--- title: "Lugtons vs Ray White: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Lugtons or Ray White? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/lugtons-vs-ray-white" publisher: "Brandwave" --- # Lugtons vs Ray White: Which is more popular by branded search in New Zealand? Which is more popular in search, Lugtons or Ray White? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton real estate agencies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Lugtons and Ray White - **Competitive set**: Hamilton real estate agencies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Lugtons Share of Search**: 14.2% - **Ray White Share of Search**: 17.6% ## Which is more popular in search, Lugtons or Ray White? - In August 2026, Ray White had more branded searches than Lugtons among hamilton real estate agencies in New Zealand. Ray White was estimated to have 1.9K branded searches compared to Lugtons’ 1.5K, and held a 17.6% Share of Search versus Lugtons’ 14.2%. - The lead changed hands 3 times in the 11 months ending August 2026: Ray White took it in December 2025, Lugtons took it in February 2026, Ray White took it in August 2026. - Across the 11 months ending August 2026, Lugtons’ estimated Share of Search among hamilton real estate agencies in New Zealand moved from 16.8% to 14.2%, and its estimated monthly branded searches moved from 2.1K to 1.5K. - Across the 11 months ending August 2026, Ray White’s estimated Share of Search among hamilton real estate agencies in New Zealand moved from 16% to 17.6%, and its estimated monthly branded searches moved from 2K to 1.9K. ## How did search popularity change for New Zealand hamilton real estate agencies in August 2026? - In August 2026, Ray White overtook Lugtons to rank 3rd among hamilton real estate agencies in New Zealand, at 17.6%. - In August 2026, Lugtons lost estimated Share of Search among hamilton real estate agencies in New Zealand, from 16.9% to 14.2%. ## Month by month | Month | Lugtons estimated searches | Lugtons Share of Search | Lugtons rank | Ray White estimated searches | Ray White Share of Search | Ray White rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.1K | 16.8% | 3 | 2K | 16% | 4 | | Nov 2025 | 2K | 16.9% | 3 | 1.9K | 15.5% | 4 | | Dec 2025 | 1.1K | 13.2% | 4 | 1.5K | 18% | 3 | | Jan 2026 | 1.5K | 13.6% | 4 | 1.8K | 16.6% | 3 | | Feb 2026 | 2K | 16.8% | 3 | 1.8K | 15% | 4 | | Mar 2026 | 2.3K | 17.8% | 3 | 2K | 15.7% | 4 | | Apr 2026 | 1.7K | 16% | 3 | 1.6K | 15.3% | 4 | | May 2026 | 1.8K | 16.6% | 3 | 1.6K | 14.8% | 4 | | Jun 2026 | 1.6K | 15.5% | 3 | 1.6K | 15.1% | 4 | | Jul 2026 | 1.7K | 16.9% | 3 | 1.6K | 16.4% | 4 | | Aug 2026 | 1.5K | 14.2% | 4 | 1.9K | 17.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Lugtons’ and Ray White’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Lugtons**: Measured on the search terms “lugton”, “lugton real estate”, “lugtons”, “lugtons hamilton”, “lugtons property management”, “lugtons real estate”, “lugtons real estate hamilton” and “lugtons rentals”, summed into one figure. - **Ray White**: Measured on the search terms “ray white”, “ray white agents”, “ray white ashburton”, “ray white ashburton rentals”, “ray white auckland”, “ray white auckland rentals”, “ray white blenheim”, “ray white cambridge”, “ray white christchurch”, “ray white christchurch rentals”, “ray white gisborne”, “ray white gisborne nz”, “ray white gisborne rentals”, “ray white hamilton”, “ray white houses for sale”, “ray white houses for sale blenheim”, “ray white invercargill”, “ray white masterton”, “ray white near me”, “ray white new zealand”, “ray white nz”, “ray white nz rentals”, “ray white otaki”, “ray white queenstown”, “ray white queenstown nz”, “ray white queenstown rentals”, “ray white real estate”, “ray white real estate agents”, “ray white real estate ashburton”, “ray white real estate blenheim”, “ray white real estate new zealand”, “ray white real estate nz”, “ray white real estate otaki”, “ray white real estate queenstown”, “ray white real estate rentals”, “ray white real estate waikanae”, “ray white real estate wanganui”, “ray white rentals”, “ray white rentals queenstown”, “ray white rentals wanganui”, “ray white rotorua”, “ray white rotorua rentals”, “ray white taupo”, “ray white tauranga”, “ray white tauranga rentals”, “ray white timaru”, “ray white timaru rentals”, “ray white wellington”, “ray white wellington nz”, “ray white whakatane”, “ray white whangarei”, “ray white whangarei rentals”, “raywhite”, “raywhite ashburton”, “raywhite christchurch”, “raywhite queenstown”, “raywhite rentals”, “raywhite taupo”, “rwgisborne co nz”, “rwgisborne.co.nz”, “rwinvercargill co nz”, “rwinvercargill.co.nz”, “rwrotorua”, “rwrotorua co nz”, “rwrotorua.co.nz”, “rwtaupo.co.nz”, “rwwhangarei”, “rwwhangarei co nz” and “rwwhangarei.co.nz”, summed into one figure. - [Lugtons profile](/demand/nz/brands/lugtons) - [Ray White profile](/demand/nz/brands/ray-white) - [All hamilton real estate agencies in New Zealand](/demand/nz/locations/hamilton/real-estate-agencies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Lugtons or Ray White? In August 2026, Ray White had more branded searches than Lugtons among hamilton real estate agencies in New Zealand. Ray White was estimated to have 1.9K branded searches compared to Lugtons’ 1.5K, and held a 17.6% Share of Search versus Lugtons’ 14.2%. ## Cite this page Brandwave. "Lugtons vs Ray White: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/lugtons-vs-ray-white This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/lugtons-vs-ray-white. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.