 3. Lullaboo, 4. Frenelle Jewellery - Searched Google, AI Overview "jewellery charms nz": 1. Pandora, 2. Lullaboo, 3. Evolve Inspired Jewellery, 4. Frenelle Jewellery Not named in any answer: Swarovski, Tiffany & Co., Meadowlark and Mejuri. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand jewellery charm brands in September 2026? Neither Lullaboo nor Thomas Sabo moved beyond provider rounding among jewellery charm brands in Sep 2026. ## Month by month | Month | Lullaboo estimated searches | Lullaboo Share of Search | Lullaboo rank | Thomas Sabo estimated searches | Thomas Sabo Share of Search | Thomas Sabo rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 110 | 0.31% | 8 | 310 | 0.88% | 7 | | Nov 2025 | 140 | 0.26% | 8 | 390 | 0.73% | 7 | | Dec 2025 | 260 | 0.37% | 8 | 440 | 0.63% | 7 | | Jan 2026 | 90 | 0.23% | 8 | 300 | 0.76% | 7 | | Feb 2026 | 90 | 0.27% | 8 | 300 | 0.88% | 7 | | Mar 2026 | 90 | 0.26% | 8 | 230 | 0.66% | 7 | | Apr 2026 | 110 | 0.33% | 8 | 270 | 0.81% | 7 | | May 2026 | 110 | 0.29% | 8 | 280 | 0.73% | 7 | | Jun 2026 | 90 | 0.26% | 8 | 280 | 0.82% | 7 | | Jul 2026 | 170 | 0.49% | 8 | 310 | 0.9% | 7 | | Aug 2026 | 170 | 0.45% | 8 | 390 | 1% | 7 | | Sep 2026 | 110 | 0.33% | 8 | 280 | 0.83% | 7 | ## How each brand is measured Brandwave collects information about searches that people make online using Lullaboo’s and Thomas Sabo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lullaboo**: Measured on the search term “lullaboo”. - **Thomas Sabo**: Measured on the search terms “thomas sabo”, “thomas sabo jewellery” and “thomassabo”, summed into one figure. - [Lullaboo profile](/demand/nz/brands/lullaboo) - [Thomas Sabo profile](/demand/nz/brands/thomas-sabo) - [All jewellery charm brands in New Zealand](/demand/nz/categories/nz-jewellery-charm-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Lullaboo or Thomas Sabo more popular in search? In September 2026, Thomas Sabo had more branded searches than Lullaboo among jewellery charm brands in New Zealand. Thomas Sabo had about 280 branded searches, while Lullaboo had 110. Thomas Sabo made up 0.83% of all jewellery charm brand searches we track, and Lullaboo accounted for 0.33%. ## Cite this page Brandwave. "Lullaboo vs Thomas Sabo: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/lullaboo-vs-thomas-sabo This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lullaboo-vs-thomas-sabo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.